ISSN 2394-5125
 

Research Article 


A STUDY ON FACTORS AFFECTING CUSTOMERS INVESTMENT TOWARDS LIFE INSURANCE POLICIES IN CHENNAI CITY

S. EZILARASI, Dr. M. Kavitha.

Abstract
Human life is a most important asset and life insurance is the most important type of insurance which provides
financial protection to a person and his family at the time of uncertain risks or damage. Life insurance provides
both safety and protection to individuals and also encourages savings among people. Lic of India plays a vital
role in the welfare of human well-being by providing insurance to millions of people against life risks such as
uncertain death or accident. Various insurance related factors have been discussed in the paper. The data for the
study has been collected from both primary and secondary sources. The study area is limited to Chennai and
sample size is 50 policyholders of Lic. Lic is the most accepted and popular brand in life insurance, the market
share of private insurers are gradually increasing with people trust and better services offered by them are some
of the main findings of the study. Insurance companies should spread more awareness about life insurance,
reduction in premium amount and giving more attention on need based innovative products are some of the
suggestions provided by the researcher. The paper concludes with that demographic factors of the people play a
major role in deciding the purchase of life insurance policies.

Key words: Customers, Life Insurance Policies, LIC, Investment decisions


 
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How to Cite this Article
Pubmed Style

S. EZILARASI, Dr. M. Kavitha. A STUDY ON FACTORS AFFECTING CUSTOMERS INVESTMENT TOWARDS LIFE INSURANCE POLICIES IN CHENNAI CITY. JCR. 2020; 7(9): 3317-3322. doi:10.31838/jcr.07.09.506


Web Style

S. EZILARASI, Dr. M. Kavitha. A STUDY ON FACTORS AFFECTING CUSTOMERS INVESTMENT TOWARDS LIFE INSURANCE POLICIES IN CHENNAI CITY. http://www.jcreview.com/?mno=23665 [Access: April 13, 2021]. doi:10.31838/jcr.07.09.506


AMA (American Medical Association) Style

S. EZILARASI, Dr. M. Kavitha. A STUDY ON FACTORS AFFECTING CUSTOMERS INVESTMENT TOWARDS LIFE INSURANCE POLICIES IN CHENNAI CITY. JCR. 2020; 7(9): 3317-3322. doi:10.31838/jcr.07.09.506



Vancouver/ICMJE Style

S. EZILARASI, Dr. M. Kavitha. A STUDY ON FACTORS AFFECTING CUSTOMERS INVESTMENT TOWARDS LIFE INSURANCE POLICIES IN CHENNAI CITY. JCR. (2020), [cited April 13, 2021]; 7(9): 3317-3322. doi:10.31838/jcr.07.09.506



Harvard Style

S. EZILARASI, Dr. M. Kavitha (2020) A STUDY ON FACTORS AFFECTING CUSTOMERS INVESTMENT TOWARDS LIFE INSURANCE POLICIES IN CHENNAI CITY. JCR, 7 (9), 3317-3322. doi:10.31838/jcr.07.09.506



Turabian Style

S. EZILARASI, Dr. M. Kavitha. 2020. A STUDY ON FACTORS AFFECTING CUSTOMERS INVESTMENT TOWARDS LIFE INSURANCE POLICIES IN CHENNAI CITY. Journal of Critical Reviews, 7 (9), 3317-3322. doi:10.31838/jcr.07.09.506



Chicago Style

S. EZILARASI, Dr. M. Kavitha. "A STUDY ON FACTORS AFFECTING CUSTOMERS INVESTMENT TOWARDS LIFE INSURANCE POLICIES IN CHENNAI CITY." Journal of Critical Reviews 7 (2020), 3317-3322. doi:10.31838/jcr.07.09.506



MLA (The Modern Language Association) Style

S. EZILARASI, Dr. M. Kavitha. "A STUDY ON FACTORS AFFECTING CUSTOMERS INVESTMENT TOWARDS LIFE INSURANCE POLICIES IN CHENNAI CITY." Journal of Critical Reviews 7.9 (2020), 3317-3322. Print. doi:10.31838/jcr.07.09.506



APA (American Psychological Association) Style

S. EZILARASI, Dr. M. Kavitha (2020) A STUDY ON FACTORS AFFECTING CUSTOMERS INVESTMENT TOWARDS LIFE INSURANCE POLICIES IN CHENNAI CITY. Journal of Critical Reviews, 7 (9), 3317-3322. doi:10.31838/jcr.07.09.506