ISSN 2394-5125
 

Research Article 


RACISM MITIGATION AMONG MALAYSIANS THROUGH THE APPLICATION OF PUBLIC SERVICE ANNOUNCEMENTS (PSAs)

Zharif Fikri Suandi, Ghazali Daimin, Nur Hisham Ibrahim.

Abstract
Public Service Announcement (PSAs) works as medium of communication to mass ranged of audience. In fact, PSAs have been utilized as a mechanism of informing and educating society on social cases and promotes behavioral changes. Roehm (2018) and Jolani et al.(2017) both indicate PSAs is a tool to educate people with the intention to urge positive action whilst increasing awareness level of the audiences on the highlighted issues. The social issues of racism in Malaysia still occurred even after celebrating itís 62nd independence. As a multiracial and multicultural country, racism is a threat than can gives negative impact to the countryís national security, harmony and racial unity. Hence this study is to explore and discuss on Public Service Announcement (PSAs) and its applications to mitigate racism among Malaysians. The aim of this study is to propose a guideline on designing an impactful PSAs in order to cater social issues such as racism in Malaysia. This research will contribute as an additional knowledge for advertising agencies, designers and academic syllabus.

Key words: Communication, Malaysians, Public Service Announcement, Racism mitigation


 
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How to Cite this Article
Pubmed Style

Zharif Fikri Suandi, Ghazali Daimin, Nur Hisham Ibrahim. RACISM MITIGATION AMONG MALAYSIANS THROUGH THE APPLICATION OF PUBLIC SERVICE ANNOUNCEMENTS (PSAs) . JCR. 2020; 7(17): 1993-1998. doi:10.31838/jcr.07.17.247


Web Style

Zharif Fikri Suandi, Ghazali Daimin, Nur Hisham Ibrahim. RACISM MITIGATION AMONG MALAYSIANS THROUGH THE APPLICATION OF PUBLIC SERVICE ANNOUNCEMENTS (PSAs) . http://www.jcreview.com/?mno=40575 [Access: June 01, 2021]. doi:10.31838/jcr.07.17.247


AMA (American Medical Association) Style

Zharif Fikri Suandi, Ghazali Daimin, Nur Hisham Ibrahim. RACISM MITIGATION AMONG MALAYSIANS THROUGH THE APPLICATION OF PUBLIC SERVICE ANNOUNCEMENTS (PSAs) . JCR. 2020; 7(17): 1993-1998. doi:10.31838/jcr.07.17.247



Vancouver/ICMJE Style

Zharif Fikri Suandi, Ghazali Daimin, Nur Hisham Ibrahim. RACISM MITIGATION AMONG MALAYSIANS THROUGH THE APPLICATION OF PUBLIC SERVICE ANNOUNCEMENTS (PSAs) . JCR. (2020), [cited June 01, 2021]; 7(17): 1993-1998. doi:10.31838/jcr.07.17.247



Harvard Style

Zharif Fikri Suandi, Ghazali Daimin, Nur Hisham Ibrahim (2020) RACISM MITIGATION AMONG MALAYSIANS THROUGH THE APPLICATION OF PUBLIC SERVICE ANNOUNCEMENTS (PSAs) . JCR, 7 (17), 1993-1998. doi:10.31838/jcr.07.17.247



Turabian Style

Zharif Fikri Suandi, Ghazali Daimin, Nur Hisham Ibrahim. 2020. RACISM MITIGATION AMONG MALAYSIANS THROUGH THE APPLICATION OF PUBLIC SERVICE ANNOUNCEMENTS (PSAs) . Journal of Critical Reviews, 7 (17), 1993-1998. doi:10.31838/jcr.07.17.247



Chicago Style

Zharif Fikri Suandi, Ghazali Daimin, Nur Hisham Ibrahim. "RACISM MITIGATION AMONG MALAYSIANS THROUGH THE APPLICATION OF PUBLIC SERVICE ANNOUNCEMENTS (PSAs) ." Journal of Critical Reviews 7 (2020), 1993-1998. doi:10.31838/jcr.07.17.247



MLA (The Modern Language Association) Style

Zharif Fikri Suandi, Ghazali Daimin, Nur Hisham Ibrahim. "RACISM MITIGATION AMONG MALAYSIANS THROUGH THE APPLICATION OF PUBLIC SERVICE ANNOUNCEMENTS (PSAs) ." Journal of Critical Reviews 7.17 (2020), 1993-1998. Print. doi:10.31838/jcr.07.17.247



APA (American Psychological Association) Style

Zharif Fikri Suandi, Ghazali Daimin, Nur Hisham Ibrahim (2020) RACISM MITIGATION AMONG MALAYSIANS THROUGH THE APPLICATION OF PUBLIC SERVICE ANNOUNCEMENTS (PSAs) . Journal of Critical Reviews, 7 (17), 1993-1998. doi:10.31838/jcr.07.17.247