ISSN 2394-5125
 

Research Article 


EFFECTSOF ADVERTISING ON IMPULSIVE BUYING BEHAVIOUR IN E-TAILING

Dr.C.Kathiravan; P.Mahalakshmi; V. Suresh; Padmaja Bhagavatham.

Abstract
Abstract:
Any studies have examined and analyzed the synergistic effects of various factors affecting purchasing impulses and
the factors affecting purchasing impulses, which influence the sales turnover rate. The economic significance of
impulsive buying behavior has assumed with the opening of economy and the proliferation of mall cultures.
Impelling purchasing behaviour, by looking at the impulsive buying pattern that forms such behaviour, and because
consumer behavior varies across cultures, is best understood, by adding an indigenous perspective to understanding
and measuring patterns. Given various studies of drive buying factors in several different advertisement channels,
such as the internet, smartphone, mainstream retail and conventional television, none of the model of purchasing
impulses is based on the purchase pattern for ads. In the future, we should expect online stores to significantly
improve their technology , making shopping simpler and more practical. The advent of tablets , smartphones, quick
checkout systems and safer systems means that e-tailing is more available than ever before in the digital age. The ecommerce
sector thus produces higher volumes of revenue.

Key words: Key words :Interactive Advertising, Impulsive Buying, E-Tailing.


 
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How to Cite this Article
Pubmed Style

, P.Mahalakshmi , Suresh V, Bhagavatham P. EFFECTSOF ADVERTISING ON IMPULSIVE BUYING BEHAVIOUR IN E-TAILING. JCR. 2020; 7(17): 2509-2514. doi:10.31838/jcr.07.17.310


Web Style

, P.Mahalakshmi , Suresh V, Bhagavatham P. EFFECTSOF ADVERTISING ON IMPULSIVE BUYING BEHAVIOUR IN E-TAILING. http://www.jcreview.com/?mno=99582 [Access: May 31, 2021]. doi:10.31838/jcr.07.17.310


AMA (American Medical Association) Style

, P.Mahalakshmi , Suresh V, Bhagavatham P. EFFECTSOF ADVERTISING ON IMPULSIVE BUYING BEHAVIOUR IN E-TAILING. JCR. 2020; 7(17): 2509-2514. doi:10.31838/jcr.07.17.310



Vancouver/ICMJE Style

, P.Mahalakshmi , Suresh V, Bhagavatham P. EFFECTSOF ADVERTISING ON IMPULSIVE BUYING BEHAVIOUR IN E-TAILING. JCR. (2020), [cited May 31, 2021]; 7(17): 2509-2514. doi:10.31838/jcr.07.17.310



Harvard Style

, P.Mahalakshmi, ., Suresh, . V. & Bhagavatham, . P. (2020) EFFECTSOF ADVERTISING ON IMPULSIVE BUYING BEHAVIOUR IN E-TAILING. JCR, 7 (17), 2509-2514. doi:10.31838/jcr.07.17.310



Turabian Style

, P.Mahalakshmi, V. Suresh, and Padmaja Bhagavatham. 2020. EFFECTSOF ADVERTISING ON IMPULSIVE BUYING BEHAVIOUR IN E-TAILING. Journal of Critical Reviews, 7 (17), 2509-2514. doi:10.31838/jcr.07.17.310



Chicago Style

, P.Mahalakshmi, V. Suresh, and Padmaja Bhagavatham. "EFFECTSOF ADVERTISING ON IMPULSIVE BUYING BEHAVIOUR IN E-TAILING." Journal of Critical Reviews 7 (2020), 2509-2514. doi:10.31838/jcr.07.17.310



MLA (The Modern Language Association) Style

, P.Mahalakshmi, V. Suresh, and Padmaja Bhagavatham. "EFFECTSOF ADVERTISING ON IMPULSIVE BUYING BEHAVIOUR IN E-TAILING." Journal of Critical Reviews 7.17 (2020), 2509-2514. Print. doi:10.31838/jcr.07.17.310



APA (American Psychological Association) Style

, P.Mahalakshmi, ., Suresh, . V. & Bhagavatham, . P. (2020) EFFECTSOF ADVERTISING ON IMPULSIVE BUYING BEHAVIOUR IN E-TAILING. Journal of Critical Reviews, 7 (17), 2509-2514. doi:10.31838/jcr.07.17.310