ISSN 2394-5125
 

Research Article 


STANDARD FINANCE Vs. BEHAVIORAL FINANCE: A COMPARISON

Anuradha Samal, A K Das Mohapatra.

Abstract
Behavioral Finance tries to analyse how the decision making process of investors is influenced by their
cognitive errors or mental mistakes &emotions. Investors mostly behave irrationally, in a biased manner but the
reverse of which is indicated in the quantitative models of traditional finance theories. There exist a
psychological influence on the actions of investors while taking financial decisions & its following effect and
impact on the share markets. The knowledge of these biases facilitates the investors in recognizing their own
mistakes in order to ensure that such mistakes are not committed henceforth but the Standard financial theories
have always been the backbone of traditional finance with the basic assumptions that market is efficient,
people are rational and stock & bond markets are efficient. This paper is an attempt to investigates the major
differences between standard finance theories and behavioral finance theories

Key words: Behavioral Finance, standard finance theories, behavioral finance the


 
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Pubmed Style

Anuradha Samal, A K Das Mohapatra. STANDARD FINANCE Vs. BEHAVIORAL FINANCE: A COMPARISON. JCR. 2020; 7(19): 10143-10150. doi:10.31838/jcr.07.19.1126


Web Style

Anuradha Samal, A K Das Mohapatra. STANDARD FINANCE Vs. BEHAVIORAL FINANCE: A COMPARISON. http://www.jcreview.com/?mno=49745 [Access: August 18, 2021]. doi:10.31838/jcr.07.19.1126


AMA (American Medical Association) Style

Anuradha Samal, A K Das Mohapatra. STANDARD FINANCE Vs. BEHAVIORAL FINANCE: A COMPARISON. JCR. 2020; 7(19): 10143-10150. doi:10.31838/jcr.07.19.1126



Vancouver/ICMJE Style

Anuradha Samal, A K Das Mohapatra. STANDARD FINANCE Vs. BEHAVIORAL FINANCE: A COMPARISON. JCR. (2020), [cited August 18, 2021]; 7(19): 10143-10150. doi:10.31838/jcr.07.19.1126



Harvard Style

Anuradha Samal, A K Das Mohapatra (2020) STANDARD FINANCE Vs. BEHAVIORAL FINANCE: A COMPARISON. JCR, 7 (19), 10143-10150. doi:10.31838/jcr.07.19.1126



Turabian Style

Anuradha Samal, A K Das Mohapatra. 2020. STANDARD FINANCE Vs. BEHAVIORAL FINANCE: A COMPARISON. Journal of Critical Reviews, 7 (19), 10143-10150. doi:10.31838/jcr.07.19.1126



Chicago Style

Anuradha Samal, A K Das Mohapatra. "STANDARD FINANCE Vs. BEHAVIORAL FINANCE: A COMPARISON." Journal of Critical Reviews 7 (2020), 10143-10150. doi:10.31838/jcr.07.19.1126



MLA (The Modern Language Association) Style

Anuradha Samal, A K Das Mohapatra. "STANDARD FINANCE Vs. BEHAVIORAL FINANCE: A COMPARISON." Journal of Critical Reviews 7.19 (2020), 10143-10150. Print. doi:10.31838/jcr.07.19.1126



APA (American Psychological Association) Style

Anuradha Samal, A K Das Mohapatra (2020) STANDARD FINANCE Vs. BEHAVIORAL FINANCE: A COMPARISON. Journal of Critical Reviews, 7 (19), 10143-10150. doi:10.31838/jcr.07.19.1126