ISSN 2394-5125
 

Research Article 


MEASURING SUPPLY CHAIN MANAGEMENT PERFORMANCE IN E-COMMERCE ORGANISATIONS AN EMPIRICAL STUDY

Dr. P. Raghunadha Reddy, Mr. M. Sreenivasulu Reddy.

Abstract
Today effective supply chain management is becoming the strategy choice for the enterprise to compete in the corporate world. E-commerce provides important means for effective operational supply chain management. Today, with the help of ICT, SCM relates the customers, manufacturers, retailers, suppliers and employees and is contributing greatly to improve the level of enterprise management. SCM makes balance in between supply and demand, improve the production rate and economic benefit, can receive market information in a very short time, enhance the core competitive force of enterprise and reduce the production cost and fasten the products circulate.
The present study is an attempt to examine various issues of supply chain management in the E-Commerce context. Though there is a dearth of literature in this context, the present study has critically reviewed the existing literature and with the inputs taken from leading E-Commerce Managers, designed a questionnaire by identifying the key issues of supply chain management such as planning, inbound, outbound, returns, orders and attempted to find the role of these factors on supply chain management performance. A sample size of 725 employees who are working in various levels in supply chain departments of five leading e-commerce fashion & lifestyle organisations in India were taken as sampling unit for a questionnaire survey. The study found very interesting insights of supply chain management in e-commerce which eventually benefit the marketers to design more effective supply chain management and further this study becomes a gap filler for the existing literature deficiency in Indian context and in e-commerce context.

Key words: Today, with the help of ICT, SCM relates the customers, manufacturers, retailers, suppliers and employees and is contributing greatly to improve the level of enterprise management


 
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How to Cite this Article
Pubmed Style

Dr. P. Raghunadha Reddy, Mr. M. Sreenivasulu Reddy. MEASURING SUPPLY CHAIN MANAGEMENT PERFORMANCE IN E-COMMERCE ORGANISATIONS AN EMPIRICAL STUDY. JCR. 2020; 7(17): 3399-3406. doi:10.31838/jcr.07.17.420


Web Style

Dr. P. Raghunadha Reddy, Mr. M. Sreenivasulu Reddy. MEASURING SUPPLY CHAIN MANAGEMENT PERFORMANCE IN E-COMMERCE ORGANISATIONS AN EMPIRICAL STUDY. http://www.jcreview.com/?mno=33220 [Access: April 16, 2021]. doi:10.31838/jcr.07.17.420


AMA (American Medical Association) Style

Dr. P. Raghunadha Reddy, Mr. M. Sreenivasulu Reddy. MEASURING SUPPLY CHAIN MANAGEMENT PERFORMANCE IN E-COMMERCE ORGANISATIONS AN EMPIRICAL STUDY. JCR. 2020; 7(17): 3399-3406. doi:10.31838/jcr.07.17.420



Vancouver/ICMJE Style

Dr. P. Raghunadha Reddy, Mr. M. Sreenivasulu Reddy. MEASURING SUPPLY CHAIN MANAGEMENT PERFORMANCE IN E-COMMERCE ORGANISATIONS AN EMPIRICAL STUDY. JCR. (2020), [cited April 16, 2021]; 7(17): 3399-3406. doi:10.31838/jcr.07.17.420



Harvard Style

Dr. P. Raghunadha Reddy, Mr. M. Sreenivasulu Reddy (2020) MEASURING SUPPLY CHAIN MANAGEMENT PERFORMANCE IN E-COMMERCE ORGANISATIONS AN EMPIRICAL STUDY. JCR, 7 (17), 3399-3406. doi:10.31838/jcr.07.17.420



Turabian Style

Dr. P. Raghunadha Reddy, Mr. M. Sreenivasulu Reddy. 2020. MEASURING SUPPLY CHAIN MANAGEMENT PERFORMANCE IN E-COMMERCE ORGANISATIONS AN EMPIRICAL STUDY. Journal of Critical Reviews, 7 (17), 3399-3406. doi:10.31838/jcr.07.17.420



Chicago Style

Dr. P. Raghunadha Reddy, Mr. M. Sreenivasulu Reddy. "MEASURING SUPPLY CHAIN MANAGEMENT PERFORMANCE IN E-COMMERCE ORGANISATIONS AN EMPIRICAL STUDY." Journal of Critical Reviews 7 (2020), 3399-3406. doi:10.31838/jcr.07.17.420



MLA (The Modern Language Association) Style

Dr. P. Raghunadha Reddy, Mr. M. Sreenivasulu Reddy. "MEASURING SUPPLY CHAIN MANAGEMENT PERFORMANCE IN E-COMMERCE ORGANISATIONS AN EMPIRICAL STUDY." Journal of Critical Reviews 7.17 (2020), 3399-3406. Print. doi:10.31838/jcr.07.17.420



APA (American Psychological Association) Style

Dr. P. Raghunadha Reddy, Mr. M. Sreenivasulu Reddy (2020) MEASURING SUPPLY CHAIN MANAGEMENT PERFORMANCE IN E-COMMERCE ORGANISATIONS AN EMPIRICAL STUDY. Journal of Critical Reviews, 7 (17), 3399-3406. doi:10.31838/jcr.07.17.420