ISSN 2394-5125
 

Research Article 


A STUDY ON CONSUMER PERCEPTION TOWARDS OLA AND UBER CAB SERVICES WITH REFERENCE TO VIJAYAWADA CITY

AKANA SIVARAMAKRISHNA, Dr. M Srinivasanarayana.

Abstract
Every other day in India, there is a new start up offering efficient cab service to the citizens operating in urban and rural
lifestyles. This raises a question that is India going through a possible 'Taxi Revolution'? In this paper an attempt has
been made to study the customer satisfaction level of the people who are using OLA and UBER cabs in vijayawada
city. In the paper it shows who is leading the paid taxi market in Vijayawada city, reasons for choosing OLA/UBER
over other Auto/Bus services. It has also been seen that almost 100% respondents are using paid taxi services in
vijayawada city i.e. OLA/UBER. This article seeks to understand the dynamics of Vijayawada’s taxi market by studying
various factors like the pricing, comfort, Motivational factors, app convenience, etc. Key words: OLA, UBER, Cab services, Vijayawada City

Key words: OLA, UBER, Cab services, Vijayawada City


 
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Pubmed Style

SIVARAMAKRISHNA A, Srinivasanarayana DM. A STUDY ON CONSUMER PERCEPTION TOWARDS OLA AND UBER CAB SERVICES WITH REFERENCE TO VIJAYAWADA CITY. JCR. 2020; 7(3): 916-922. doi:10.31838/jcr.07.03.159


Web Style

SIVARAMAKRISHNA A, Srinivasanarayana DM. A STUDY ON CONSUMER PERCEPTION TOWARDS OLA AND UBER CAB SERVICES WITH REFERENCE TO VIJAYAWADA CITY. http://www.jcreview.com/?mno=99337 [Access: May 30, 2021]. doi:10.31838/jcr.07.03.159


AMA (American Medical Association) Style

SIVARAMAKRISHNA A, Srinivasanarayana DM. A STUDY ON CONSUMER PERCEPTION TOWARDS OLA AND UBER CAB SERVICES WITH REFERENCE TO VIJAYAWADA CITY. JCR. 2020; 7(3): 916-922. doi:10.31838/jcr.07.03.159



Vancouver/ICMJE Style

SIVARAMAKRISHNA A, Srinivasanarayana DM. A STUDY ON CONSUMER PERCEPTION TOWARDS OLA AND UBER CAB SERVICES WITH REFERENCE TO VIJAYAWADA CITY. JCR. (2020), [cited May 30, 2021]; 7(3): 916-922. doi:10.31838/jcr.07.03.159



Harvard Style

SIVARAMAKRISHNA, A. & Srinivasanarayana, . D. M. (2020) A STUDY ON CONSUMER PERCEPTION TOWARDS OLA AND UBER CAB SERVICES WITH REFERENCE TO VIJAYAWADA CITY. JCR, 7 (3), 916-922. doi:10.31838/jcr.07.03.159



Turabian Style

SIVARAMAKRISHNA, AKANA, and Dr. M Srinivasanarayana. 2020. A STUDY ON CONSUMER PERCEPTION TOWARDS OLA AND UBER CAB SERVICES WITH REFERENCE TO VIJAYAWADA CITY. Journal of Critical Reviews, 7 (3), 916-922. doi:10.31838/jcr.07.03.159



Chicago Style

SIVARAMAKRISHNA, AKANA, and Dr. M Srinivasanarayana. "A STUDY ON CONSUMER PERCEPTION TOWARDS OLA AND UBER CAB SERVICES WITH REFERENCE TO VIJAYAWADA CITY." Journal of Critical Reviews 7 (2020), 916-922. doi:10.31838/jcr.07.03.159



MLA (The Modern Language Association) Style

SIVARAMAKRISHNA, AKANA, and Dr. M Srinivasanarayana. "A STUDY ON CONSUMER PERCEPTION TOWARDS OLA AND UBER CAB SERVICES WITH REFERENCE TO VIJAYAWADA CITY." Journal of Critical Reviews 7.3 (2020), 916-922. Print. doi:10.31838/jcr.07.03.159



APA (American Psychological Association) Style

SIVARAMAKRISHNA, A. & Srinivasanarayana, . D. M. (2020) A STUDY ON CONSUMER PERCEPTION TOWARDS OLA AND UBER CAB SERVICES WITH REFERENCE TO VIJAYAWADA CITY. Journal of Critical Reviews, 7 (3), 916-922. doi:10.31838/jcr.07.03.159