ISSN 2394-5125
 

Review Article 


DATA MINING AND PERSONALIZATION FOR SMART TRAVEL MANAGEMENT

DARRELL LIM YIE KHAI, DEBASHISH DAS.

Abstract
The technological advancement demands the tourism experience to be acquainted with the new concept entitled Smart Tourism. Consequently, the improvement of travel management is essential by introducing smarter technologies. In this paper, application of data mining and integration of personalization are proposed to enhance online travel management. The study investigates the problems existing in the current travel E-commerce websites and how these could be resolved through personalization. This research further enlightens the details of data mining which is applied to achieve personalization. Interviews and questionnaires are conducted for this research and their results are displayed and analyzed in this study. The results are discussed in detail and relating their responses to the idea of personalization in travel e-commerce website. Finally, a conclusion containing all the research findings gathered throughout the entire research including the authors’ opinions and the limitation of the current study are presented to consolidate the research.

Key words: Smart Travel Management, E-commerce, Data Mining, Personalization, Recommender System.


 
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How to Cite this Article
Pubmed Style

DARRELL LIM YIE KHAI, DEBASHISH DAS. DATA MINING AND PERSONALIZATION FOR SMART TRAVEL MANAGEMENT. JCR. 2020; 7(3): 66-73. doi:10.31838/jcr.07.03.11


Web Style

DARRELL LIM YIE KHAI, DEBASHISH DAS. DATA MINING AND PERSONALIZATION FOR SMART TRAVEL MANAGEMENT. http://www.jcreview.com/?mno=90742 [Access: June 01, 2021]. doi:10.31838/jcr.07.03.11


AMA (American Medical Association) Style

DARRELL LIM YIE KHAI, DEBASHISH DAS. DATA MINING AND PERSONALIZATION FOR SMART TRAVEL MANAGEMENT. JCR. 2020; 7(3): 66-73. doi:10.31838/jcr.07.03.11



Vancouver/ICMJE Style

DARRELL LIM YIE KHAI, DEBASHISH DAS. DATA MINING AND PERSONALIZATION FOR SMART TRAVEL MANAGEMENT. JCR. (2020), [cited June 01, 2021]; 7(3): 66-73. doi:10.31838/jcr.07.03.11



Harvard Style

DARRELL LIM YIE KHAI, DEBASHISH DAS (2020) DATA MINING AND PERSONALIZATION FOR SMART TRAVEL MANAGEMENT. JCR, 7 (3), 66-73. doi:10.31838/jcr.07.03.11



Turabian Style

DARRELL LIM YIE KHAI, DEBASHISH DAS. 2020. DATA MINING AND PERSONALIZATION FOR SMART TRAVEL MANAGEMENT. Journal of Critical Reviews, 7 (3), 66-73. doi:10.31838/jcr.07.03.11



Chicago Style

DARRELL LIM YIE KHAI, DEBASHISH DAS. "DATA MINING AND PERSONALIZATION FOR SMART TRAVEL MANAGEMENT." Journal of Critical Reviews 7 (2020), 66-73. doi:10.31838/jcr.07.03.11



MLA (The Modern Language Association) Style

DARRELL LIM YIE KHAI, DEBASHISH DAS. "DATA MINING AND PERSONALIZATION FOR SMART TRAVEL MANAGEMENT." Journal of Critical Reviews 7.3 (2020), 66-73. Print. doi:10.31838/jcr.07.03.11



APA (American Psychological Association) Style

DARRELL LIM YIE KHAI, DEBASHISH DAS (2020) DATA MINING AND PERSONALIZATION FOR SMART TRAVEL MANAGEMENT. Journal of Critical Reviews, 7 (3), 66-73. doi:10.31838/jcr.07.03.11