ISSN 2394-5125
 

Research Article 


SOCIAL MEDIA AN AXIS TOOL FOR JOB HUNTERS

Immaculate Priya C, Dr.Geeta Kesavaraj.

Abstract
Social Media is a vibrant tool that is popular among all nowadays,irrespective of ages, level of
education, languages, etc. People have become upbeat to discover new roles and challenges in their career, even
for the employers they expect a mixed group of professionals in order to deliver the perfect traditional
products/services in an innovative way to their customers. Hence in this quick stepping phase both employer and
job hunters wanted to do right the first time in the first instance. Hence to meet this demand, Social Media has to
provide a platform for both the groups (Employer and job hunters) to pick up and browse information before
they could make a step in to their career front .The overview of both employer and calibre of Job Candidates is
scanned in the hub of social media. Hence this research study is performed with a purpose to identify the user
level and necessity of social media engagement, variables that triggers the users to utilise social media sites as
their job portal and the benefits achieved by job seekers. Findings suggest that Demographic profile such as
Age, Gender, Education qualification and Occupation has an effect on social media engagement and factors that
would trigger to use social media sites as job portal are flexibility, advertisement and brand recognition and it
appears beneficial to budding job Hunters

Key words: User Engagement, Flexible, Advertisement, perception, Brand recognition


 
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Pubmed Style

Immaculate Priya C, Dr.Geeta Kesavaraj. SOCIAL MEDIA AN AXIS TOOL FOR JOB HUNTERS. JCR. 2021; 8(1): 498-505. doi:10.31838/jcr.08.01.55


Web Style

Immaculate Priya C, Dr.Geeta Kesavaraj. SOCIAL MEDIA AN AXIS TOOL FOR JOB HUNTERS. http://www.jcreview.com/?mno=51971 [Access: May 30, 2021]. doi:10.31838/jcr.08.01.55


AMA (American Medical Association) Style

Immaculate Priya C, Dr.Geeta Kesavaraj. SOCIAL MEDIA AN AXIS TOOL FOR JOB HUNTERS. JCR. 2021; 8(1): 498-505. doi:10.31838/jcr.08.01.55



Vancouver/ICMJE Style

Immaculate Priya C, Dr.Geeta Kesavaraj. SOCIAL MEDIA AN AXIS TOOL FOR JOB HUNTERS. JCR. (2021), [cited May 30, 2021]; 8(1): 498-505. doi:10.31838/jcr.08.01.55



Harvard Style

Immaculate Priya C, Dr.Geeta Kesavaraj (2021) SOCIAL MEDIA AN AXIS TOOL FOR JOB HUNTERS. JCR, 8 (1), 498-505. doi:10.31838/jcr.08.01.55



Turabian Style

Immaculate Priya C, Dr.Geeta Kesavaraj. 2021. SOCIAL MEDIA AN AXIS TOOL FOR JOB HUNTERS. Journal of Critical Reviews, 8 (1), 498-505. doi:10.31838/jcr.08.01.55



Chicago Style

Immaculate Priya C, Dr.Geeta Kesavaraj. "SOCIAL MEDIA AN AXIS TOOL FOR JOB HUNTERS." Journal of Critical Reviews 8 (2021), 498-505. doi:10.31838/jcr.08.01.55



MLA (The Modern Language Association) Style

Immaculate Priya C, Dr.Geeta Kesavaraj. "SOCIAL MEDIA AN AXIS TOOL FOR JOB HUNTERS." Journal of Critical Reviews 8.1 (2021), 498-505. Print. doi:10.31838/jcr.08.01.55



APA (American Psychological Association) Style

Immaculate Priya C, Dr.Geeta Kesavaraj (2021) SOCIAL MEDIA AN AXIS TOOL FOR JOB HUNTERS. Journal of Critical Reviews, 8 (1), 498-505. doi:10.31838/jcr.08.01.55