ISSN 2394-5125
 

Research Article 


INFLUENCE OF CRM IN INCREASING CUSTOMER AWARENESS IN INSURANCE SECTOR: AN EMPIRICAL STUDY IN ODISHA MARKET

Dr. Biswamohan Dash, Dr. Sudhansu Sekhar Nanda, Dr. Barada Prasanna Mohapatra Prof. Nirmal Kumar Routra.

Abstract
This research study is based on impact of customer relationship management practices on insurance sector in
Odisha market. The research study mainly focuses on the the pattern of service and the facilitation process for the
sake of customers adopted by the CRM driven insurance companies in Odisha.Customer Relationship
Management(CRM) practice is now becoming imperative and need of the hour in the cut throat competition held
in the insurance sector. Specifically this research paper is based on opinions of insurance officials in increasing
awareness regarding benefits of insurance schemes. For this purpose chi square statistical technique has been
implemented to test the statistical significance. Here five selected companies have been taken like LIC of
India,AVIVA,Reliance,BSLI,ICICI Prudential life insurance in Odisha market to test the impact of CRM in
increasing customer awareness.

Key words: CRM driven companies,customer awareness,statistical significance


 
ARTICLE TOOLS
Abstract
PDF Fulltext
How to cite this articleHow to cite this article
Citation Tools
Related Records
 Articles by Dr. Biswamohan Dash
Articles by Dr. Sudhansu Sekhar Nanda
Articles by Dr. Barada Prasanna Mohapatra Prof. Nirmal Kumar Routra
on Google
on Google Scholar


How to Cite this Article
Pubmed Style

Dr. Biswamohan Dash, Dr. Sudhansu Sekhar Nanda, Dr. Barada Prasanna Mohapatra Prof. Nirmal Kumar Routra. INFLUENCE OF CRM IN INCREASING CUSTOMER AWARENESS IN INSURANCE SECTOR: AN EMPIRICAL STUDY IN ODISHA MARKET. JCR. 2020; 7(4): 1780-1785. doi:10.31838/jcr.07.04.294


Web Style

Dr. Biswamohan Dash, Dr. Sudhansu Sekhar Nanda, Dr. Barada Prasanna Mohapatra Prof. Nirmal Kumar Routra. INFLUENCE OF CRM IN INCREASING CUSTOMER AWARENESS IN INSURANCE SECTOR: AN EMPIRICAL STUDY IN ODISHA MARKET. http://www.jcreview.com/?mno=118719 [Access: June 01, 2021]. doi:10.31838/jcr.07.04.294


AMA (American Medical Association) Style

Dr. Biswamohan Dash, Dr. Sudhansu Sekhar Nanda, Dr. Barada Prasanna Mohapatra Prof. Nirmal Kumar Routra. INFLUENCE OF CRM IN INCREASING CUSTOMER AWARENESS IN INSURANCE SECTOR: AN EMPIRICAL STUDY IN ODISHA MARKET. JCR. 2020; 7(4): 1780-1785. doi:10.31838/jcr.07.04.294



Vancouver/ICMJE Style

Dr. Biswamohan Dash, Dr. Sudhansu Sekhar Nanda, Dr. Barada Prasanna Mohapatra Prof. Nirmal Kumar Routra. INFLUENCE OF CRM IN INCREASING CUSTOMER AWARENESS IN INSURANCE SECTOR: AN EMPIRICAL STUDY IN ODISHA MARKET. JCR. (2020), [cited June 01, 2021]; 7(4): 1780-1785. doi:10.31838/jcr.07.04.294



Harvard Style

Dr. Biswamohan Dash, Dr. Sudhansu Sekhar Nanda, Dr. Barada Prasanna Mohapatra Prof. Nirmal Kumar Routra (2020) INFLUENCE OF CRM IN INCREASING CUSTOMER AWARENESS IN INSURANCE SECTOR: AN EMPIRICAL STUDY IN ODISHA MARKET. JCR, 7 (4), 1780-1785. doi:10.31838/jcr.07.04.294



Turabian Style

Dr. Biswamohan Dash, Dr. Sudhansu Sekhar Nanda, Dr. Barada Prasanna Mohapatra Prof. Nirmal Kumar Routra. 2020. INFLUENCE OF CRM IN INCREASING CUSTOMER AWARENESS IN INSURANCE SECTOR: AN EMPIRICAL STUDY IN ODISHA MARKET. Journal of Critical Reviews, 7 (4), 1780-1785. doi:10.31838/jcr.07.04.294



Chicago Style

Dr. Biswamohan Dash, Dr. Sudhansu Sekhar Nanda, Dr. Barada Prasanna Mohapatra Prof. Nirmal Kumar Routra. "INFLUENCE OF CRM IN INCREASING CUSTOMER AWARENESS IN INSURANCE SECTOR: AN EMPIRICAL STUDY IN ODISHA MARKET." Journal of Critical Reviews 7 (2020), 1780-1785. doi:10.31838/jcr.07.04.294



MLA (The Modern Language Association) Style

Dr. Biswamohan Dash, Dr. Sudhansu Sekhar Nanda, Dr. Barada Prasanna Mohapatra Prof. Nirmal Kumar Routra. "INFLUENCE OF CRM IN INCREASING CUSTOMER AWARENESS IN INSURANCE SECTOR: AN EMPIRICAL STUDY IN ODISHA MARKET." Journal of Critical Reviews 7.4 (2020), 1780-1785. Print. doi:10.31838/jcr.07.04.294



APA (American Psychological Association) Style

Dr. Biswamohan Dash, Dr. Sudhansu Sekhar Nanda, Dr. Barada Prasanna Mohapatra Prof. Nirmal Kumar Routra (2020) INFLUENCE OF CRM IN INCREASING CUSTOMER AWARENESS IN INSURANCE SECTOR: AN EMPIRICAL STUDY IN ODISHA MARKET. Journal of Critical Reviews, 7 (4), 1780-1785. doi:10.31838/jcr.07.04.294