ISSN 2394-5125
 

Research Article 


Factors Impacting Consumers’ Attitude toward TV Commercials of Beauty Products and Services

Nguyen Hoang Tien, Dinh Ba Hung Anh, Nguyen Vo Hung.

Abstract
The research in this paper identifies factors and explains how they impact
consumers’ attitude toward beauty products and services (BPS) commercials by intervewing
280 consumers. Both qualitative and quantitive methods were applied. Regarding quantitative
methods, the Cronbach’s Alpha analysis, EFA analysis and multiple regression analysis were
used within the SPSS package. The result shows that factors impacting buyer’s behavior
related to BPS’ commercials are in increasing order as following: Entertaiment, Information,
Celebrity, Convenience, and Credibility. The research also suggests several solutions to
enhance capability of serving consumers.

Key words: commercials, consumers, beauty products and services


 
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How to Cite this Article
Pubmed Style

Nguyen Hoang Tien, Dinh Ba Hung Anh, Nguyen Vo Hung. Factors Impacting Consumers’ Attitude toward TV Commercials of Beauty Products and Services. JCR. 2021; 8(1): 1118-1128. doi:10.31838/jcr.08.01.121


Web Style

Nguyen Hoang Tien, Dinh Ba Hung Anh, Nguyen Vo Hung. Factors Impacting Consumers’ Attitude toward TV Commercials of Beauty Products and Services. http://www.jcreview.com/?mno=65023 [Access: June 01, 2021]. doi:10.31838/jcr.08.01.121


AMA (American Medical Association) Style

Nguyen Hoang Tien, Dinh Ba Hung Anh, Nguyen Vo Hung. Factors Impacting Consumers’ Attitude toward TV Commercials of Beauty Products and Services. JCR. 2021; 8(1): 1118-1128. doi:10.31838/jcr.08.01.121



Vancouver/ICMJE Style

Nguyen Hoang Tien, Dinh Ba Hung Anh, Nguyen Vo Hung. Factors Impacting Consumers’ Attitude toward TV Commercials of Beauty Products and Services. JCR. (2021), [cited June 01, 2021]; 8(1): 1118-1128. doi:10.31838/jcr.08.01.121



Harvard Style

Nguyen Hoang Tien, Dinh Ba Hung Anh, Nguyen Vo Hung (2021) Factors Impacting Consumers’ Attitude toward TV Commercials of Beauty Products and Services. JCR, 8 (1), 1118-1128. doi:10.31838/jcr.08.01.121



Turabian Style

Nguyen Hoang Tien, Dinh Ba Hung Anh, Nguyen Vo Hung. 2021. Factors Impacting Consumers’ Attitude toward TV Commercials of Beauty Products and Services. Journal of Critical Reviews, 8 (1), 1118-1128. doi:10.31838/jcr.08.01.121



Chicago Style

Nguyen Hoang Tien, Dinh Ba Hung Anh, Nguyen Vo Hung. "Factors Impacting Consumers’ Attitude toward TV Commercials of Beauty Products and Services." Journal of Critical Reviews 8 (2021), 1118-1128. doi:10.31838/jcr.08.01.121



MLA (The Modern Language Association) Style

Nguyen Hoang Tien, Dinh Ba Hung Anh, Nguyen Vo Hung. "Factors Impacting Consumers’ Attitude toward TV Commercials of Beauty Products and Services." Journal of Critical Reviews 8.1 (2021), 1118-1128. Print. doi:10.31838/jcr.08.01.121



APA (American Psychological Association) Style

Nguyen Hoang Tien, Dinh Ba Hung Anh, Nguyen Vo Hung (2021) Factors Impacting Consumers’ Attitude toward TV Commercials of Beauty Products and Services. Journal of Critical Reviews, 8 (1), 1118-1128. doi:10.31838/jcr.08.01.121