ISSN 2394-5125
 

Research Article 


CUSTOMERS INSIGHTS ON SERVICE QUALITY TOWARDS RETAILING

Dr.S.Krishnakumari, M.S.Augustine Premnath.

Abstract
In marketing of goods it is always easy for a marketer to measure the customer satisfaction, which in turn will help to raise the market share of the product because there are various parameters to check but in service marketing, only quality of the service derives the level of satisfaction. This study deals with the quality variable that helps to identify the dimensions that are offered to the organized retailers to the customers. Improving service quality is seen as critical to ensure customer loyalty. With development of FDI in retail sector the Indian players have to increase their service quality to compete with the foreign players. This paper is an attempt to identify the difference between expectation & perception of retail sector customers with the help of prominent model of service quality i.e. Parasuramanís et al (1988) SERVQUAL model.

Key words: FDI, customer satisfaction, customer loyalty.


 
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How to Cite this Article
Pubmed Style

Dr.S.Krishnakumari, M.S.Augustine Premnath. CUSTOMERS INSIGHTS ON SERVICE QUALITY TOWARDS RETAILING. JCR. 2020; 7(4): 1454-1461. doi:10.31838/jcr.07.04.248


Web Style

Dr.S.Krishnakumari, M.S.Augustine Premnath. CUSTOMERS INSIGHTS ON SERVICE QUALITY TOWARDS RETAILING. http://www.jcreview.com/?mno=99501 [Access: April 17, 2021]. doi:10.31838/jcr.07.04.248


AMA (American Medical Association) Style

Dr.S.Krishnakumari, M.S.Augustine Premnath. CUSTOMERS INSIGHTS ON SERVICE QUALITY TOWARDS RETAILING. JCR. 2020; 7(4): 1454-1461. doi:10.31838/jcr.07.04.248



Vancouver/ICMJE Style

Dr.S.Krishnakumari, M.S.Augustine Premnath. CUSTOMERS INSIGHTS ON SERVICE QUALITY TOWARDS RETAILING. JCR. (2020), [cited April 17, 2021]; 7(4): 1454-1461. doi:10.31838/jcr.07.04.248



Harvard Style

Dr.S.Krishnakumari, M.S.Augustine Premnath (2020) CUSTOMERS INSIGHTS ON SERVICE QUALITY TOWARDS RETAILING. JCR, 7 (4), 1454-1461. doi:10.31838/jcr.07.04.248



Turabian Style

Dr.S.Krishnakumari, M.S.Augustine Premnath. 2020. CUSTOMERS INSIGHTS ON SERVICE QUALITY TOWARDS RETAILING. Journal of Critical Reviews, 7 (4), 1454-1461. doi:10.31838/jcr.07.04.248



Chicago Style

Dr.S.Krishnakumari, M.S.Augustine Premnath. "CUSTOMERS INSIGHTS ON SERVICE QUALITY TOWARDS RETAILING." Journal of Critical Reviews 7 (2020), 1454-1461. doi:10.31838/jcr.07.04.248



MLA (The Modern Language Association) Style

Dr.S.Krishnakumari, M.S.Augustine Premnath. "CUSTOMERS INSIGHTS ON SERVICE QUALITY TOWARDS RETAILING." Journal of Critical Reviews 7.4 (2020), 1454-1461. Print. doi:10.31838/jcr.07.04.248



APA (American Psychological Association) Style

Dr.S.Krishnakumari, M.S.Augustine Premnath (2020) CUSTOMERS INSIGHTS ON SERVICE QUALITY TOWARDS RETAILING. Journal of Critical Reviews, 7 (4), 1454-1461. doi:10.31838/jcr.07.04.248