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ISSN 2394-5125
 

Research Article 


Brand Management: Analysis of Cadbury

Rinoy Babu Manakkalethu, Dr.D.MahilaVasanthiThangam.

Abstract
This study is conceptual in nature, covers a detailed description and analysis of the Brand Elements, Brand Loyalty,
Brand Architecture, Positioning, repositioning, Brand Image, Brand Awareness etc. The objective of this research
was to breakdown and analyses the strategic brand management process of Cadbury, a subsidiary of Mondelez
International. As we all know, Cadbury is a brand that enjoys much Brand Equity owing to its high Brand
Awareness, Brand Loyalty, and perceived quality. The Brand Elements of Cadbury has played a major role in its
branding over the years. It is because of the high popularity of the brand elements of Cadbury that even after its
acquisition by Mondelez International, they have not altered the name or any other aspect of the Brand Elements. In
this project, we analyse various dimensions of the strategic brand management process of Cadbury. Also tried to
analyse the Brand Image and Awareness for Cadbury. Various Frameworks and examples have been applied for this
study.

Key words: This study is conceptual in nature, covers a detailed description and analysis of the Brand Elements, Brand Loyalty, Brand Architecture, Positioning, repositioning, Brand Image, Brand Awareness etc


 
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Pubmed Style

Rinoy Babu Manakkalethu, Dr.D.MahilaVasanthiThangam. Brand Management: Analysis of Cadbury. JCR. 2021; 8(2): 1165-1172. doi:10.31838/jcr.08.02.119


Web Style

Rinoy Babu Manakkalethu, Dr.D.MahilaVasanthiThangam. Brand Management: Analysis of Cadbury. http://www.jcreview.com/?mno=83344 [Access: May 30, 2021]. doi:10.31838/jcr.08.02.119


AMA (American Medical Association) Style

Rinoy Babu Manakkalethu, Dr.D.MahilaVasanthiThangam. Brand Management: Analysis of Cadbury. JCR. 2021; 8(2): 1165-1172. doi:10.31838/jcr.08.02.119



Vancouver/ICMJE Style

Rinoy Babu Manakkalethu, Dr.D.MahilaVasanthiThangam. Brand Management: Analysis of Cadbury. JCR. (2021), [cited May 30, 2021]; 8(2): 1165-1172. doi:10.31838/jcr.08.02.119



Harvard Style

Rinoy Babu Manakkalethu, Dr.D.MahilaVasanthiThangam (2021) Brand Management: Analysis of Cadbury. JCR, 8 (2), 1165-1172. doi:10.31838/jcr.08.02.119



Turabian Style

Rinoy Babu Manakkalethu, Dr.D.MahilaVasanthiThangam. 2021. Brand Management: Analysis of Cadbury. Journal of Critical Reviews, 8 (2), 1165-1172. doi:10.31838/jcr.08.02.119



Chicago Style

Rinoy Babu Manakkalethu, Dr.D.MahilaVasanthiThangam. "Brand Management: Analysis of Cadbury." Journal of Critical Reviews 8 (2021), 1165-1172. doi:10.31838/jcr.08.02.119



MLA (The Modern Language Association) Style

Rinoy Babu Manakkalethu, Dr.D.MahilaVasanthiThangam. "Brand Management: Analysis of Cadbury." Journal of Critical Reviews 8.2 (2021), 1165-1172. Print. doi:10.31838/jcr.08.02.119



APA (American Psychological Association) Style

Rinoy Babu Manakkalethu, Dr.D.MahilaVasanthiThangam (2021) Brand Management: Analysis of Cadbury. Journal of Critical Reviews, 8 (2), 1165-1172. doi:10.31838/jcr.08.02.119