ISSN 2394-5125
 

Research Article 


SOCIO-ECONOMIC IMPACT OF DIGITAL MARKETING ON CONSUMERS

Smt. Usha C, Dr.Ragahvendra B.N.

Abstract
In the year 2000, with the birth of iPhone, customers started to use the internet to search the products online. This
development created a problem to the marketing department companies. Then, the marketers find the ways for
promoting their products through online and they faced various opportunities and challenges in the era of digital
marketing. Digital marketing is the utilisation of electronic media by the marketers to promote the products or
services into the market. The main objectives of digital marketing is to attract the customers and allow them to
interact with the brand through digital media. This article focuses on perception and awareness of consumers
towards digital marketing. This study also examines the socio-economic status of the consumers.

Key words: Digital Marketing, Promotion, Effectiveness, Awareness


 
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Pubmed Style

Smt. Usha C, Dr.Ragahvendra B.N. SOCIO-ECONOMIC IMPACT OF DIGITAL MARKETING ON CONSUMERS. JCR. 2020; 7(9): 1994-2001. doi:10.31838/jcr.07.09.335


Web Style

Smt. Usha C, Dr.Ragahvendra B.N. SOCIO-ECONOMIC IMPACT OF DIGITAL MARKETING ON CONSUMERS. http://www.jcreview.com/?mno=104636 [Access: May 30, 2021]. doi:10.31838/jcr.07.09.335


AMA (American Medical Association) Style

Smt. Usha C, Dr.Ragahvendra B.N. SOCIO-ECONOMIC IMPACT OF DIGITAL MARKETING ON CONSUMERS. JCR. 2020; 7(9): 1994-2001. doi:10.31838/jcr.07.09.335



Vancouver/ICMJE Style

Smt. Usha C, Dr.Ragahvendra B.N. SOCIO-ECONOMIC IMPACT OF DIGITAL MARKETING ON CONSUMERS. JCR. (2020), [cited May 30, 2021]; 7(9): 1994-2001. doi:10.31838/jcr.07.09.335



Harvard Style

Smt. Usha C, Dr.Ragahvendra B.N (2020) SOCIO-ECONOMIC IMPACT OF DIGITAL MARKETING ON CONSUMERS. JCR, 7 (9), 1994-2001. doi:10.31838/jcr.07.09.335



Turabian Style

Smt. Usha C, Dr.Ragahvendra B.N. 2020. SOCIO-ECONOMIC IMPACT OF DIGITAL MARKETING ON CONSUMERS. Journal of Critical Reviews, 7 (9), 1994-2001. doi:10.31838/jcr.07.09.335



Chicago Style

Smt. Usha C, Dr.Ragahvendra B.N. "SOCIO-ECONOMIC IMPACT OF DIGITAL MARKETING ON CONSUMERS." Journal of Critical Reviews 7 (2020), 1994-2001. doi:10.31838/jcr.07.09.335



MLA (The Modern Language Association) Style

Smt. Usha C, Dr.Ragahvendra B.N. "SOCIO-ECONOMIC IMPACT OF DIGITAL MARKETING ON CONSUMERS." Journal of Critical Reviews 7.9 (2020), 1994-2001. Print. doi:10.31838/jcr.07.09.335



APA (American Psychological Association) Style

Smt. Usha C, Dr.Ragahvendra B.N (2020) SOCIO-ECONOMIC IMPACT OF DIGITAL MARKETING ON CONSUMERS. Journal of Critical Reviews, 7 (9), 1994-2001. doi:10.31838/jcr.07.09.335