ISSN 2394-5125
 

Research Article 


USAGE OF MOBILE PHONES BY THE ELDERLY PEOPLE IN CHINA: ANALYTICS THROUGH THE SPATIAL STATISTICAL MODEL

Kian Aun Law, Amiya Bhaumik, Valliappan Raju, Yin Hao.

Abstract
This paper discusses about usage behaviors and preference of mobile phone of the elderly people and researches on the big data, reflects the conducts of the elderly who use media, then analyses consumption features and preferences, and proposes strategy on database market. It will help to lay out future marketing strategy, to fill market demands more effectively, to improve the operatorís efficiency and economic benefits, which is of dramatic significance. In addition to this, it could inspire development and innovative design of APP, phone package and give references for related government, enterprises and research institutions. This research paper is conducted from a total innovative perspective. In the existing literature research, the main research objective mostly focuses on the young generations while the elderly, as the main focus on the research of affecting factors of mobile phone usage, the function
and application of design strategy for the elderly lacks the attention to their behaviors of mobile phone. Due to this, this research paper may fill the gap in the research field by using the innovative data source for analysis. The previous studies are overwhelmingly focused on the small amount of research on the younger generation and too dependent on the questionnaire as the only adopted common survey method and data source is mainly limited to a certain area. As a result, two drawbacks may show as the limited amount of data and systematic error in investigation. The findings is derived mainly based on the triangulation of quantitative analysis, literature research and specialist interviews. The analytics is based on the figure which is extracted from the operatorís database and recorded in the real operation process which could eliminate the error to a maximum caused by the subjectivity of the users and reflect the real behaviors objectively with a high credibility.

Key words: Usage of Mobile Phones; Elderly People; Spatial Statistics Model


 
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How to Cite this Article
Pubmed Style

Kian Aun Law, Amiya Bhaumik, Valliappan Raju, Yin Hao. USAGE OF MOBILE PHONES BY THE ELDERLY PEOPLE IN CHINA: ANALYTICS THROUGH THE SPATIAL STATISTICAL MODEL. JCR. 2020; 7(5): 1529-1540. doi:10.31838/jcr.07.05.266


Web Style

Kian Aun Law, Amiya Bhaumik, Valliappan Raju, Yin Hao. USAGE OF MOBILE PHONES BY THE ELDERLY PEOPLE IN CHINA: ANALYTICS THROUGH THE SPATIAL STATISTICAL MODEL. http://www.jcreview.com/?mno=97317 [Access: August 16, 2021]. doi:10.31838/jcr.07.05.266


AMA (American Medical Association) Style

Kian Aun Law, Amiya Bhaumik, Valliappan Raju, Yin Hao. USAGE OF MOBILE PHONES BY THE ELDERLY PEOPLE IN CHINA: ANALYTICS THROUGH THE SPATIAL STATISTICAL MODEL. JCR. 2020; 7(5): 1529-1540. doi:10.31838/jcr.07.05.266



Vancouver/ICMJE Style

Kian Aun Law, Amiya Bhaumik, Valliappan Raju, Yin Hao. USAGE OF MOBILE PHONES BY THE ELDERLY PEOPLE IN CHINA: ANALYTICS THROUGH THE SPATIAL STATISTICAL MODEL. JCR. (2020), [cited August 16, 2021]; 7(5): 1529-1540. doi:10.31838/jcr.07.05.266



Harvard Style

Kian Aun Law, Amiya Bhaumik, Valliappan Raju, Yin Hao (2020) USAGE OF MOBILE PHONES BY THE ELDERLY PEOPLE IN CHINA: ANALYTICS THROUGH THE SPATIAL STATISTICAL MODEL. JCR, 7 (5), 1529-1540. doi:10.31838/jcr.07.05.266



Turabian Style

Kian Aun Law, Amiya Bhaumik, Valliappan Raju, Yin Hao. 2020. USAGE OF MOBILE PHONES BY THE ELDERLY PEOPLE IN CHINA: ANALYTICS THROUGH THE SPATIAL STATISTICAL MODEL. Journal of Critical Reviews, 7 (5), 1529-1540. doi:10.31838/jcr.07.05.266



Chicago Style

Kian Aun Law, Amiya Bhaumik, Valliappan Raju, Yin Hao. "USAGE OF MOBILE PHONES BY THE ELDERLY PEOPLE IN CHINA: ANALYTICS THROUGH THE SPATIAL STATISTICAL MODEL." Journal of Critical Reviews 7 (2020), 1529-1540. doi:10.31838/jcr.07.05.266



MLA (The Modern Language Association) Style

Kian Aun Law, Amiya Bhaumik, Valliappan Raju, Yin Hao. "USAGE OF MOBILE PHONES BY THE ELDERLY PEOPLE IN CHINA: ANALYTICS THROUGH THE SPATIAL STATISTICAL MODEL." Journal of Critical Reviews 7.5 (2020), 1529-1540. Print. doi:10.31838/jcr.07.05.266



APA (American Psychological Association) Style

Kian Aun Law, Amiya Bhaumik, Valliappan Raju, Yin Hao (2020) USAGE OF MOBILE PHONES BY THE ELDERLY PEOPLE IN CHINA: ANALYTICS THROUGH THE SPATIAL STATISTICAL MODEL. Journal of Critical Reviews, 7 (5), 1529-1540. doi:10.31838/jcr.07.05.266