ISSN 2394-5125
 

Research Article 


TO TRUST OR NOT TO TRUST: PUBLIC CONFIDENCE IN HALAL LOGO

NurHazirah Abdullah, Mohamed NadzrinMohd Nasir, Kamarunzaman, N.Z.

Abstract
The assumption of the importance of the halal logo is somewhat over-rated, especially in Muslim
countries. It is due to a limited study undertaken in these localities to dictate the public confidence in the
significance of the halal logo, particularly on the food packaging. The lack of appearance of the halal logo on the
food packaging or existing visible logo at restaurants had often instigated confusion and qualms to purchase the
food products. The increased production of various food products in the market lead to the need for a halal
standard and its practical implementation. Thus, this research aims two-pronged of objectives, namely 1)to
identify the pattern of public confidence in the halal logo; and 2)to examine the relationship between public
confidence in the halal logo with manufacturing practices, trustworthy and food safety. In this context, the halal
logo is referring to the logo provided by JAKIM. The study recruited 298 respondents from the city of Seremban,
and the data collected through a survey. The raw data were then analysed using Statistical Package for the Social
Sciences (SPSS) version 23.0. Based on the result, the public has confidence in the halal logo provided by the
authority, and the confidence has a strong relationship with the trustworthy and food safety of the food product.
The findings also contributed to some practical implications for the policymakers and practitioners.

Key words: Halal Logo, Trustworthy, Manufacturing practices, Food Safety, Consumerism


 
ARTICLE TOOLS
Abstract
PDF Fulltext
How to cite this articleHow to cite this article
Citation Tools
Related Records
 Articles by NurHazirah Abdullah
Articles by Mohamed NadzrinMohd Nasir
Articles by Kamarunzaman
Articles by N.Z
on Google
on Google Scholar


How to Cite this Article
Pubmed Style

NurHazirah Abdullah, Mohamed NadzrinMohd Nasir, Kamarunzaman, N.Z. TO TRUST OR NOT TO TRUST: PUBLIC CONFIDENCE IN HALAL LOGO. JCR. 2020; 7(17): 1198-1204. doi:10.31838/jcr.07.17.152


Web Style

NurHazirah Abdullah, Mohamed NadzrinMohd Nasir, Kamarunzaman, N.Z. TO TRUST OR NOT TO TRUST: PUBLIC CONFIDENCE IN HALAL LOGO. http://www.jcreview.com/?mno=26294 [Access: May 30, 2021]. doi:10.31838/jcr.07.17.152


AMA (American Medical Association) Style

NurHazirah Abdullah, Mohamed NadzrinMohd Nasir, Kamarunzaman, N.Z. TO TRUST OR NOT TO TRUST: PUBLIC CONFIDENCE IN HALAL LOGO. JCR. 2020; 7(17): 1198-1204. doi:10.31838/jcr.07.17.152



Vancouver/ICMJE Style

NurHazirah Abdullah, Mohamed NadzrinMohd Nasir, Kamarunzaman, N.Z. TO TRUST OR NOT TO TRUST: PUBLIC CONFIDENCE IN HALAL LOGO. JCR. (2020), [cited May 30, 2021]; 7(17): 1198-1204. doi:10.31838/jcr.07.17.152



Harvard Style

NurHazirah Abdullah, Mohamed NadzrinMohd Nasir, Kamarunzaman, N.Z (2020) TO TRUST OR NOT TO TRUST: PUBLIC CONFIDENCE IN HALAL LOGO. JCR, 7 (17), 1198-1204. doi:10.31838/jcr.07.17.152



Turabian Style

NurHazirah Abdullah, Mohamed NadzrinMohd Nasir, Kamarunzaman, N.Z. 2020. TO TRUST OR NOT TO TRUST: PUBLIC CONFIDENCE IN HALAL LOGO. Journal of Critical Reviews, 7 (17), 1198-1204. doi:10.31838/jcr.07.17.152



Chicago Style

NurHazirah Abdullah, Mohamed NadzrinMohd Nasir, Kamarunzaman, N.Z. "TO TRUST OR NOT TO TRUST: PUBLIC CONFIDENCE IN HALAL LOGO." Journal of Critical Reviews 7 (2020), 1198-1204. doi:10.31838/jcr.07.17.152



MLA (The Modern Language Association) Style

NurHazirah Abdullah, Mohamed NadzrinMohd Nasir, Kamarunzaman, N.Z. "TO TRUST OR NOT TO TRUST: PUBLIC CONFIDENCE IN HALAL LOGO." Journal of Critical Reviews 7.17 (2020), 1198-1204. Print. doi:10.31838/jcr.07.17.152



APA (American Psychological Association) Style

NurHazirah Abdullah, Mohamed NadzrinMohd Nasir, Kamarunzaman, N.Z (2020) TO TRUST OR NOT TO TRUST: PUBLIC CONFIDENCE IN HALAL LOGO. Journal of Critical Reviews, 7 (17), 1198-1204. doi:10.31838/jcr.07.17.152