ISSN 2394-5125
 

Research Article 


A Structural Equation Model of Factors Affecting Success for Thai Private University Survival in the Digital Technology Age

Sukanya Sudararat, Suchada Nantachai, Sudarat Sarnswang, Chatsiri Piyapimonsit.

Abstract
This exploratory study aimed to study causal relationship of Leadership in the Digital Technology Age, Integrated
Marketing Communication , High performance organization and Information technology that influenced on Success
for Survival of Thai Private University in the digital technology Age and test model A Structural Equation Model of
Factors Affecting Success for Thai Private University Survival in the Digital Technology Age by the research with
empirical data. Data were collected from 307 professor representatives in each department from Top 10 private
universities as purposive sampling. Structural equation modeling was used to analyze the data. The results revealed that
Leadership in the Digital Technology Age, Integrated Marketing Communication, High performance organization and
Information technology directly influenced Success for the survival of Thai Private University in the digital technology
age and the research with empirical data was the model fit.

Key words: Survival , Factors Affecting Success, Structural Equation Model, Thai Private University, Digital Technology Age


 
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How to Cite this Article
Pubmed Style

Sukanya Sudararat, Suchada Nantachai, Sudarat Sarnswang, Chatsiri Piyapimonsit. A Structural Equation Model of Factors Affecting Success for Thai Private University Survival in the Digital Technology Age. JCR. 2020; 7(7): 3979-3987. doi:10.31838/jcr.07.07.351


Web Style

Sukanya Sudararat, Suchada Nantachai, Sudarat Sarnswang, Chatsiri Piyapimonsit. A Structural Equation Model of Factors Affecting Success for Thai Private University Survival in the Digital Technology Age. http://www.jcreview.com/?mno=28183 [Access: April 18, 2021]. doi:10.31838/jcr.07.07.351


AMA (American Medical Association) Style

Sukanya Sudararat, Suchada Nantachai, Sudarat Sarnswang, Chatsiri Piyapimonsit. A Structural Equation Model of Factors Affecting Success for Thai Private University Survival in the Digital Technology Age. JCR. 2020; 7(7): 3979-3987. doi:10.31838/jcr.07.07.351



Vancouver/ICMJE Style

Sukanya Sudararat, Suchada Nantachai, Sudarat Sarnswang, Chatsiri Piyapimonsit. A Structural Equation Model of Factors Affecting Success for Thai Private University Survival in the Digital Technology Age. JCR. (2020), [cited April 18, 2021]; 7(7): 3979-3987. doi:10.31838/jcr.07.07.351



Harvard Style

Sukanya Sudararat, Suchada Nantachai, Sudarat Sarnswang, Chatsiri Piyapimonsit (2020) A Structural Equation Model of Factors Affecting Success for Thai Private University Survival in the Digital Technology Age. JCR, 7 (7), 3979-3987. doi:10.31838/jcr.07.07.351



Turabian Style

Sukanya Sudararat, Suchada Nantachai, Sudarat Sarnswang, Chatsiri Piyapimonsit. 2020. A Structural Equation Model of Factors Affecting Success for Thai Private University Survival in the Digital Technology Age. Journal of Critical Reviews, 7 (7), 3979-3987. doi:10.31838/jcr.07.07.351



Chicago Style

Sukanya Sudararat, Suchada Nantachai, Sudarat Sarnswang, Chatsiri Piyapimonsit. "A Structural Equation Model of Factors Affecting Success for Thai Private University Survival in the Digital Technology Age." Journal of Critical Reviews 7 (2020), 3979-3987. doi:10.31838/jcr.07.07.351



MLA (The Modern Language Association) Style

Sukanya Sudararat, Suchada Nantachai, Sudarat Sarnswang, Chatsiri Piyapimonsit. "A Structural Equation Model of Factors Affecting Success for Thai Private University Survival in the Digital Technology Age." Journal of Critical Reviews 7.7 (2020), 3979-3987. Print. doi:10.31838/jcr.07.07.351



APA (American Psychological Association) Style

Sukanya Sudararat, Suchada Nantachai, Sudarat Sarnswang, Chatsiri Piyapimonsit (2020) A Structural Equation Model of Factors Affecting Success for Thai Private University Survival in the Digital Technology Age. Journal of Critical Reviews, 7 (7), 3979-3987. doi:10.31838/jcr.07.07.351