ISSN 2394-5125
 

Review Article 


MARKETING OF AGRICULTURAL PRODUCE: AN ATTITUDINAL ANALYSIS OF FARMERS

Vikram Sandhu,Hansdeep kaur.

Abstract
Agriculture is a primary activity in India. Majority of the population in India still lives in rural areas and agriculture and its allied activities are the main source of income. However, despite of the various efforts of the government, there still lies a discrepancy between the investment made by a farmer and return received upon the investment made. Thus this study tries to explore the effect of the various factors affecting farmersí attitude towards the marketing of agriculture produce. Data has been collected from 505 respondents using a convenience sampling technique. Exploratory factor analysis and confirmatory factor analysis have been used to explore the factors. The results of regression analysis revealed that four dimensions namely lack of infrastructure, cost, lack of transportation, and unfair practices have a positive impact on farmersí attitude towards agricultural marketing produce.

Key words: agricultural produce, lack of infrastructure, cost, lack of transportation, multiple regression analysis


 
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Pubmed Style

Vikram Sandhu ,Hansdeep kaur. MARKETING OF AGRICULTURAL PRODUCE: AN ATTITUDINAL ANALYSIS OF FARMERS. JCR. 2020; 7(2): 497-503. doi:10.31838/jcr.07.02.94


Web Style

Vikram Sandhu ,Hansdeep kaur. MARKETING OF AGRICULTURAL PRODUCE: AN ATTITUDINAL ANALYSIS OF FARMERS. http://www.jcreview.com/?mno=88764 [Access: May 30, 2021]. doi:10.31838/jcr.07.02.94


AMA (American Medical Association) Style

Vikram Sandhu ,Hansdeep kaur. MARKETING OF AGRICULTURAL PRODUCE: AN ATTITUDINAL ANALYSIS OF FARMERS. JCR. 2020; 7(2): 497-503. doi:10.31838/jcr.07.02.94



Vancouver/ICMJE Style

Vikram Sandhu ,Hansdeep kaur. MARKETING OF AGRICULTURAL PRODUCE: AN ATTITUDINAL ANALYSIS OF FARMERS. JCR. (2020), [cited May 30, 2021]; 7(2): 497-503. doi:10.31838/jcr.07.02.94



Harvard Style

Vikram Sandhu ,Hansdeep kaur (2020) MARKETING OF AGRICULTURAL PRODUCE: AN ATTITUDINAL ANALYSIS OF FARMERS. JCR, 7 (2), 497-503. doi:10.31838/jcr.07.02.94



Turabian Style

Vikram Sandhu ,Hansdeep kaur. 2020. MARKETING OF AGRICULTURAL PRODUCE: AN ATTITUDINAL ANALYSIS OF FARMERS. Journal of Critical Reviews, 7 (2), 497-503. doi:10.31838/jcr.07.02.94



Chicago Style

Vikram Sandhu ,Hansdeep kaur. "MARKETING OF AGRICULTURAL PRODUCE: AN ATTITUDINAL ANALYSIS OF FARMERS." Journal of Critical Reviews 7 (2020), 497-503. doi:10.31838/jcr.07.02.94



MLA (The Modern Language Association) Style

Vikram Sandhu ,Hansdeep kaur. "MARKETING OF AGRICULTURAL PRODUCE: AN ATTITUDINAL ANALYSIS OF FARMERS." Journal of Critical Reviews 7.2 (2020), 497-503. Print. doi:10.31838/jcr.07.02.94



APA (American Psychological Association) Style

Vikram Sandhu ,Hansdeep kaur (2020) MARKETING OF AGRICULTURAL PRODUCE: AN ATTITUDINAL ANALYSIS OF FARMERS. Journal of Critical Reviews, 7 (2), 497-503. doi:10.31838/jcr.07.02.94