ISSN 2394-5125
 

Research Article 


IMPACT ON CONSUMER BEHAVIOR TOWARDS THE PREFERENCE OF TELEVISIONS IN KANCHIPURAM DISTRICT

Dr. D.YUVARAJ.

Abstract
Indian Market is immeasurable and it is dotted over six lakh villages and five thousand small and big towns. The extensive people of the land with their enormous diversities in conditions of religious conviction, customs and language make available the strangest market of the world. There are six religions and six hundreds sects and subjects. The people speak seventeen different languages and hundreds of local dialects. The diversity in the country and the absence of a consumer life style and utilization behavior are the most challenging uniqueness of the marketing environment in India. Every buyer in the Indian market buys the product to suit his own economic and social environment. The researcher considered for their research in the consumers buying behavior towards television in Kanchipuram District. This study was taken in 150 respondents only. The data were collected in through questionnaire and also used in simple random sample method.

Key words: Consumer Behavior, Products, Market, lifestyle


 
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Pubmed Style

Dr. D.YUVARAJ. IMPACT ON CONSUMER BEHAVIOR TOWARDS THE PREFERENCE OF TELEVISIONS IN KANCHIPURAM DISTRICT. JCR. 2020; 7(4): 1475-1484. doi:10.31838/jcr.07.04.251


Web Style

Dr. D.YUVARAJ. IMPACT ON CONSUMER BEHAVIOR TOWARDS THE PREFERENCE OF TELEVISIONS IN KANCHIPURAM DISTRICT. http://www.jcreview.com/?mno=99518 [Access: June 02, 2021]. doi:10.31838/jcr.07.04.251


AMA (American Medical Association) Style

Dr. D.YUVARAJ. IMPACT ON CONSUMER BEHAVIOR TOWARDS THE PREFERENCE OF TELEVISIONS IN KANCHIPURAM DISTRICT. JCR. 2020; 7(4): 1475-1484. doi:10.31838/jcr.07.04.251



Vancouver/ICMJE Style

Dr. D.YUVARAJ. IMPACT ON CONSUMER BEHAVIOR TOWARDS THE PREFERENCE OF TELEVISIONS IN KANCHIPURAM DISTRICT. JCR. (2020), [cited June 02, 2021]; 7(4): 1475-1484. doi:10.31838/jcr.07.04.251



Harvard Style

Dr. D.YUVARAJ (2020) IMPACT ON CONSUMER BEHAVIOR TOWARDS THE PREFERENCE OF TELEVISIONS IN KANCHIPURAM DISTRICT. JCR, 7 (4), 1475-1484. doi:10.31838/jcr.07.04.251



Turabian Style

Dr. D.YUVARAJ. 2020. IMPACT ON CONSUMER BEHAVIOR TOWARDS THE PREFERENCE OF TELEVISIONS IN KANCHIPURAM DISTRICT. Journal of Critical Reviews, 7 (4), 1475-1484. doi:10.31838/jcr.07.04.251



Chicago Style

Dr. D.YUVARAJ. "IMPACT ON CONSUMER BEHAVIOR TOWARDS THE PREFERENCE OF TELEVISIONS IN KANCHIPURAM DISTRICT." Journal of Critical Reviews 7 (2020), 1475-1484. doi:10.31838/jcr.07.04.251



MLA (The Modern Language Association) Style

Dr. D.YUVARAJ. "IMPACT ON CONSUMER BEHAVIOR TOWARDS THE PREFERENCE OF TELEVISIONS IN KANCHIPURAM DISTRICT." Journal of Critical Reviews 7.4 (2020), 1475-1484. Print. doi:10.31838/jcr.07.04.251



APA (American Psychological Association) Style

Dr. D.YUVARAJ (2020) IMPACT ON CONSUMER BEHAVIOR TOWARDS THE PREFERENCE OF TELEVISIONS IN KANCHIPURAM DISTRICT. Journal of Critical Reviews, 7 (4), 1475-1484. doi:10.31838/jcr.07.04.251