ISSN 2394-5125
 


    DESIGNERS APPROACH TOWARDS TRADITIONAL AND MODERN JEWELLERY DESIGNS: A COMPARATIVE STUDY (2018)


    Ravinder Singh
    JCR. 2018: 55-63

    Abstract

    The main purpose of this paper is to study the designer’s approach in the field of traditional and modern jewellery irrespective of their unique style. Through the year, the modern jewellery has created a sort of revolution in the subject of jewels. Although, the designs of both traditional and modern ornaments are incredible and have a futuristic approach, this offers the designers to make it preferable with the rest of options available in the marketplace. Jewellery is a type of accessories which includes different types of necklaces, rings, bracelets, watches and earrings etc. Modern day jewels have great impact on the consumer’s purchasing power and thus, each jewel has an element of distinctiveness and newness which makes it preferable among the designers with the rest of the options. Despite the fact, that each jewel available could be traditional or modern but, has an element of uniqueness and newness to the rest of alternatives. Therefore, the major focus of this research work is to understand technique of selecting designs as an intuitive practise and however, there is limited attention given to understand designer’s perspective while selecting jewellery designs. The designers of jewellery invest large number of resources that enables and result on the purchasing power of consumers at the marketplace.

    Description

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    Volume & Issue

    Volume 5 Issue-1

    Keywords