ISSN 2394-5125
 

Research Article 


A STUDY ON SATISFACTION OF INTERNET BANKING SERVICES AMONG RURAL CUSTOMERS IN SALEM DISTRICT

M.Ganesan, Dr.K.Prabhakar Rajkumar.

Abstract
Banking sector plays a significant role in the development of an economy. The advent of information technology (IT) and its convergence with communication technology have drastically changed the landscape of banking service across the globe. Some banks also allow services such as stock market transactions, and the submission of standardized accounting payment files for bank transfers to third parties Banks and other financial institutions have moved to e-banking in their efforts to cut costs while maintaining reliable customer service. The scope of the study is restricted to IB service provided by commercial banks in Salem District, Tamil Nadu. The rationale for selecting the state of Tamil Nadu is the existence of a well organized and large network of banks, increasing usage of internet and surge in e-literacy among the people. Tamil Nadu has a wide network of banks with a total of the details regarding the banks operating in Tamil Nadu including the number of branches in rural, semi-urban and urban areas are presented in the rural area.

Key words: Rural Customers, Internet Banking, and Satisfaction.


 
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How to Cite this Article
Pubmed Style

M.Ganesan, Dr.K.Prabhakar Rajkumar. A STUDY ON SATISFACTION OF INTERNET BANKING SERVICES AMONG RURAL CUSTOMERS IN SALEM DISTRICT. JCR. 2020; 7(17): 3256-3264. doi: 10.31838/jcr.07.17.403


Web Style

M.Ganesan, Dr.K.Prabhakar Rajkumar. A STUDY ON SATISFACTION OF INTERNET BANKING SERVICES AMONG RURAL CUSTOMERS IN SALEM DISTRICT. http://www.jcreview.com/?mno=26126 [Access: August 17, 2021]. doi: 10.31838/jcr.07.17.403


AMA (American Medical Association) Style

M.Ganesan, Dr.K.Prabhakar Rajkumar. A STUDY ON SATISFACTION OF INTERNET BANKING SERVICES AMONG RURAL CUSTOMERS IN SALEM DISTRICT. JCR. 2020; 7(17): 3256-3264. doi: 10.31838/jcr.07.17.403



Vancouver/ICMJE Style

M.Ganesan, Dr.K.Prabhakar Rajkumar. A STUDY ON SATISFACTION OF INTERNET BANKING SERVICES AMONG RURAL CUSTOMERS IN SALEM DISTRICT. JCR. (2020), [cited August 17, 2021]; 7(17): 3256-3264. doi: 10.31838/jcr.07.17.403



Harvard Style

M.Ganesan, Dr.K.Prabhakar Rajkumar (2020) A STUDY ON SATISFACTION OF INTERNET BANKING SERVICES AMONG RURAL CUSTOMERS IN SALEM DISTRICT. JCR, 7 (17), 3256-3264. doi: 10.31838/jcr.07.17.403



Turabian Style

M.Ganesan, Dr.K.Prabhakar Rajkumar. 2020. A STUDY ON SATISFACTION OF INTERNET BANKING SERVICES AMONG RURAL CUSTOMERS IN SALEM DISTRICT. Journal of Critical Reviews, 7 (17), 3256-3264. doi: 10.31838/jcr.07.17.403



Chicago Style

M.Ganesan, Dr.K.Prabhakar Rajkumar. "A STUDY ON SATISFACTION OF INTERNET BANKING SERVICES AMONG RURAL CUSTOMERS IN SALEM DISTRICT." Journal of Critical Reviews 7 (2020), 3256-3264. doi: 10.31838/jcr.07.17.403



MLA (The Modern Language Association) Style

M.Ganesan, Dr.K.Prabhakar Rajkumar. "A STUDY ON SATISFACTION OF INTERNET BANKING SERVICES AMONG RURAL CUSTOMERS IN SALEM DISTRICT." Journal of Critical Reviews 7.17 (2020), 3256-3264. Print. doi: 10.31838/jcr.07.17.403



APA (American Psychological Association) Style

M.Ganesan, Dr.K.Prabhakar Rajkumar (2020) A STUDY ON SATISFACTION OF INTERNET BANKING SERVICES AMONG RURAL CUSTOMERS IN SALEM DISTRICT. Journal of Critical Reviews, 7 (17), 3256-3264. doi: 10.31838/jcr.07.17.403