ISSN 2394-5125
 

Review Article 


EFFECTS OF SALES PROMOTION CAMPAIGN ADOPTED BY RETAILERS IN INDIA

Hemant Katole.

Abstract
Increasing business prospect in retail has offered a chance to the retailers to build up their business and enlarge customerís foundation through promotional tactics. Retailers are paying attention their efforts to enhance the loyalty and footfalls of customers in the outlet (Moore M., Kennedy K. M. and Fairhurst A 2003). The aim of this paper is to study the effects of sales promotional tools and understand the satisfaction level of customers for execution of sales promotion campaign. Author observed that sales promotion strategies are prime factor not only to improve the sales of a store but also enhance the loyalty of customer towards store. According to study, the most important sales promotion strategies adopted by customers are price and product discount followed by loyalty program, sweepstakes and premiums. While least important sales promotion strategies are posters and leaflets, point of purchase material and digital signage. It was also observed that satisfaction level of customer on sales promotion campaigns depends on creative skills involved in designing the campaigns and the type of its schemes.

Key words: Retailing, sales promotion, consumer behavior.


 
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Pubmed Style

Hemant Katole. EFFECTS OF SALES PROMOTION CAMPAIGN ADOPTED BY RETAILERS IN INDIA. JCR. 2020; 7(2): 583-586. doi:10.31838/jcr.07.02.107


Web Style

Hemant Katole. EFFECTS OF SALES PROMOTION CAMPAIGN ADOPTED BY RETAILERS IN INDIA. http://www.jcreview.com/?mno=89193 [Access: June 01, 2021]. doi:10.31838/jcr.07.02.107


AMA (American Medical Association) Style

Hemant Katole. EFFECTS OF SALES PROMOTION CAMPAIGN ADOPTED BY RETAILERS IN INDIA. JCR. 2020; 7(2): 583-586. doi:10.31838/jcr.07.02.107



Vancouver/ICMJE Style

Hemant Katole. EFFECTS OF SALES PROMOTION CAMPAIGN ADOPTED BY RETAILERS IN INDIA. JCR. (2020), [cited June 01, 2021]; 7(2): 583-586. doi:10.31838/jcr.07.02.107



Harvard Style

Hemant Katole (2020) EFFECTS OF SALES PROMOTION CAMPAIGN ADOPTED BY RETAILERS IN INDIA. JCR, 7 (2), 583-586. doi:10.31838/jcr.07.02.107



Turabian Style

Hemant Katole. 2020. EFFECTS OF SALES PROMOTION CAMPAIGN ADOPTED BY RETAILERS IN INDIA. Journal of Critical Reviews, 7 (2), 583-586. doi:10.31838/jcr.07.02.107



Chicago Style

Hemant Katole. "EFFECTS OF SALES PROMOTION CAMPAIGN ADOPTED BY RETAILERS IN INDIA." Journal of Critical Reviews 7 (2020), 583-586. doi:10.31838/jcr.07.02.107



MLA (The Modern Language Association) Style

Hemant Katole. "EFFECTS OF SALES PROMOTION CAMPAIGN ADOPTED BY RETAILERS IN INDIA." Journal of Critical Reviews 7.2 (2020), 583-586. Print. doi:10.31838/jcr.07.02.107



APA (American Psychological Association) Style

Hemant Katole (2020) EFFECTS OF SALES PROMOTION CAMPAIGN ADOPTED BY RETAILERS IN INDIA. Journal of Critical Reviews, 7 (2), 583-586. doi:10.31838/jcr.07.02.107