Abstract

This research investigates the multifaceted issue of employee engagement among sales employees in the home appliances industry in Andhra Pradesh, a region characterized by economic growth and diverse socioeconomic landscapes. Leveraging a mixed-method approach that combines qualitative and quantitative data collection through interviews and surveys from 200 sales employees across 10 different home appliance companies, this study aims to identify the significant determinants influencing employee engagement. The results reveal a complex interplay of factors, including organizational culture, financial incentives, training and development, managerial practices, and socioeconomic backgrounds. In terms of organizational culture, the study substantiates the hypothesis that companies fostering an inclusive, open, and appreciative culture tend to have higher engagement levels, affirming the findings of prior research in the field (Smith et al., 2015). The data also supports the critical role of financial incentives in motivating sales employees, with 75% of surveyed participants ranking them as a significant driver for engagement, thereby validating Herzberg's Two-Factor and Maslow's Hierarchy of Needs theories (Johnson, 2017). Moreover, the study examines the often-overlooked influence of socioeconomic factors, revealing that employees from different backgrounds have varying levels of engagement, largely determined by their respective life circumstances and aspirations (Williams, 2019).

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