Abstract

The emergence of web series and OTT platforms has brought about a significant change in the entertainment industry, altering the way audiences consume content. This paper examines the impact of web series and OTT content on society, with a focus on the influence of language. The findings indicate that web series and OTT platforms have allowed for greater diversity in storytelling, representation, and audience engagement. Furthermore, the availability of content in multiple languages has facilitated cross-cultural understanding and has challenged dominant language hierarchies. However, the paper also identifies potential negative impacts, such as the perpetuation of stereotypes and the commodification of language for commercial purposes. Overall, this research highlights the complex and multifaceted impact of web series and OTT content on society and suggests the need for continued analysis of this rapidly evolving media landscape.

Description