ISSN 2394-5125
 

Research Article 


IMPACT OF OFFENSIVE ADVERTISEMENTS ON BUYING INTENTION OF CUSTOMERS

Dr. Jagdish Kumar Sehgal.

Abstract
An advertisement is a specific communication task to reach a specific target audience during a
specific time. Advertisements are classified by primary purpose which depends upon the current stage of our
product in the product life cycle. When the norms for social and personal ethics are violated, public at large feels
offended and objects to the contents making it as an offensive advertisement. But the unethical use of offensive
advertisements is calling some of the customers to change their buying decisions. It has been found that many of
the companies have experienced a steep downfall in their sales and revenues after promotion using offensive
advertisements. Globally, many of the firms have experienced a permanent failure of their brands and they
couldn’t revive even after huge investments and strategic planning. The present study intends to evaluate the
impact of such advertisements on the buying intention of the customers and suggestive measures for the same.

Key words: Advertisements, offensive advertisement, buying intention of the customers


 
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Pubmed Style

Dr. Jagdish Kumar Sehgal. IMPACT OF OFFENSIVE ADVERTISEMENTS ON BUYING INTENTION OF CUSTOMERS. JCR. 2020; 7(16): 1415-1421. doi:10.31838/jcr.07.16.176


Web Style

Dr. Jagdish Kumar Sehgal. IMPACT OF OFFENSIVE ADVERTISEMENTS ON BUYING INTENTION OF CUSTOMERS. http://www.jcreview.com/?mno=5240 [Access: April 14, 2021]. doi:10.31838/jcr.07.16.176


AMA (American Medical Association) Style

Dr. Jagdish Kumar Sehgal. IMPACT OF OFFENSIVE ADVERTISEMENTS ON BUYING INTENTION OF CUSTOMERS. JCR. 2020; 7(16): 1415-1421. doi:10.31838/jcr.07.16.176



Vancouver/ICMJE Style

Dr. Jagdish Kumar Sehgal. IMPACT OF OFFENSIVE ADVERTISEMENTS ON BUYING INTENTION OF CUSTOMERS. JCR. (2020), [cited April 14, 2021]; 7(16): 1415-1421. doi:10.31838/jcr.07.16.176



Harvard Style

Dr. Jagdish Kumar Sehgal (2020) IMPACT OF OFFENSIVE ADVERTISEMENTS ON BUYING INTENTION OF CUSTOMERS. JCR, 7 (16), 1415-1421. doi:10.31838/jcr.07.16.176



Turabian Style

Dr. Jagdish Kumar Sehgal. 2020. IMPACT OF OFFENSIVE ADVERTISEMENTS ON BUYING INTENTION OF CUSTOMERS. Journal of Critical Reviews, 7 (16), 1415-1421. doi:10.31838/jcr.07.16.176



Chicago Style

Dr. Jagdish Kumar Sehgal. "IMPACT OF OFFENSIVE ADVERTISEMENTS ON BUYING INTENTION OF CUSTOMERS." Journal of Critical Reviews 7 (2020), 1415-1421. doi:10.31838/jcr.07.16.176



MLA (The Modern Language Association) Style

Dr. Jagdish Kumar Sehgal. "IMPACT OF OFFENSIVE ADVERTISEMENTS ON BUYING INTENTION OF CUSTOMERS." Journal of Critical Reviews 7.16 (2020), 1415-1421. Print. doi:10.31838/jcr.07.16.176



APA (American Psychological Association) Style

Dr. Jagdish Kumar Sehgal (2020) IMPACT OF OFFENSIVE ADVERTISEMENTS ON BUYING INTENTION OF CUSTOMERS. Journal of Critical Reviews, 7 (16), 1415-1421. doi:10.31838/jcr.07.16.176