ISSN 2394-5125
 

Review Article 


AN EXPLORATORY RESEARCH IN PRODUCT INNOVATION IN AUTOMOBILE SECTOR

Aarushi, Naveen Nandal, Parul Agrawal.

Abstract
The purpose of this research is to analyze the determinants of product innovation. This study focused on the statistical technique using the factor analysis on constructing the new factors that lead to product innovation in Automobile Sector. The researcher used quota sampling dividing into the Delhi/ NCR amongst four automobile companies i.e. the four of them are market leaders as per their market share and in each of these areas purposive sampling is used for the purpose of survey. It is a sampling techniques in which the sample is obtained by selecting convenient population units. For the purpose of the study, primary data was collected with the help of a well-drafted Questionnaire given to Top and middle executives in the automobile organizations (N=423). Cronbach Alpha was used to evaluate the internal consistency of the scale items. The methodologies used were descriptive statistics, factor analysis and non-parametric technique using the Kruskal-Wallis test. The results showed seven new factors were successfully constructed using factor analysis and assigned as the factors affecting the learning styles; which are 1) Intelligence Generation, 2) Intelligence Dissemination 3) Quality 4) Flexibility, 5) Dependability/ Delivery,6) Marketing support of the product 7) Technology Selection

Key words: Factor analysis, Automobile sector, Innovation


 
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Pubmed Style

Aarushi, Naveen Nandal, Parul Agrawal. AN EXPLORATORY RESEARCH IN PRODUCT INNOVATION IN AUTOMOBILE SECTOR. JCR. 2020; 7(2): 522-529. doi:10.31838/jcr.07.02.98


Web Style

Aarushi, Naveen Nandal, Parul Agrawal. AN EXPLORATORY RESEARCH IN PRODUCT INNOVATION IN AUTOMOBILE SECTOR. http://www.jcreview.com/?mno=88768 [Access: April 17, 2021]. doi:10.31838/jcr.07.02.98


AMA (American Medical Association) Style

Aarushi, Naveen Nandal, Parul Agrawal. AN EXPLORATORY RESEARCH IN PRODUCT INNOVATION IN AUTOMOBILE SECTOR. JCR. 2020; 7(2): 522-529. doi:10.31838/jcr.07.02.98



Vancouver/ICMJE Style

Aarushi, Naveen Nandal, Parul Agrawal. AN EXPLORATORY RESEARCH IN PRODUCT INNOVATION IN AUTOMOBILE SECTOR. JCR. (2020), [cited April 17, 2021]; 7(2): 522-529. doi:10.31838/jcr.07.02.98



Harvard Style

Aarushi, Naveen Nandal, Parul Agrawal (2020) AN EXPLORATORY RESEARCH IN PRODUCT INNOVATION IN AUTOMOBILE SECTOR. JCR, 7 (2), 522-529. doi:10.31838/jcr.07.02.98



Turabian Style

Aarushi, Naveen Nandal, Parul Agrawal. 2020. AN EXPLORATORY RESEARCH IN PRODUCT INNOVATION IN AUTOMOBILE SECTOR. Journal of Critical Reviews, 7 (2), 522-529. doi:10.31838/jcr.07.02.98



Chicago Style

Aarushi, Naveen Nandal, Parul Agrawal. "AN EXPLORATORY RESEARCH IN PRODUCT INNOVATION IN AUTOMOBILE SECTOR." Journal of Critical Reviews 7 (2020), 522-529. doi:10.31838/jcr.07.02.98



MLA (The Modern Language Association) Style

Aarushi, Naveen Nandal, Parul Agrawal. "AN EXPLORATORY RESEARCH IN PRODUCT INNOVATION IN AUTOMOBILE SECTOR." Journal of Critical Reviews 7.2 (2020), 522-529. Print. doi:10.31838/jcr.07.02.98



APA (American Psychological Association) Style

Aarushi, Naveen Nandal, Parul Agrawal (2020) AN EXPLORATORY RESEARCH IN PRODUCT INNOVATION IN AUTOMOBILE SECTOR. Journal of Critical Reviews, 7 (2), 522-529. doi:10.31838/jcr.07.02.98