ISSN 2394-5125
 

Research Article 


CAN TOURIST MEMORABILITY INFLUENCE TOURISTSí SATISFACTION? A STUDY OF INTERNATIONAL TOURIST TO MALAYSIA

Anis Abd Razak, Syafiqah Md Nayan, Norwani Mohd Nazari, Siti Aisyah Esa.

Abstract
It is about time where tourism industry focused more on customer retention rather and counting the numbers of visitors on periodical basis. Tourist important is as good as customer satisfaction in other industry where it brings advantages not only to the service provider but to the state and country. The purpose of this study is to measure the relationship between the touristsí memorability towards satisfaction. This study used a cross sectional survey using a questionnaire to collect data. Respondents were among the international tourist that come to Terengganu for vacation purposes. 345 respondents participated in the data collections. Data was collected at the strategic exit points. Results indicates that positive memorability have significant impact towards touristsí satisfaction. Local and culture have shown positive relationship towards touristsí satisfaction. This study was only focusing in Terengganu, one of the 13 states in Malaysia. The result is only limited to the scope of Terengganu and further study can be done focusing the whole states with a bigger scale data. Result from this study can be used by all local operators to ensure that they take into consideration the elements of local culture and novelty towards their strategic marketing for future growth.

Key words: Tourist satisfaction, Novelty, Local culture, Terengganu.


 
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How to Cite this Article
Pubmed Style

Anis Abd Razak, Syafiqah Md Nayan, Norwani Mohd Nazari, Siti Aisyah Esa. CAN TOURIST MEMORABILITY INFLUENCE TOURISTSí SATISFACTION? A STUDY OF INTERNATIONAL TOURIST TO MALAYSIA. JCR. 2020; 7(4): 1058-1065. doi:10.31838/jcr.07.04.197


Web Style

Anis Abd Razak, Syafiqah Md Nayan, Norwani Mohd Nazari, Siti Aisyah Esa. CAN TOURIST MEMORABILITY INFLUENCE TOURISTSí SATISFACTION? A STUDY OF INTERNATIONAL TOURIST TO MALAYSIA. http://www.jcreview.com/?mno=99150 [Access: June 01, 2021]. doi:10.31838/jcr.07.04.197


AMA (American Medical Association) Style

Anis Abd Razak, Syafiqah Md Nayan, Norwani Mohd Nazari, Siti Aisyah Esa. CAN TOURIST MEMORABILITY INFLUENCE TOURISTSí SATISFACTION? A STUDY OF INTERNATIONAL TOURIST TO MALAYSIA. JCR. 2020; 7(4): 1058-1065. doi:10.31838/jcr.07.04.197



Vancouver/ICMJE Style

Anis Abd Razak, Syafiqah Md Nayan, Norwani Mohd Nazari, Siti Aisyah Esa. CAN TOURIST MEMORABILITY INFLUENCE TOURISTSí SATISFACTION? A STUDY OF INTERNATIONAL TOURIST TO MALAYSIA. JCR. (2020), [cited June 01, 2021]; 7(4): 1058-1065. doi:10.31838/jcr.07.04.197



Harvard Style

Anis Abd Razak, Syafiqah Md Nayan, Norwani Mohd Nazari, Siti Aisyah Esa (2020) CAN TOURIST MEMORABILITY INFLUENCE TOURISTSí SATISFACTION? A STUDY OF INTERNATIONAL TOURIST TO MALAYSIA. JCR, 7 (4), 1058-1065. doi:10.31838/jcr.07.04.197



Turabian Style

Anis Abd Razak, Syafiqah Md Nayan, Norwani Mohd Nazari, Siti Aisyah Esa. 2020. CAN TOURIST MEMORABILITY INFLUENCE TOURISTSí SATISFACTION? A STUDY OF INTERNATIONAL TOURIST TO MALAYSIA. Journal of Critical Reviews, 7 (4), 1058-1065. doi:10.31838/jcr.07.04.197



Chicago Style

Anis Abd Razak, Syafiqah Md Nayan, Norwani Mohd Nazari, Siti Aisyah Esa. "CAN TOURIST MEMORABILITY INFLUENCE TOURISTSí SATISFACTION? A STUDY OF INTERNATIONAL TOURIST TO MALAYSIA." Journal of Critical Reviews 7 (2020), 1058-1065. doi:10.31838/jcr.07.04.197



MLA (The Modern Language Association) Style

Anis Abd Razak, Syafiqah Md Nayan, Norwani Mohd Nazari, Siti Aisyah Esa. "CAN TOURIST MEMORABILITY INFLUENCE TOURISTSí SATISFACTION? A STUDY OF INTERNATIONAL TOURIST TO MALAYSIA." Journal of Critical Reviews 7.4 (2020), 1058-1065. Print. doi:10.31838/jcr.07.04.197



APA (American Psychological Association) Style

Anis Abd Razak, Syafiqah Md Nayan, Norwani Mohd Nazari, Siti Aisyah Esa (2020) CAN TOURIST MEMORABILITY INFLUENCE TOURISTSí SATISFACTION? A STUDY OF INTERNATIONAL TOURIST TO MALAYSIA. Journal of Critical Reviews, 7 (4), 1058-1065. doi:10.31838/jcr.07.04.197