ISSN 2394-5125
 

Research Article 


ASSESSING AND PRIORITISING CUSTOMERS' PERCEIVED SERVICE QUALITY IN COOPERATIVE SECTOR BANKS IN INDIA: INDIAN CUSTOMERíS PERSPECTIVE

Sona Srivastava, Dr.Amit Kumar Masih, Dr. Rama KoteswaraRaoKondasani.

Abstract
Replica of Customer Perceives Service Quality (CPSQ) was implemented. Altogether 37 factors were
considered to understand their relative significance from clients' perspective. Data collection conducted between
March, 2019 and May 2019 by means of a review strategy utilizing survey to document evaluation of
respondents as an instrument. The poll estimates the level of suitability on different service quality properties of
banks. The method of contacting with the respondents was in person in twelve diverse cooperative banks in
Uttar Pradesh along with Assam. Factor analysis was utilized to diminish repetitive factors lastly seven
measurements were recognized that are Efficiency, infrastructure, effectiveness availability of timely services,
image of the bank safety and security and up to date technology.

Key words: Customer Perceived Service Quality (CPSQ), Cooperative Banks, Efficiency, GREY Analysis, Uttar Pradesh, Assam


 
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Pubmed Style

Sona Srivastava, Dr.Amit Kumar Masih, Dr. Rama KoteswaraRaoKondasani. ASSESSING AND PRIORITISING CUSTOMERS' PERCEIVED SERVICE QUALITY IN COOPERATIVE SECTOR BANKS IN INDIA: INDIAN CUSTOMERíS PERSPECTIVE. JCR. 2020; 7(9): 2700-2710. doi:10.31838/jcr.07.09.430


Web Style

Sona Srivastava, Dr.Amit Kumar Masih, Dr. Rama KoteswaraRaoKondasani. ASSESSING AND PRIORITISING CUSTOMERS' PERCEIVED SERVICE QUALITY IN COOPERATIVE SECTOR BANKS IN INDIA: INDIAN CUSTOMERíS PERSPECTIVE. http://www.jcreview.com/?mno=125654 [Access: May 30, 2021]. doi:10.31838/jcr.07.09.430


AMA (American Medical Association) Style

Sona Srivastava, Dr.Amit Kumar Masih, Dr. Rama KoteswaraRaoKondasani. ASSESSING AND PRIORITISING CUSTOMERS' PERCEIVED SERVICE QUALITY IN COOPERATIVE SECTOR BANKS IN INDIA: INDIAN CUSTOMERíS PERSPECTIVE. JCR. 2020; 7(9): 2700-2710. doi:10.31838/jcr.07.09.430



Vancouver/ICMJE Style

Sona Srivastava, Dr.Amit Kumar Masih, Dr. Rama KoteswaraRaoKondasani. ASSESSING AND PRIORITISING CUSTOMERS' PERCEIVED SERVICE QUALITY IN COOPERATIVE SECTOR BANKS IN INDIA: INDIAN CUSTOMERíS PERSPECTIVE. JCR. (2020), [cited May 30, 2021]; 7(9): 2700-2710. doi:10.31838/jcr.07.09.430



Harvard Style

Sona Srivastava, Dr.Amit Kumar Masih, Dr. Rama KoteswaraRaoKondasani (2020) ASSESSING AND PRIORITISING CUSTOMERS' PERCEIVED SERVICE QUALITY IN COOPERATIVE SECTOR BANKS IN INDIA: INDIAN CUSTOMERíS PERSPECTIVE. JCR, 7 (9), 2700-2710. doi:10.31838/jcr.07.09.430



Turabian Style

Sona Srivastava, Dr.Amit Kumar Masih, Dr. Rama KoteswaraRaoKondasani. 2020. ASSESSING AND PRIORITISING CUSTOMERS' PERCEIVED SERVICE QUALITY IN COOPERATIVE SECTOR BANKS IN INDIA: INDIAN CUSTOMERíS PERSPECTIVE. Journal of Critical Reviews, 7 (9), 2700-2710. doi:10.31838/jcr.07.09.430



Chicago Style

Sona Srivastava, Dr.Amit Kumar Masih, Dr. Rama KoteswaraRaoKondasani. "ASSESSING AND PRIORITISING CUSTOMERS' PERCEIVED SERVICE QUALITY IN COOPERATIVE SECTOR BANKS IN INDIA: INDIAN CUSTOMERíS PERSPECTIVE." Journal of Critical Reviews 7 (2020), 2700-2710. doi:10.31838/jcr.07.09.430



MLA (The Modern Language Association) Style

Sona Srivastava, Dr.Amit Kumar Masih, Dr. Rama KoteswaraRaoKondasani. "ASSESSING AND PRIORITISING CUSTOMERS' PERCEIVED SERVICE QUALITY IN COOPERATIVE SECTOR BANKS IN INDIA: INDIAN CUSTOMERíS PERSPECTIVE." Journal of Critical Reviews 7.9 (2020), 2700-2710. Print. doi:10.31838/jcr.07.09.430



APA (American Psychological Association) Style

Sona Srivastava, Dr.Amit Kumar Masih, Dr. Rama KoteswaraRaoKondasani (2020) ASSESSING AND PRIORITISING CUSTOMERS' PERCEIVED SERVICE QUALITY IN COOPERATIVE SECTOR BANKS IN INDIA: INDIAN CUSTOMERíS PERSPECTIVE. Journal of Critical Reviews, 7 (9), 2700-2710. doi:10.31838/jcr.07.09.430