ISSN 2394-5125
 

Research Article 


INQUISITION OF CONSUMERS PRIORITIZATION CRITERIA FOR HOME PURCHASES IN MALAYSIA USING MULTI CRITERIA DECISIONS ANALYSIS: DOES SOCIO-CULTURAL FACTORS RANK HIGHLY?

Hendrik Lamsali, Halim Mad Lazim, Kamarul Irwan Abdul Rahim, Wan Nadzri Osman, Mohamed Najib Salleh.

Abstract
Based on previous empirical studies, there has been interesting debate about socio-cultural
effects on consumers’ housing preferences. As a multi-cultural country with societal polarization, Malaysia’s
housing market poses an interesting question; do socio-cultural factors affect consumers’ housing preferences
and purchase priority? If so, which factors are prioritized and preferred more by potential buyers? This paper
intends to determine which socio-cultural factors are more preferred and prioritized by potential buyers. The
study employs the Analytical Hierarchy Process (AHP) method to find the answers. A pairwise comparison
analysis using AHP-type questionnaire is carried out to determine prioritization of buyers’ preferences with
regards to socio-cultural factors. A total of 102 respondents from various states in Malaysia have participated in
this study. The findings show that safety and security of the residential area is the most prioritized factor by
Malaysian home buyers followed by demographic profile of the residents. Interestingly, perceived social status
or prestige of staying in the upmarket residential area was not highly prioritized. Overall, however, sociocultural is not ranked first when compared to other criteria especially financial and locational factors. The result
is also a representation of predominantly young educated Malay consumers with fairly ‘young’ career and
family. In all, it is expected that this study will be beneficial and key output includes ranking of buyers’
purchasing priority (Socio-cultural factors) can be leveraged by property developers, and policy makers.

Key words: Home purchase, Decisions making, MCDM, Residential Property, AHP


 
ARTICLE TOOLS
Abstract
PDF Fulltext
How to cite this articleHow to cite this article
Citation Tools
Related Records
 Articles by Hendrik Lamsali
Articles by Halim Mad Lazim
Articles by Kamarul Irwan Abdul Rahim
Articles by Wan Nadzri Osman
Articles by Mohamed Najib Salleh
on Google
on Google Scholar


How to Cite this Article
Pubmed Style

Hendrik Lamsali, Halim Mad Lazim, Kamarul Irwan Abdul Rahim, Wan Nadzri Osman, Mohamed Najib Salleh. INQUISITION OF CONSUMERS PRIORITIZATION CRITERIA FOR HOME PURCHASES IN MALAYSIA USING MULTI CRITERIA DECISIONS ANALYSIS: DOES SOCIO-CULTURAL FACTORS RANK HIGHLY?. JCR. 2020; 7(16): 185-192. doi:10.31838/jcr.07.16.25


Web Style

Hendrik Lamsali, Halim Mad Lazim, Kamarul Irwan Abdul Rahim, Wan Nadzri Osman, Mohamed Najib Salleh. INQUISITION OF CONSUMERS PRIORITIZATION CRITERIA FOR HOME PURCHASES IN MALAYSIA USING MULTI CRITERIA DECISIONS ANALYSIS: DOES SOCIO-CULTURAL FACTORS RANK HIGHLY?. http://www.jcreview.com/?mno=2943 [Access: April 10, 2021]. doi:10.31838/jcr.07.16.25


AMA (American Medical Association) Style

Hendrik Lamsali, Halim Mad Lazim, Kamarul Irwan Abdul Rahim, Wan Nadzri Osman, Mohamed Najib Salleh. INQUISITION OF CONSUMERS PRIORITIZATION CRITERIA FOR HOME PURCHASES IN MALAYSIA USING MULTI CRITERIA DECISIONS ANALYSIS: DOES SOCIO-CULTURAL FACTORS RANK HIGHLY?. JCR. 2020; 7(16): 185-192. doi:10.31838/jcr.07.16.25



Vancouver/ICMJE Style

Hendrik Lamsali, Halim Mad Lazim, Kamarul Irwan Abdul Rahim, Wan Nadzri Osman, Mohamed Najib Salleh. INQUISITION OF CONSUMERS PRIORITIZATION CRITERIA FOR HOME PURCHASES IN MALAYSIA USING MULTI CRITERIA DECISIONS ANALYSIS: DOES SOCIO-CULTURAL FACTORS RANK HIGHLY?. JCR. (2020), [cited April 10, 2021]; 7(16): 185-192. doi:10.31838/jcr.07.16.25



Harvard Style

Hendrik Lamsali, Halim Mad Lazim, Kamarul Irwan Abdul Rahim, Wan Nadzri Osman, Mohamed Najib Salleh (2020) INQUISITION OF CONSUMERS PRIORITIZATION CRITERIA FOR HOME PURCHASES IN MALAYSIA USING MULTI CRITERIA DECISIONS ANALYSIS: DOES SOCIO-CULTURAL FACTORS RANK HIGHLY?. JCR, 7 (16), 185-192. doi:10.31838/jcr.07.16.25



Turabian Style

Hendrik Lamsali, Halim Mad Lazim, Kamarul Irwan Abdul Rahim, Wan Nadzri Osman, Mohamed Najib Salleh. 2020. INQUISITION OF CONSUMERS PRIORITIZATION CRITERIA FOR HOME PURCHASES IN MALAYSIA USING MULTI CRITERIA DECISIONS ANALYSIS: DOES SOCIO-CULTURAL FACTORS RANK HIGHLY?. Journal of Critical Reviews, 7 (16), 185-192. doi:10.31838/jcr.07.16.25



Chicago Style

Hendrik Lamsali, Halim Mad Lazim, Kamarul Irwan Abdul Rahim, Wan Nadzri Osman, Mohamed Najib Salleh. "INQUISITION OF CONSUMERS PRIORITIZATION CRITERIA FOR HOME PURCHASES IN MALAYSIA USING MULTI CRITERIA DECISIONS ANALYSIS: DOES SOCIO-CULTURAL FACTORS RANK HIGHLY?." Journal of Critical Reviews 7 (2020), 185-192. doi:10.31838/jcr.07.16.25



MLA (The Modern Language Association) Style

Hendrik Lamsali, Halim Mad Lazim, Kamarul Irwan Abdul Rahim, Wan Nadzri Osman, Mohamed Najib Salleh. "INQUISITION OF CONSUMERS PRIORITIZATION CRITERIA FOR HOME PURCHASES IN MALAYSIA USING MULTI CRITERIA DECISIONS ANALYSIS: DOES SOCIO-CULTURAL FACTORS RANK HIGHLY?." Journal of Critical Reviews 7.16 (2020), 185-192. Print. doi:10.31838/jcr.07.16.25



APA (American Psychological Association) Style

Hendrik Lamsali, Halim Mad Lazim, Kamarul Irwan Abdul Rahim, Wan Nadzri Osman, Mohamed Najib Salleh (2020) INQUISITION OF CONSUMERS PRIORITIZATION CRITERIA FOR HOME PURCHASES IN MALAYSIA USING MULTI CRITERIA DECISIONS ANALYSIS: DOES SOCIO-CULTURAL FACTORS RANK HIGHLY?. Journal of Critical Reviews, 7 (16), 185-192. doi:10.31838/jcr.07.16.25