ISSN 2394-5125
 

Review Article 


IMPACT ON BEHAVIOURAL INTENTION IN E-SHOPPING: A STUDY WITH TAMILNADU CONSUMERS

Kavitha Rajayogan, S. Muthumani.

Abstract
The Indian online retail industry is increasing tremendously every year. In the e-commerce scenario online shopping is increasing tremendously. Every year the participants in online shopping are increasing due to high demand in shopping online. The main purpose of this research is to examine the impact on behavioural intention in online shopping with reference to Tamilnadu consumers using UTAUT model. The data was collected from 185 samples across Tamilnadu from major cities like Chennai, Coimbatore, Madurai, and Trichy. The major constructs used are performance expectancy, facilitating conditions, effort expectancy and social influence. From the result it was inferred that the all the construct had effect on behavioural intention in online shopping whereas facilitating conditions had no effect on behavioural intention in online shopping.

Key words: Online Shopping, UTAUT, Performance Expectancy, Social Influence, Effort Expectancy, Facilitating Conditions, Behavioural Intention.


 
ARTICLE TOOLS
Abstract
PDF Fulltext
How to cite this articleHow to cite this article
Citation Tools
Related Records
 Articles by Kavitha Rajayogan
Articles by S. Muthumani
on Google
on Google Scholar


How to Cite this Article
Pubmed Style

Kavitha Rajayogan, S. Muthumani. IMPACT ON BEHAVIOURAL INTENTION IN E-SHOPPING: A STUDY WITH TAMILNADU CONSUMERS. JCR. 2020; 7(4): 834-836. doi:10.31838/jcr.07.04.155


Web Style

Kavitha Rajayogan, S. Muthumani. IMPACT ON BEHAVIOURAL INTENTION IN E-SHOPPING: A STUDY WITH TAMILNADU CONSUMERS. http://www.jcreview.com/?mno=96127 [Access: June 01, 2021]. doi:10.31838/jcr.07.04.155


AMA (American Medical Association) Style

Kavitha Rajayogan, S. Muthumani. IMPACT ON BEHAVIOURAL INTENTION IN E-SHOPPING: A STUDY WITH TAMILNADU CONSUMERS. JCR. 2020; 7(4): 834-836. doi:10.31838/jcr.07.04.155



Vancouver/ICMJE Style

Kavitha Rajayogan, S. Muthumani. IMPACT ON BEHAVIOURAL INTENTION IN E-SHOPPING: A STUDY WITH TAMILNADU CONSUMERS. JCR. (2020), [cited June 01, 2021]; 7(4): 834-836. doi:10.31838/jcr.07.04.155



Harvard Style

Kavitha Rajayogan, S. Muthumani (2020) IMPACT ON BEHAVIOURAL INTENTION IN E-SHOPPING: A STUDY WITH TAMILNADU CONSUMERS. JCR, 7 (4), 834-836. doi:10.31838/jcr.07.04.155



Turabian Style

Kavitha Rajayogan, S. Muthumani. 2020. IMPACT ON BEHAVIOURAL INTENTION IN E-SHOPPING: A STUDY WITH TAMILNADU CONSUMERS. Journal of Critical Reviews, 7 (4), 834-836. doi:10.31838/jcr.07.04.155



Chicago Style

Kavitha Rajayogan, S. Muthumani. "IMPACT ON BEHAVIOURAL INTENTION IN E-SHOPPING: A STUDY WITH TAMILNADU CONSUMERS." Journal of Critical Reviews 7 (2020), 834-836. doi:10.31838/jcr.07.04.155



MLA (The Modern Language Association) Style

Kavitha Rajayogan, S. Muthumani. "IMPACT ON BEHAVIOURAL INTENTION IN E-SHOPPING: A STUDY WITH TAMILNADU CONSUMERS." Journal of Critical Reviews 7.4 (2020), 834-836. Print. doi:10.31838/jcr.07.04.155



APA (American Psychological Association) Style

Kavitha Rajayogan, S. Muthumani (2020) IMPACT ON BEHAVIOURAL INTENTION IN E-SHOPPING: A STUDY WITH TAMILNADU CONSUMERS. Journal of Critical Reviews, 7 (4), 834-836. doi:10.31838/jcr.07.04.155