ISSN 2394-5125
 

Research Article 


THE DECISION MAKING AND INFORMATION SHARING AMONG WOMAN VOTERS: A COMPARISON BETWEEN GE14 IN N25 (KAJANG) AND BY-ELECTION N24 (SEMENYIH)

Nabila Nazreen Abdul Hamid, Hasmah Zanuddin.

Abstract
Malaysian women, constitutes around 51 per cent of Malaysia’s 14,968,304 registered voters,
and have played a crucial role in the Malaysian political scene, including elections since independence in 1957.
Although political communication has advanced the study of voter decision-making and information sharing of
women voters, the discipline still understands very little about how women go about reaching those decisions.
What strategies do women voters employ to reach their voting decisions? The study examined the decision
making and information sharing pattern among woman voters in during General Election 2014 (GE14) of N25
(Kajang) and By-Election of N24 (Semenyih) about whom to choose as their political representative or “YB”
using social media. Quantitative survey with decision-making and information sharing items were administered
in to women in both constituencies. The research instruments consisted of 51 items and 5 factors namely;
demography, social media usage, decision making, information sharing and behavioural change. The structured
questionnaire was validated by a pilot test, using the Cronbach alpha reliability coefficient was (α = 0.07). The
study found out that the social media is important in transferring information and attributes their audiences to
make the decision. The study also found that GE14 to be a Facebook and WhatsApp election year of 2018 and
2019 following the popular use of the media platform to channel more information to women voters compared
to other social media platforms such as Blog and Instagram

Key words: Decision Making, Information Sharing, Woman Voters, Social Media


 
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How to Cite this Article
Pubmed Style

Nabila Nazreen Abdul Hamid, Hasmah Zanuddin. THE DECISION MAKING AND INFORMATION SHARING AMONG WOMAN VOTERS: A COMPARISON BETWEEN GE14 IN N25 (KAJANG) AND BY-ELECTION N24 (SEMENYIH). JCR. 2020; 7(16): 272-295. doi:10.31838/jcr.07.16.35


Web Style

Nabila Nazreen Abdul Hamid, Hasmah Zanuddin. THE DECISION MAKING AND INFORMATION SHARING AMONG WOMAN VOTERS: A COMPARISON BETWEEN GE14 IN N25 (KAJANG) AND BY-ELECTION N24 (SEMENYIH). http://www.jcreview.com/?mno=3482 [Access: April 18, 2021]. doi:10.31838/jcr.07.16.35


AMA (American Medical Association) Style

Nabila Nazreen Abdul Hamid, Hasmah Zanuddin. THE DECISION MAKING AND INFORMATION SHARING AMONG WOMAN VOTERS: A COMPARISON BETWEEN GE14 IN N25 (KAJANG) AND BY-ELECTION N24 (SEMENYIH). JCR. 2020; 7(16): 272-295. doi:10.31838/jcr.07.16.35



Vancouver/ICMJE Style

Nabila Nazreen Abdul Hamid, Hasmah Zanuddin. THE DECISION MAKING AND INFORMATION SHARING AMONG WOMAN VOTERS: A COMPARISON BETWEEN GE14 IN N25 (KAJANG) AND BY-ELECTION N24 (SEMENYIH). JCR. (2020), [cited April 18, 2021]; 7(16): 272-295. doi:10.31838/jcr.07.16.35



Harvard Style

Nabila Nazreen Abdul Hamid, Hasmah Zanuddin (2020) THE DECISION MAKING AND INFORMATION SHARING AMONG WOMAN VOTERS: A COMPARISON BETWEEN GE14 IN N25 (KAJANG) AND BY-ELECTION N24 (SEMENYIH). JCR, 7 (16), 272-295. doi:10.31838/jcr.07.16.35



Turabian Style

Nabila Nazreen Abdul Hamid, Hasmah Zanuddin. 2020. THE DECISION MAKING AND INFORMATION SHARING AMONG WOMAN VOTERS: A COMPARISON BETWEEN GE14 IN N25 (KAJANG) AND BY-ELECTION N24 (SEMENYIH). Journal of Critical Reviews, 7 (16), 272-295. doi:10.31838/jcr.07.16.35



Chicago Style

Nabila Nazreen Abdul Hamid, Hasmah Zanuddin. "THE DECISION MAKING AND INFORMATION SHARING AMONG WOMAN VOTERS: A COMPARISON BETWEEN GE14 IN N25 (KAJANG) AND BY-ELECTION N24 (SEMENYIH)." Journal of Critical Reviews 7 (2020), 272-295. doi:10.31838/jcr.07.16.35



MLA (The Modern Language Association) Style

Nabila Nazreen Abdul Hamid, Hasmah Zanuddin. "THE DECISION MAKING AND INFORMATION SHARING AMONG WOMAN VOTERS: A COMPARISON BETWEEN GE14 IN N25 (KAJANG) AND BY-ELECTION N24 (SEMENYIH)." Journal of Critical Reviews 7.16 (2020), 272-295. Print. doi:10.31838/jcr.07.16.35



APA (American Psychological Association) Style

Nabila Nazreen Abdul Hamid, Hasmah Zanuddin (2020) THE DECISION MAKING AND INFORMATION SHARING AMONG WOMAN VOTERS: A COMPARISON BETWEEN GE14 IN N25 (KAJANG) AND BY-ELECTION N24 (SEMENYIH). Journal of Critical Reviews, 7 (16), 272-295. doi:10.31838/jcr.07.16.35