ISSN 2394-5125
 

Research Article 


CHALLENGES AND OPPORTUNITIES PREVAILING IN CHINESE MOBILE MARKET THROUGH THE ANALYTICS OF GREY MODEL

Kian Aun Law, Amiya Bhaumik, Valliappan Raju, Yin Hao.

Abstract
This research paper points out the existing problems and potential business opportunities in the elderly mobile phone consumption market by analyzing data obtained from the interviews with experts and marketing strategies of operators. Through the design of this research, this paper fills the conceptual and empirical gap in the discovery of the behavior of elderly consumer groups in China, and shows the changes and influences brought by the aging society from a new perspective, providing new perspectives, research methods and research ideas for future research on the elderly. The main innovations of this paper are that the research methods are relatively innovative that focuses on the basis of the description of the general statistics, using clustering and grey model to meaningfully and deeply demonstrate the data owing to its particularity odd data. It can provide new thoughts, new perspectives, new methods and new paths for related elderly research by analyzing generality and individual characters of the behavioral activities of the elder cell phone users.

Key words: Grey Model, Mobile Utility, Challenges and Opportunities


 
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How to Cite this Article
Pubmed Style

Kian Aun Law, Amiya Bhaumik, Valliappan Raju, Yin Hao. CHALLENGES AND OPPORTUNITIES PREVAILING IN CHINESE MOBILE MARKET THROUGH THE ANALYTICS OF GREY MODEL. JCR. 2020; 7(5): 1541-1550. doi:10.31838/jcr.07.05.267


Web Style

Kian Aun Law, Amiya Bhaumik, Valliappan Raju, Yin Hao. CHALLENGES AND OPPORTUNITIES PREVAILING IN CHINESE MOBILE MARKET THROUGH THE ANALYTICS OF GREY MODEL. http://www.jcreview.com/?mno=97331 [Access: August 17, 2021]. doi:10.31838/jcr.07.05.267


AMA (American Medical Association) Style

Kian Aun Law, Amiya Bhaumik, Valliappan Raju, Yin Hao. CHALLENGES AND OPPORTUNITIES PREVAILING IN CHINESE MOBILE MARKET THROUGH THE ANALYTICS OF GREY MODEL. JCR. 2020; 7(5): 1541-1550. doi:10.31838/jcr.07.05.267



Vancouver/ICMJE Style

Kian Aun Law, Amiya Bhaumik, Valliappan Raju, Yin Hao. CHALLENGES AND OPPORTUNITIES PREVAILING IN CHINESE MOBILE MARKET THROUGH THE ANALYTICS OF GREY MODEL. JCR. (2020), [cited August 17, 2021]; 7(5): 1541-1550. doi:10.31838/jcr.07.05.267



Harvard Style

Kian Aun Law, Amiya Bhaumik, Valliappan Raju, Yin Hao (2020) CHALLENGES AND OPPORTUNITIES PREVAILING IN CHINESE MOBILE MARKET THROUGH THE ANALYTICS OF GREY MODEL. JCR, 7 (5), 1541-1550. doi:10.31838/jcr.07.05.267



Turabian Style

Kian Aun Law, Amiya Bhaumik, Valliappan Raju, Yin Hao. 2020. CHALLENGES AND OPPORTUNITIES PREVAILING IN CHINESE MOBILE MARKET THROUGH THE ANALYTICS OF GREY MODEL. Journal of Critical Reviews, 7 (5), 1541-1550. doi:10.31838/jcr.07.05.267



Chicago Style

Kian Aun Law, Amiya Bhaumik, Valliappan Raju, Yin Hao. "CHALLENGES AND OPPORTUNITIES PREVAILING IN CHINESE MOBILE MARKET THROUGH THE ANALYTICS OF GREY MODEL." Journal of Critical Reviews 7 (2020), 1541-1550. doi:10.31838/jcr.07.05.267



MLA (The Modern Language Association) Style

Kian Aun Law, Amiya Bhaumik, Valliappan Raju, Yin Hao. "CHALLENGES AND OPPORTUNITIES PREVAILING IN CHINESE MOBILE MARKET THROUGH THE ANALYTICS OF GREY MODEL." Journal of Critical Reviews 7.5 (2020), 1541-1550. Print. doi:10.31838/jcr.07.05.267



APA (American Psychological Association) Style

Kian Aun Law, Amiya Bhaumik, Valliappan Raju, Yin Hao (2020) CHALLENGES AND OPPORTUNITIES PREVAILING IN CHINESE MOBILE MARKET THROUGH THE ANALYTICS OF GREY MODEL. Journal of Critical Reviews, 7 (5), 1541-1550. doi:10.31838/jcr.07.05.267