ISSN 2394-5125
 

Research Article 


DIGITAL DIVERSITY AND LEADERSHIP: A CASE OF GOOGLE’s SUSTAINABILITY

Dr. NADIR ALI KOLACHI.

Abstract
This case study reports on the phenomenal functioning of Google through digital leadership and diversity in
the company. The company inserted varied processes that helped the world's corporations in the effectiveness and efficiency
of their business operations. Google's proactive digital goal is the reason that has left its competitors behind for decades.
Google's digital sense is to innovate and bring compatibility in service. Companies have no choice but depend on google
service in one way or another to have a smooth operation around the world. The digital services are the reasons for Google's
business. The most significant digital resource of the company is the search service that has helped the corporations &
academic world. This world has become very close to each other through digital connectivity in communication, marketing &
collaboration. Google's thoughtful leadership has encouraged diversified people with the same business based digital skills.
This case will elaborate on both digital aspects and organizational aspects of business operations that made google unique in
today's digital world. The digital world is much spread through devices and connectivity. Google corporation has contributed
a significant share in the digital facilities that helped company operations. The case will further elaborate on proposed models
that google has followed in digitized sequence to be competitive in today's' digital competition. The case has elaborated
varied aspects of digital leadership & diversity that required to be a prevailing fact in the digital world

Key words: Digital, Leadership, Diversity, Sustainability


 
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Pubmed Style

Dr. NADIR ALI KOLACHI. DIGITAL DIVERSITY AND LEADERSHIP: A CASE OF GOOGLE’s SUSTAINABILITY. JCR. 2020; 7(5): 2628-2634. doi:10.31838/jcr.07.05.434


Web Style

Dr. NADIR ALI KOLACHI. DIGITAL DIVERSITY AND LEADERSHIP: A CASE OF GOOGLE’s SUSTAINABILITY. http://www.jcreview.com/?mno=137021 [Access: August 17, 2021]. doi:10.31838/jcr.07.05.434


AMA (American Medical Association) Style

Dr. NADIR ALI KOLACHI. DIGITAL DIVERSITY AND LEADERSHIP: A CASE OF GOOGLE’s SUSTAINABILITY. JCR. 2020; 7(5): 2628-2634. doi:10.31838/jcr.07.05.434



Vancouver/ICMJE Style

Dr. NADIR ALI KOLACHI. DIGITAL DIVERSITY AND LEADERSHIP: A CASE OF GOOGLE’s SUSTAINABILITY. JCR. (2020), [cited August 17, 2021]; 7(5): 2628-2634. doi:10.31838/jcr.07.05.434



Harvard Style

Dr. NADIR ALI KOLACHI (2020) DIGITAL DIVERSITY AND LEADERSHIP: A CASE OF GOOGLE’s SUSTAINABILITY. JCR, 7 (5), 2628-2634. doi:10.31838/jcr.07.05.434



Turabian Style

Dr. NADIR ALI KOLACHI. 2020. DIGITAL DIVERSITY AND LEADERSHIP: A CASE OF GOOGLE’s SUSTAINABILITY. Journal of Critical Reviews, 7 (5), 2628-2634. doi:10.31838/jcr.07.05.434



Chicago Style

Dr. NADIR ALI KOLACHI. "DIGITAL DIVERSITY AND LEADERSHIP: A CASE OF GOOGLE’s SUSTAINABILITY." Journal of Critical Reviews 7 (2020), 2628-2634. doi:10.31838/jcr.07.05.434



MLA (The Modern Language Association) Style

Dr. NADIR ALI KOLACHI. "DIGITAL DIVERSITY AND LEADERSHIP: A CASE OF GOOGLE’s SUSTAINABILITY." Journal of Critical Reviews 7.5 (2020), 2628-2634. Print. doi:10.31838/jcr.07.05.434



APA (American Psychological Association) Style

Dr. NADIR ALI KOLACHI (2020) DIGITAL DIVERSITY AND LEADERSHIP: A CASE OF GOOGLE’s SUSTAINABILITY. Journal of Critical Reviews, 7 (5), 2628-2634. doi:10.31838/jcr.07.05.434