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ISSN 2394-5125
 

Research Article 


EXAMINING CONSUMER ATTITUDES AND INTENTIONS TOWARDS THE ADOPTION OF SELFSERVICE FUEL STATIONS IN JOHANNESBURG, SOUTH AFRICA

Nontsikelelo Ndlazi, Teboho Zwane, Freddy Mgiba, Tinashe Chuchu.

Abstract
The 21st century has brought about transformational and a rapid change in technological,
political, and economic sectors in an effort to provide an improved customer service, self -
service technologies (SST) were introduced in fuel stations globally. SST have redefined the
nature of services and how service value is created. Self-service fuel stations (SSFS) first
became popular in America around the 1930ís. Developing countries such as South Africa
have not implemented SST in fuel stations, embracing this service has been a challenge in the
past. This study aimed to better understand consumer attitudes and intentions towards the
adoption of self-service fuel stations in Johannesburg, South Africa. The study was
quantitative in nature and adopted an online survey which was administered to 300 willing
participants. The overall results show that motorists have a favourable attitude towards the
adoption and implementation of SSFS in Johannesburg, South Africa. Motorists believe if
they can observe a present relative advantage of the SSTin fuel stations and in-turn perceive
the technology as useful to them, then they are willing and intend to adopt SSFS. This study
was an attempt to explore perspectives of Johannesburg motoristsí attitudes and intentions
towards the adoption of SSFS in the best way possible. A critical element of the research was
provided to the fuel station owners and stakeholders to be able to come up with a structure
that is solid and recognizable to bring forth the idea. As the current situation or status
regarding SSFS is prohibited and no consumers are allowed to dispense fuel or diesel at the
fuel station without the help of the petrol attendant. This research may enlighten by
substantiating that the introduction of SSFS possibly will be achievable in Johannesburg
grounded on the positive insights of motorists

Key words: Self-service, fuel stations, consumers, attitudes, adoption


 
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How to Cite this Article
Pubmed Style

Nontsikelelo Ndlazi, Teboho Zwane, Freddy Mgiba, Tinashe Chuchu. EXAMINING CONSUMER ATTITUDES AND INTENTIONS TOWARDS THE ADOPTION OF SELFSERVICE FUEL STATIONS IN JOHANNESBURG, SOUTH AFRICA. JCR. 2021; 8(2): 1587-1599. doi:10.31838/jcr.08.02.159


Web Style

Nontsikelelo Ndlazi, Teboho Zwane, Freddy Mgiba, Tinashe Chuchu. EXAMINING CONSUMER ATTITUDES AND INTENTIONS TOWARDS THE ADOPTION OF SELFSERVICE FUEL STATIONS IN JOHANNESBURG, SOUTH AFRICA. http://www.jcreview.com/?mno=88913 [Access: June 18, 2021]. doi:10.31838/jcr.08.02.159


AMA (American Medical Association) Style

Nontsikelelo Ndlazi, Teboho Zwane, Freddy Mgiba, Tinashe Chuchu. EXAMINING CONSUMER ATTITUDES AND INTENTIONS TOWARDS THE ADOPTION OF SELFSERVICE FUEL STATIONS IN JOHANNESBURG, SOUTH AFRICA. JCR. 2021; 8(2): 1587-1599. doi:10.31838/jcr.08.02.159



Vancouver/ICMJE Style

Nontsikelelo Ndlazi, Teboho Zwane, Freddy Mgiba, Tinashe Chuchu. EXAMINING CONSUMER ATTITUDES AND INTENTIONS TOWARDS THE ADOPTION OF SELFSERVICE FUEL STATIONS IN JOHANNESBURG, SOUTH AFRICA. JCR. (2021), [cited June 18, 2021]; 8(2): 1587-1599. doi:10.31838/jcr.08.02.159



Harvard Style

Nontsikelelo Ndlazi, Teboho Zwane, Freddy Mgiba, Tinashe Chuchu (2021) EXAMINING CONSUMER ATTITUDES AND INTENTIONS TOWARDS THE ADOPTION OF SELFSERVICE FUEL STATIONS IN JOHANNESBURG, SOUTH AFRICA. JCR, 8 (2), 1587-1599. doi:10.31838/jcr.08.02.159



Turabian Style

Nontsikelelo Ndlazi, Teboho Zwane, Freddy Mgiba, Tinashe Chuchu. 2021. EXAMINING CONSUMER ATTITUDES AND INTENTIONS TOWARDS THE ADOPTION OF SELFSERVICE FUEL STATIONS IN JOHANNESBURG, SOUTH AFRICA. Journal of Critical Reviews, 8 (2), 1587-1599. doi:10.31838/jcr.08.02.159



Chicago Style

Nontsikelelo Ndlazi, Teboho Zwane, Freddy Mgiba, Tinashe Chuchu. "EXAMINING CONSUMER ATTITUDES AND INTENTIONS TOWARDS THE ADOPTION OF SELFSERVICE FUEL STATIONS IN JOHANNESBURG, SOUTH AFRICA." Journal of Critical Reviews 8 (2021), 1587-1599. doi:10.31838/jcr.08.02.159



MLA (The Modern Language Association) Style

Nontsikelelo Ndlazi, Teboho Zwane, Freddy Mgiba, Tinashe Chuchu. "EXAMINING CONSUMER ATTITUDES AND INTENTIONS TOWARDS THE ADOPTION OF SELFSERVICE FUEL STATIONS IN JOHANNESBURG, SOUTH AFRICA." Journal of Critical Reviews 8.2 (2021), 1587-1599. Print. doi:10.31838/jcr.08.02.159



APA (American Psychological Association) Style

Nontsikelelo Ndlazi, Teboho Zwane, Freddy Mgiba, Tinashe Chuchu (2021) EXAMINING CONSUMER ATTITUDES AND INTENTIONS TOWARDS THE ADOPTION OF SELFSERVICE FUEL STATIONS IN JOHANNESBURG, SOUTH AFRICA. Journal of Critical Reviews, 8 (2), 1587-1599. doi:10.31838/jcr.08.02.159