ISSN 2394-5125
 

Research Article 


THE EFFECT OF SOCIO ECONOMIC FACTORS ON CONSUMERS ONLINE BUYING BEHAVIOR: A STUDY WITH REFERENCE TO GARHWAL DIVISION OF UTTARAKHAND

Gunjan Awal, RupaKhanna, Jyotsana Ghildiyal.

Abstract
There has been a tremendous growth of online shopping in India. As per a Google India report
titled “Year in Search” there will be more than 650 million Indians on the web. Along these lines, Owing to
this enormous development, the given examination centers around exploring the impact of certain segment
factors on utilizing internet based shopping in chosen locale of Garhwal division of Uttarakhand. The
information for this investigation was accumulated utilizing direct overview with the assistance of an
organized poll. The respondents having earlier web based shopping experience were chosen from various
locale of Garhwal Division of Uttarakhand. A 650 example outline was picked for interest, yet just 600
respondents restored the filled poll inside multi month of discharging. The information was broken down
utilizing SPSS. The measurable systems of examination that were utilized for the given investigation
incorporateChi-Square Test to examine the impact of socioeconomics on internet purchasing conduct As far
as demographics are concerned there exists a significant impact of gender, marital stus,educational
qualification and various other demographic factors on online buying behavior. Thus, the aftereffects of this
examination give an important reference to the e-advertisers to comprehend the elements impacting shopper
online buychoice.

Key words: Online buying behavior, Demographic Factors, GarhwalDivision, Uttarakhand,Chi-square,Online Shopping


 
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Pubmed Style

Gunjan Awal, RupaKhanna, Jyotsana Ghildiyal. THE EFFECT OF SOCIO ECONOMIC FACTORS ON CONSUMERS ONLINE BUYING BEHAVIOR: A STUDY WITH REFERENCE TO GARHWAL DIVISION OF UTTARAKHAND. JCR. 2019; 6(5): 416-425. doi:10.31838/jcr.06.05.70


Web Style

Gunjan Awal, RupaKhanna, Jyotsana Ghildiyal. THE EFFECT OF SOCIO ECONOMIC FACTORS ON CONSUMERS ONLINE BUYING BEHAVIOR: A STUDY WITH REFERENCE TO GARHWAL DIVISION OF UTTARAKHAND. http://www.jcreview.com/?mno=65551 [Access: August 17, 2021]. doi:10.31838/jcr.06.05.70


AMA (American Medical Association) Style

Gunjan Awal, RupaKhanna, Jyotsana Ghildiyal. THE EFFECT OF SOCIO ECONOMIC FACTORS ON CONSUMERS ONLINE BUYING BEHAVIOR: A STUDY WITH REFERENCE TO GARHWAL DIVISION OF UTTARAKHAND. JCR. 2019; 6(5): 416-425. doi:10.31838/jcr.06.05.70



Vancouver/ICMJE Style

Gunjan Awal, RupaKhanna, Jyotsana Ghildiyal. THE EFFECT OF SOCIO ECONOMIC FACTORS ON CONSUMERS ONLINE BUYING BEHAVIOR: A STUDY WITH REFERENCE TO GARHWAL DIVISION OF UTTARAKHAND. JCR. (2019), [cited August 17, 2021]; 6(5): 416-425. doi:10.31838/jcr.06.05.70



Harvard Style

Gunjan Awal, RupaKhanna, Jyotsana Ghildiyal (2019) THE EFFECT OF SOCIO ECONOMIC FACTORS ON CONSUMERS ONLINE BUYING BEHAVIOR: A STUDY WITH REFERENCE TO GARHWAL DIVISION OF UTTARAKHAND. JCR, 6 (5), 416-425. doi:10.31838/jcr.06.05.70



Turabian Style

Gunjan Awal, RupaKhanna, Jyotsana Ghildiyal. 2019. THE EFFECT OF SOCIO ECONOMIC FACTORS ON CONSUMERS ONLINE BUYING BEHAVIOR: A STUDY WITH REFERENCE TO GARHWAL DIVISION OF UTTARAKHAND. Journal of Critical Reviews, 6 (5), 416-425. doi:10.31838/jcr.06.05.70



Chicago Style

Gunjan Awal, RupaKhanna, Jyotsana Ghildiyal. "THE EFFECT OF SOCIO ECONOMIC FACTORS ON CONSUMERS ONLINE BUYING BEHAVIOR: A STUDY WITH REFERENCE TO GARHWAL DIVISION OF UTTARAKHAND." Journal of Critical Reviews 6 (2019), 416-425. doi:10.31838/jcr.06.05.70



MLA (The Modern Language Association) Style

Gunjan Awal, RupaKhanna, Jyotsana Ghildiyal. "THE EFFECT OF SOCIO ECONOMIC FACTORS ON CONSUMERS ONLINE BUYING BEHAVIOR: A STUDY WITH REFERENCE TO GARHWAL DIVISION OF UTTARAKHAND." Journal of Critical Reviews 6.5 (2019), 416-425. Print. doi:10.31838/jcr.06.05.70



APA (American Psychological Association) Style

Gunjan Awal, RupaKhanna, Jyotsana Ghildiyal (2019) THE EFFECT OF SOCIO ECONOMIC FACTORS ON CONSUMERS ONLINE BUYING BEHAVIOR: A STUDY WITH REFERENCE TO GARHWAL DIVISION OF UTTARAKHAND. Journal of Critical Reviews, 6 (5), 416-425. doi:10.31838/jcr.06.05.70