ISSN 2394-5125
 


    Buying Behaviour Towards Plus Size Clothing: A Quantitative Study of Indian Consumers (2018)


    OSHIN PRASHAR
    JCR. 2018: 101-109

    Abstract

    The patterns of shopping for plus-size garments that are followed by Indian consumers are the subject of the investigation that this research presents. This research aims to investigate the factors that influence consumer purchasing decisions as well as the challenges that plus size clothing retailers in the Indian market face in order to better understand both topics. According to the results of the study, the three factors of price, quality, and reputation of the business had the greatest influence on the decisions that consumers made regarding the products that they purchased. Consumers, on the other hand, faced challenges such as a lack of measurement consistency, a limited collection of choices that were fashion-forward, and a constrained availability of options that were plus size. The study provides insights into the plus size clothing section of the Indian market, as well as methods to increase the availability of plus size choices while addressing the challenges faced by retailers.

    Description

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    Volume & Issue

    Volume 5 Issue-1

    Keywords