ISSN 2394-5125
 

Research Article 


DIGITAL POLITICS IN DELHI’S ASSEMBLY ELECTION, 2020

Dr. Md. Mofidur Rahman.

Abstract
In the early phases of India‟s general election, political parties used newspapers, public meetings, and door-to-door canvassing to convey their political agenda, policies, and manifesto. They used street play, magic shows, and miking to influence the voters. However, with the emergence of digital marketing and advertisement agencies in the post-economic reform era in 1990s, there has been a revolutionary shift in the strategies of election campaigns by the political parties. The political parties who were totally new to the concept of digital marketing till very recently, have now become technology savvy. They are using the new age technology and various social media platform such as WhatsApp, Facebook, Twitter, Instagram, and various Google platforms to decipher their political ideas and policies in order to influence the voters. Since the data consumption is very high in India especially among the youths the political parties are using digital marketing to reach out to the target audiences. It‟s noteworthy that although digital marketing has a deep influence on the electoral politics of India, however, the menace of fake news has become a great challenge for India‟s democracy.
In the present article, Delhi has been taken as a case study where the author tries to explore the shift in the election campaigns in India. Secondly, this paper has tried to give an overview of the effects of digital marketing on election campaigns in the recently concluded Delhi assembly election, 2020. The present study has adhered to both qualitative and quantitative methods and purely based on secondary sources such as books, newspaper articles, internet sources, reports, etc.

Key words: digital marketing, election campaign, and social media.


 
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Pubmed Style

Dr. Md. Mofidur Rahman. DIGITAL POLITICS IN DELHI’S ASSEMBLY ELECTION, 2020. JCR. 2020; 7(9): 3194-3199. doi: 10.31838/jcr.07.09.486


Web Style

Dr. Md. Mofidur Rahman. DIGITAL POLITICS IN DELHI’S ASSEMBLY ELECTION, 2020. http://www.jcreview.com/?mno=27370 [Access: May 30, 2021]. doi: 10.31838/jcr.07.09.486


AMA (American Medical Association) Style

Dr. Md. Mofidur Rahman. DIGITAL POLITICS IN DELHI’S ASSEMBLY ELECTION, 2020. JCR. 2020; 7(9): 3194-3199. doi: 10.31838/jcr.07.09.486



Vancouver/ICMJE Style

Dr. Md. Mofidur Rahman. DIGITAL POLITICS IN DELHI’S ASSEMBLY ELECTION, 2020. JCR. (2020), [cited May 30, 2021]; 7(9): 3194-3199. doi: 10.31838/jcr.07.09.486



Harvard Style

Dr. Md. Mofidur Rahman (2020) DIGITAL POLITICS IN DELHI’S ASSEMBLY ELECTION, 2020. JCR, 7 (9), 3194-3199. doi: 10.31838/jcr.07.09.486



Turabian Style

Dr. Md. Mofidur Rahman. 2020. DIGITAL POLITICS IN DELHI’S ASSEMBLY ELECTION, 2020. Journal of Critical Reviews, 7 (9), 3194-3199. doi: 10.31838/jcr.07.09.486



Chicago Style

Dr. Md. Mofidur Rahman. "DIGITAL POLITICS IN DELHI’S ASSEMBLY ELECTION, 2020." Journal of Critical Reviews 7 (2020), 3194-3199. doi: 10.31838/jcr.07.09.486



MLA (The Modern Language Association) Style

Dr. Md. Mofidur Rahman. "DIGITAL POLITICS IN DELHI’S ASSEMBLY ELECTION, 2020." Journal of Critical Reviews 7.9 (2020), 3194-3199. Print. doi: 10.31838/jcr.07.09.486



APA (American Psychological Association) Style

Dr. Md. Mofidur Rahman (2020) DIGITAL POLITICS IN DELHI’S ASSEMBLY ELECTION, 2020. Journal of Critical Reviews, 7 (9), 3194-3199. doi: 10.31838/jcr.07.09.486