ISSN 2394-5125
 

Research Article 


CONSUMPTION PATTERN AND PURCHASE INTENTION OF CONSUMERS REGARDING ORGANIC FOOD PRODUCTS : AN EMPIRICAL STUDY IN DELHI NCR

Dr. Praveen Kumar, Mr. Sunil Sharma, Mr. Naveen Garg.

Abstract
The objectives of this study were to examine the organic food consumption pattern and purchase
intention of consumers towards organic food. Respondents were selected by using stratified convenience
sampling method. The data was collected from Delhi (National capital Region). Out of 500 respondents
personally interviewed, 442 questionnaires were completed and suitable for further analysis. Frequency
distribution, percentage and cross tabulation were used as statistical tool to analyze data with the help of SPSS.
The finding of the study reveled that the consumption of organic products has increased tremendously during
last five years. Herbs, spices, pulses, vegetable, fruits and cereals were consumed frequently by the respondents.
Specialized organic stores considered as most preferred place to buy organic food followed by karyana store,
supermarket, and vegetable market. Majority of respondents come to know about organic food through Wordof-mouth communication followed by specialised organic food store, foreign visits. Internet, newspaper and
magazine are major source of information for nutritional and safety updates. Organic India was the most
preferred organic brand followed by 24 letter manta, Morarka and Sanjeevani. The study suggested that for
improving awareness regarding organic food, the marketers and producers should conduct health campaigns,
public lectures, and use print media and internet as effective tool to enhance the awareness about organic food
among common people.

Key words: organic food, Consumption pattern


 
ARTICLE TOOLS
Abstract
PDF Fulltext
How to cite this articleHow to cite this article
Citation Tools
Related Records
 Articles by Dr. Praveen Kumar
Articles by Mr. Sunil Sharma
Articles by Mr. Naveen Garg
on Google
on Google Scholar


How to Cite this Article
Pubmed Style

Dr. Praveen Kumar, Mr. Sunil Sharma, Mr. Naveen Garg. CONSUMPTION PATTERN AND PURCHASE INTENTION OF CONSUMERS REGARDING ORGANIC FOOD PRODUCTS : AN EMPIRICAL STUDY IN DELHI NCR. JCR. 2020; 7(16): 1751-1762. doi:10.31838/jcr.07.16.221


Web Style

Dr. Praveen Kumar, Mr. Sunil Sharma, Mr. Naveen Garg. CONSUMPTION PATTERN AND PURCHASE INTENTION OF CONSUMERS REGARDING ORGANIC FOOD PRODUCTS : AN EMPIRICAL STUDY IN DELHI NCR. http://www.jcreview.com/?mno=5321 [Access: June 03, 2021]. doi:10.31838/jcr.07.16.221


AMA (American Medical Association) Style

Dr. Praveen Kumar, Mr. Sunil Sharma, Mr. Naveen Garg. CONSUMPTION PATTERN AND PURCHASE INTENTION OF CONSUMERS REGARDING ORGANIC FOOD PRODUCTS : AN EMPIRICAL STUDY IN DELHI NCR. JCR. 2020; 7(16): 1751-1762. doi:10.31838/jcr.07.16.221



Vancouver/ICMJE Style

Dr. Praveen Kumar, Mr. Sunil Sharma, Mr. Naveen Garg. CONSUMPTION PATTERN AND PURCHASE INTENTION OF CONSUMERS REGARDING ORGANIC FOOD PRODUCTS : AN EMPIRICAL STUDY IN DELHI NCR. JCR. (2020), [cited June 03, 2021]; 7(16): 1751-1762. doi:10.31838/jcr.07.16.221



Harvard Style

Dr. Praveen Kumar, Mr. Sunil Sharma, Mr. Naveen Garg (2020) CONSUMPTION PATTERN AND PURCHASE INTENTION OF CONSUMERS REGARDING ORGANIC FOOD PRODUCTS : AN EMPIRICAL STUDY IN DELHI NCR. JCR, 7 (16), 1751-1762. doi:10.31838/jcr.07.16.221



Turabian Style

Dr. Praveen Kumar, Mr. Sunil Sharma, Mr. Naveen Garg. 2020. CONSUMPTION PATTERN AND PURCHASE INTENTION OF CONSUMERS REGARDING ORGANIC FOOD PRODUCTS : AN EMPIRICAL STUDY IN DELHI NCR. Journal of Critical Reviews, 7 (16), 1751-1762. doi:10.31838/jcr.07.16.221



Chicago Style

Dr. Praveen Kumar, Mr. Sunil Sharma, Mr. Naveen Garg. "CONSUMPTION PATTERN AND PURCHASE INTENTION OF CONSUMERS REGARDING ORGANIC FOOD PRODUCTS : AN EMPIRICAL STUDY IN DELHI NCR." Journal of Critical Reviews 7 (2020), 1751-1762. doi:10.31838/jcr.07.16.221



MLA (The Modern Language Association) Style

Dr. Praveen Kumar, Mr. Sunil Sharma, Mr. Naveen Garg. "CONSUMPTION PATTERN AND PURCHASE INTENTION OF CONSUMERS REGARDING ORGANIC FOOD PRODUCTS : AN EMPIRICAL STUDY IN DELHI NCR." Journal of Critical Reviews 7.16 (2020), 1751-1762. Print. doi:10.31838/jcr.07.16.221



APA (American Psychological Association) Style

Dr. Praveen Kumar, Mr. Sunil Sharma, Mr. Naveen Garg (2020) CONSUMPTION PATTERN AND PURCHASE INTENTION OF CONSUMERS REGARDING ORGANIC FOOD PRODUCTS : AN EMPIRICAL STUDY IN DELHI NCR. Journal of Critical Reviews, 7 (16), 1751-1762. doi:10.31838/jcr.07.16.221