ISSN 2394-5125
 

Research Article 


DIGITAL MARKETING --- ITS IMPACT ON CONSUMER BUYING BEHAVIOUR

Sudipta Nayan Bhardwaj, Alimpiya Bordoloi.

Abstract
In this era of digitalisation where everything is just a click away from us, marketing has evolved a lot. With the
increase use in technology, the smart phones basically, the producers of goods can now reach consumers all over
the globe. Thus reaching out to consumers through usage of internet is digital marketing. Digital marketing thus
has an incredible influence on peopleā€Ÿs interaction, work, purchases and life habits. It is cost effective too on the
parts of the sellers and buyers. Thus the present study is conducted to find out the effectiveness and impact of
digital marketing on the consumers buying behaviour with special reference to consumer electronics only.

Key words: In this era of digitalisation where everything is just a click away from us, marketing has evolved a lot.


 
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Pubmed Style

Sudipta Nayan Bhardwaj, Alimpiya Bordoloi. DIGITAL MARKETING --- ITS IMPACT ON CONSUMER BUYING BEHAVIOUR. JCR. 2020; 7(10): 6402-6405. doi:10.31838/jcr.07.10.557


Web Style

Sudipta Nayan Bhardwaj, Alimpiya Bordoloi. DIGITAL MARKETING --- ITS IMPACT ON CONSUMER BUYING BEHAVIOUR. http://www.jcreview.com/?mno=28714 [Access: August 17, 2021]. doi:10.31838/jcr.07.10.557


AMA (American Medical Association) Style

Sudipta Nayan Bhardwaj, Alimpiya Bordoloi. DIGITAL MARKETING --- ITS IMPACT ON CONSUMER BUYING BEHAVIOUR. JCR. 2020; 7(10): 6402-6405. doi:10.31838/jcr.07.10.557



Vancouver/ICMJE Style

Sudipta Nayan Bhardwaj, Alimpiya Bordoloi. DIGITAL MARKETING --- ITS IMPACT ON CONSUMER BUYING BEHAVIOUR. JCR. (2020), [cited August 17, 2021]; 7(10): 6402-6405. doi:10.31838/jcr.07.10.557



Harvard Style

Sudipta Nayan Bhardwaj, Alimpiya Bordoloi (2020) DIGITAL MARKETING --- ITS IMPACT ON CONSUMER BUYING BEHAVIOUR. JCR, 7 (10), 6402-6405. doi:10.31838/jcr.07.10.557



Turabian Style

Sudipta Nayan Bhardwaj, Alimpiya Bordoloi. 2020. DIGITAL MARKETING --- ITS IMPACT ON CONSUMER BUYING BEHAVIOUR. Journal of Critical Reviews, 7 (10), 6402-6405. doi:10.31838/jcr.07.10.557



Chicago Style

Sudipta Nayan Bhardwaj, Alimpiya Bordoloi. "DIGITAL MARKETING --- ITS IMPACT ON CONSUMER BUYING BEHAVIOUR." Journal of Critical Reviews 7 (2020), 6402-6405. doi:10.31838/jcr.07.10.557



MLA (The Modern Language Association) Style

Sudipta Nayan Bhardwaj, Alimpiya Bordoloi. "DIGITAL MARKETING --- ITS IMPACT ON CONSUMER BUYING BEHAVIOUR." Journal of Critical Reviews 7.10 (2020), 6402-6405. Print. doi:10.31838/jcr.07.10.557



APA (American Psychological Association) Style

Sudipta Nayan Bhardwaj, Alimpiya Bordoloi (2020) DIGITAL MARKETING --- ITS IMPACT ON CONSUMER BUYING BEHAVIOUR. Journal of Critical Reviews, 7 (10), 6402-6405. doi:10.31838/jcr.07.10.557