ISSN 2394-5125
 

Review Article 


DETERMINANTS OF PURCHASE INTENTION AT HYPERMARKETS

Syarizal A.R, Norailis A. W, W. Nazdrol W.N, Roselina Ahmad Saufi, Shahril Nizam. M.

Abstract
Retailing industry in Malaysia has been transformed from traditional retailing market to supermarket
and hypermarket sector. Although a small scale retailing market is still continue to exist, the emergence of
hypermarket received considerable attention among consumers in Malaysia as an alternative for better choices
and quality.The hypermarket was introduced to Malaysians with the arrival of Carrefour in 1994. The aim of the
study is to examine the relationships of price, product quality and interior atmospherics with customer purchase
intention in Malaysia. Data were collected using questionnaires from patrons of well known hypermarkets such
as Kota Bharu Mall, Aeon, Billion, Tesco, Mydin, Giant and Pantai Timur Hypermarket. A total of 417 valid
questionnaires were analyzed using descriptive statistics and Pearson correlation. The findings revealed that all
three independents variable were significantly and positively correlated with the dependent variable. Of the
independent variables, product quality had the strongest correlation with purchase intention, followed by interior
atmospherics and price. The results suggest that a slight change in the independent variables will influence
customer purchase intention at hypermarkets.

Key words: Hypermarket, interior atmospherics, purchase intention, product quality


 
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How to Cite this Article
Pubmed Style

Syarizal A.R, Norailis A. W, W. Nazdrol W.N, Roselina Ahmad Saufi, Shahril Nizam. M. DETERMINANTS OF PURCHASE INTENTION AT HYPERMARKETS . JCR. 2020; 7(17): 893-902. doi:10.31838/jcr.07.17.113


Web Style

Syarizal A.R, Norailis A. W, W. Nazdrol W.N, Roselina Ahmad Saufi, Shahril Nizam. M. DETERMINANTS OF PURCHASE INTENTION AT HYPERMARKETS . http://www.jcreview.com/?mno=21423 [Access: May 31, 2021]. doi:10.31838/jcr.07.17.113


AMA (American Medical Association) Style

Syarizal A.R, Norailis A. W, W. Nazdrol W.N, Roselina Ahmad Saufi, Shahril Nizam. M. DETERMINANTS OF PURCHASE INTENTION AT HYPERMARKETS . JCR. 2020; 7(17): 893-902. doi:10.31838/jcr.07.17.113



Vancouver/ICMJE Style

Syarizal A.R, Norailis A. W, W. Nazdrol W.N, Roselina Ahmad Saufi, Shahril Nizam. M. DETERMINANTS OF PURCHASE INTENTION AT HYPERMARKETS . JCR. (2020), [cited May 31, 2021]; 7(17): 893-902. doi:10.31838/jcr.07.17.113



Harvard Style

Syarizal A.R, Norailis A. W, W. Nazdrol W.N, Roselina Ahmad Saufi, Shahril Nizam. M (2020) DETERMINANTS OF PURCHASE INTENTION AT HYPERMARKETS . JCR, 7 (17), 893-902. doi:10.31838/jcr.07.17.113



Turabian Style

Syarizal A.R, Norailis A. W, W. Nazdrol W.N, Roselina Ahmad Saufi, Shahril Nizam. M. 2020. DETERMINANTS OF PURCHASE INTENTION AT HYPERMARKETS . Journal of Critical Reviews, 7 (17), 893-902. doi:10.31838/jcr.07.17.113



Chicago Style

Syarizal A.R, Norailis A. W, W. Nazdrol W.N, Roselina Ahmad Saufi, Shahril Nizam. M. "DETERMINANTS OF PURCHASE INTENTION AT HYPERMARKETS ." Journal of Critical Reviews 7 (2020), 893-902. doi:10.31838/jcr.07.17.113



MLA (The Modern Language Association) Style

Syarizal A.R, Norailis A. W, W. Nazdrol W.N, Roselina Ahmad Saufi, Shahril Nizam. M. "DETERMINANTS OF PURCHASE INTENTION AT HYPERMARKETS ." Journal of Critical Reviews 7.17 (2020), 893-902. Print. doi:10.31838/jcr.07.17.113



APA (American Psychological Association) Style

Syarizal A.R, Norailis A. W, W. Nazdrol W.N, Roselina Ahmad Saufi, Shahril Nizam. M (2020) DETERMINANTS OF PURCHASE INTENTION AT HYPERMARKETS . Journal of Critical Reviews, 7 (17), 893-902. doi:10.31838/jcr.07.17.113