ISSN 2394-5125
 

Research Article 


DIGITAL COPYWRITING AND ONLINE BUSINESS VISIBILITY

Sri Fatiany Abdul Kader Jailani, Syukrina Alini Mat Ali, Erne Suzilla Kassim, Nur Atiqah Rochin Demong, Noor’ain Mohamad Yunus.

Abstract
This study examines small business practices on digital copywriting based on the AIDCA
formula. Copywriting is the most crucial element in online business, and adopting the right approaches and
techniques will be a privilege for penetrating cross-border commerce. However, as technology has allowed ease
of doing business, many people have ventured into online business without solid digital business capability,
including adequate AIDCA competency. Therefore, it is the aim of the study to explore the association between
AIDCA intensification and business visibility. Based on a case study of a community Facebook, access to 65
business pages was granted. The copywriting practices were measured as attention, interest, desire, conviction
and action, while the business visibility was measured as the number of likes, comments and shares. An
inductive approach was used to explore the nature and degree of each post. Results of the in-depth assessment
show there is a lack of AIDCA intensification, which becomes a barrier to small online business visibility. The
findings indicate there is an urgency for small businesses to have adequate knowledge, skills and awareness on
online business for limitless marketing boundaries, by embracing good digital copywriting capability.

Key words: Digital entrepreneurship, copywriting skills, Facebook engagement, business using social media, online business in Malaysia


 
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How to Cite this Article
Pubmed Style

Sri Fatiany Abdul Kader Jailani, Syukrina Alini Mat Ali, Erne Suzilla Kassim, Nur Atiqah Rochin Demong, Noor’ain Mohamad Yunus. DIGITAL COPYWRITING AND ONLINE BUSINESS VISIBILITY. JCR. 2020; 7(16): 557-562. doi:10.31838/jcr.07.16.66


Web Style

Sri Fatiany Abdul Kader Jailani, Syukrina Alini Mat Ali, Erne Suzilla Kassim, Nur Atiqah Rochin Demong, Noor’ain Mohamad Yunus. DIGITAL COPYWRITING AND ONLINE BUSINESS VISIBILITY. http://www.jcreview.com/?mno=3682 [Access: June 02, 2021]. doi:10.31838/jcr.07.16.66


AMA (American Medical Association) Style

Sri Fatiany Abdul Kader Jailani, Syukrina Alini Mat Ali, Erne Suzilla Kassim, Nur Atiqah Rochin Demong, Noor’ain Mohamad Yunus. DIGITAL COPYWRITING AND ONLINE BUSINESS VISIBILITY. JCR. 2020; 7(16): 557-562. doi:10.31838/jcr.07.16.66



Vancouver/ICMJE Style

Sri Fatiany Abdul Kader Jailani, Syukrina Alini Mat Ali, Erne Suzilla Kassim, Nur Atiqah Rochin Demong, Noor’ain Mohamad Yunus. DIGITAL COPYWRITING AND ONLINE BUSINESS VISIBILITY. JCR. (2020), [cited June 02, 2021]; 7(16): 557-562. doi:10.31838/jcr.07.16.66



Harvard Style

Sri Fatiany Abdul Kader Jailani, Syukrina Alini Mat Ali, Erne Suzilla Kassim, Nur Atiqah Rochin Demong, Noor’ain Mohamad Yunus (2020) DIGITAL COPYWRITING AND ONLINE BUSINESS VISIBILITY. JCR, 7 (16), 557-562. doi:10.31838/jcr.07.16.66



Turabian Style

Sri Fatiany Abdul Kader Jailani, Syukrina Alini Mat Ali, Erne Suzilla Kassim, Nur Atiqah Rochin Demong, Noor’ain Mohamad Yunus. 2020. DIGITAL COPYWRITING AND ONLINE BUSINESS VISIBILITY. Journal of Critical Reviews, 7 (16), 557-562. doi:10.31838/jcr.07.16.66



Chicago Style

Sri Fatiany Abdul Kader Jailani, Syukrina Alini Mat Ali, Erne Suzilla Kassim, Nur Atiqah Rochin Demong, Noor’ain Mohamad Yunus. "DIGITAL COPYWRITING AND ONLINE BUSINESS VISIBILITY." Journal of Critical Reviews 7 (2020), 557-562. doi:10.31838/jcr.07.16.66



MLA (The Modern Language Association) Style

Sri Fatiany Abdul Kader Jailani, Syukrina Alini Mat Ali, Erne Suzilla Kassim, Nur Atiqah Rochin Demong, Noor’ain Mohamad Yunus. "DIGITAL COPYWRITING AND ONLINE BUSINESS VISIBILITY." Journal of Critical Reviews 7.16 (2020), 557-562. Print. doi:10.31838/jcr.07.16.66



APA (American Psychological Association) Style

Sri Fatiany Abdul Kader Jailani, Syukrina Alini Mat Ali, Erne Suzilla Kassim, Nur Atiqah Rochin Demong, Noor’ain Mohamad Yunus (2020) DIGITAL COPYWRITING AND ONLINE BUSINESS VISIBILITY. Journal of Critical Reviews, 7 (16), 557-562. doi:10.31838/jcr.07.16.66