ISSN 2394-5125
 

Review Article 


MARKETING MIX PERFORMANCE AND CUSTOMER RELATIONSHIP IN IMPROVING TRUST OF INDIHOME CUSTOMER: A CASE FROM WEST JAVA INDONESIA

Erika Nurmartiani, Sucherly, Meydia Hasan, Rita Komaladewi, Miftachul Huda.

Abstract
In recent years, an internet provider company faced a lack of market achievement. The fluctuation amongst the customers could also be viewed according to the report where they felt that the service should be improved in terms of responsive richness, customer trust, customer relationship management and etc. The need to have a clear look at the whole context on the way to increase the customer should be taken into consideration in particular. This study attempts to examine the strategic marketing initiated to enhance the customers’ relationship in making loyal to this company product. With the survey on 280 respondents in three different states, the random sampling technique was used through combining the cluster sampling technique. With analyzing the relationship between variables of Structural Equation Modeling (SEM) approach, the result showed that strategic marketing mix performance combined with customer relationship has a significant role in improving the customer trust. This finding gives an implication for the management of the company to improve the customer trust supported by the customer relationship and the marketing mix performance development.

Key words: Marketing Mix Performance, Customer Relationship, Customer Trust, Indi home


 
ARTICLE TOOLS
Abstract
PDF Fulltext
How to cite this articleHow to cite this article
Citation Tools
Related Records
 Articles by Erika Nurmartiani
Articles by Sucherly
Articles by Meydia Hasan
Articles by Rita Komaladewi
Articles by Miftachul Huda
on Google
on Google Scholar


How to Cite this Article
Pubmed Style

Nurmartiani E, Sucherly , Hasan M, Komaladewi R, Huda M. MARKETING MIX PERFORMANCE AND CUSTOMER RELATIONSHIP IN IMPROVING TRUST OF INDIHOME CUSTOMER: A CASE FROM WEST JAVA INDONESIA. JCR. 2020; 7(2): 275-282. doi:10.31838/jcr.07.02.51


Web Style

Nurmartiani E, Sucherly , Hasan M, Komaladewi R, Huda M. MARKETING MIX PERFORMANCE AND CUSTOMER RELATIONSHIP IN IMPROVING TRUST OF INDIHOME CUSTOMER: A CASE FROM WEST JAVA INDONESIA. http://www.jcreview.com/?mno=86855 [Access: June 01, 2021]. doi:10.31838/jcr.07.02.51


AMA (American Medical Association) Style

Nurmartiani E, Sucherly , Hasan M, Komaladewi R, Huda M. MARKETING MIX PERFORMANCE AND CUSTOMER RELATIONSHIP IN IMPROVING TRUST OF INDIHOME CUSTOMER: A CASE FROM WEST JAVA INDONESIA. JCR. 2020; 7(2): 275-282. doi:10.31838/jcr.07.02.51



Vancouver/ICMJE Style

Nurmartiani E, Sucherly , Hasan M, Komaladewi R, Huda M. MARKETING MIX PERFORMANCE AND CUSTOMER RELATIONSHIP IN IMPROVING TRUST OF INDIHOME CUSTOMER: A CASE FROM WEST JAVA INDONESIA. JCR. (2020), [cited June 01, 2021]; 7(2): 275-282. doi:10.31838/jcr.07.02.51



Harvard Style

Nurmartiani, E., Sucherly, ., Hasan, . M., Komaladewi, . R. & Huda, . M. (2020) MARKETING MIX PERFORMANCE AND CUSTOMER RELATIONSHIP IN IMPROVING TRUST OF INDIHOME CUSTOMER: A CASE FROM WEST JAVA INDONESIA. JCR, 7 (2), 275-282. doi:10.31838/jcr.07.02.51



Turabian Style

Nurmartiani, Erika, Sucherly, Meydia Hasan, Rita Komaladewi, and Miftachul Huda. 2020. MARKETING MIX PERFORMANCE AND CUSTOMER RELATIONSHIP IN IMPROVING TRUST OF INDIHOME CUSTOMER: A CASE FROM WEST JAVA INDONESIA. Journal of Critical Reviews, 7 (2), 275-282. doi:10.31838/jcr.07.02.51



Chicago Style

Nurmartiani, Erika, Sucherly, Meydia Hasan, Rita Komaladewi, and Miftachul Huda. "MARKETING MIX PERFORMANCE AND CUSTOMER RELATIONSHIP IN IMPROVING TRUST OF INDIHOME CUSTOMER: A CASE FROM WEST JAVA INDONESIA." Journal of Critical Reviews 7 (2020), 275-282. doi:10.31838/jcr.07.02.51



MLA (The Modern Language Association) Style

Nurmartiani, Erika, Sucherly, Meydia Hasan, Rita Komaladewi, and Miftachul Huda. "MARKETING MIX PERFORMANCE AND CUSTOMER RELATIONSHIP IN IMPROVING TRUST OF INDIHOME CUSTOMER: A CASE FROM WEST JAVA INDONESIA." Journal of Critical Reviews 7.2 (2020), 275-282. Print. doi:10.31838/jcr.07.02.51



APA (American Psychological Association) Style

Nurmartiani, E., Sucherly, ., Hasan, . M., Komaladewi, . R. & Huda, . M. (2020) MARKETING MIX PERFORMANCE AND CUSTOMER RELATIONSHIP IN IMPROVING TRUST OF INDIHOME CUSTOMER: A CASE FROM WEST JAVA INDONESIA. Journal of Critical Reviews, 7 (2), 275-282. doi:10.31838/jcr.07.02.51