ISSN 2394-5125
 

Research Article 


CONSUMER BEHAVIOUR OF CHILD HEALTH CARE PRODUCTS IN CUDDALORE DISTRICT

Dr. S. KAVITHA, Dr. V. RAMAJAYAM.

Abstract
ABSTRACT
This study aims at analyzing the consumer behaviour of child health care products in Cuddalore
district. In India, the marketing for child health care products is growing tremendously. Further, the buying
behavior of child health care products is also increasing among the parents. As far as child health care products
are concerned, things are expensive, and companies are always looking to develop the most cutting edge
products. Parents are constantly concerned with getting the best products in the market and doing everything
right so that their child is safe and sound. In this paper, we discuss abouthow parents determine which products
are the best and which ones are said to be best products in the market. Parents are very careful towards the
decision making of child health care products.

Key words: Key words: consumer behaviour, marketing, buying behavior, health care products, market.


 
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Pubmed Style

Dr. S. KAVITHA, Dr. V. RAMAJAYAM. CONSUMER BEHAVIOUR OF CHILD HEALTH CARE PRODUCTS IN CUDDALORE DISTRICT. JCR. 2020; 7(17): 2515-2520. doi:10.31838/jcr.07.17.311


Web Style

Dr. S. KAVITHA, Dr. V. RAMAJAYAM. CONSUMER BEHAVIOUR OF CHILD HEALTH CARE PRODUCTS IN CUDDALORE DISTRICT. http://www.jcreview.com/?mno=99588 [Access: August 18, 2021]. doi:10.31838/jcr.07.17.311


AMA (American Medical Association) Style

Dr. S. KAVITHA, Dr. V. RAMAJAYAM. CONSUMER BEHAVIOUR OF CHILD HEALTH CARE PRODUCTS IN CUDDALORE DISTRICT. JCR. 2020; 7(17): 2515-2520. doi:10.31838/jcr.07.17.311



Vancouver/ICMJE Style

Dr. S. KAVITHA, Dr. V. RAMAJAYAM. CONSUMER BEHAVIOUR OF CHILD HEALTH CARE PRODUCTS IN CUDDALORE DISTRICT. JCR. (2020), [cited August 18, 2021]; 7(17): 2515-2520. doi:10.31838/jcr.07.17.311



Harvard Style

Dr. S. KAVITHA, Dr. V. RAMAJAYAM (2020) CONSUMER BEHAVIOUR OF CHILD HEALTH CARE PRODUCTS IN CUDDALORE DISTRICT. JCR, 7 (17), 2515-2520. doi:10.31838/jcr.07.17.311



Turabian Style

Dr. S. KAVITHA, Dr. V. RAMAJAYAM. 2020. CONSUMER BEHAVIOUR OF CHILD HEALTH CARE PRODUCTS IN CUDDALORE DISTRICT. Journal of Critical Reviews, 7 (17), 2515-2520. doi:10.31838/jcr.07.17.311



Chicago Style

Dr. S. KAVITHA, Dr. V. RAMAJAYAM. "CONSUMER BEHAVIOUR OF CHILD HEALTH CARE PRODUCTS IN CUDDALORE DISTRICT." Journal of Critical Reviews 7 (2020), 2515-2520. doi:10.31838/jcr.07.17.311



MLA (The Modern Language Association) Style

Dr. S. KAVITHA, Dr. V. RAMAJAYAM. "CONSUMER BEHAVIOUR OF CHILD HEALTH CARE PRODUCTS IN CUDDALORE DISTRICT." Journal of Critical Reviews 7.17 (2020), 2515-2520. Print. doi:10.31838/jcr.07.17.311



APA (American Psychological Association) Style

Dr. S. KAVITHA, Dr. V. RAMAJAYAM (2020) CONSUMER BEHAVIOUR OF CHILD HEALTH CARE PRODUCTS IN CUDDALORE DISTRICT. Journal of Critical Reviews, 7 (17), 2515-2520. doi:10.31838/jcr.07.17.311