ISSN 2394-5125
 

Review Article 


Purchase Intention of the Consumers towards Organic food Products: Role of gender

Mr. Haresh Oza, Dr.Khuman Rathod, Dr. Shiladiya Verma, Dr.Ravi Chatterjee, Dr.Dharmesh Gadhavi.

Abstract
The consumers are increasingly becoming aware of the food safety issues and environmental issues
because of their increased concern about health, the environment’s health and its global implications. Organic
food now has become a viable alternative for an increasing number of consumers, who are worried about the
presence of chemicals residue and the negative consequences on the environment caused by intensive
production methods. The planned behaviour of the consumer in context of attitude, knowledge, lifestyle, health
awareness, environmental concerns, subjective norms, perceived behavioural control, and ethical orientation
significantly affects the intention of the consumer to purchase the organic food. An attempt is made by the
researcher therefore to decode the purchase intention of the consumers towards organic food products. This
paper is a combination of literature review, research questionnaire and analysis of data. It is based on five point
scale. The survey based study was conducted on the 1000 customers who are aware of organic food products
across five major cities viz Ahmedabad, Baroda, Rajkot, Bhavnagar and Surat of Gujarat State. This paper
offers an analysis on which are the important criterias which must be considered while taking the decision to
purchase organic food products when only male customers decide to purchase organic food products, when only
female customers decide to purchase organic food products, and when both of them decide to purchase the
organic food products together.

Key words: Criterias, Female Consumers, Gujarat State, Male Consumers, Organic Food Products, Purchase Intention


 
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How to Cite this Article
Pubmed Style

Mr. Haresh Oza, Dr.Khuman Rathod, Dr. Shiladiya Verma, Dr.Ravi Chatterjee, Dr.Dharmesh Gadhavi. Purchase Intention of the Consumers towards Organic food Products: Role of gender. JCR. 2020; 7(17): 818-823. doi:10.31838/jcr.07.17.106


Web Style

Mr. Haresh Oza, Dr.Khuman Rathod, Dr. Shiladiya Verma, Dr.Ravi Chatterjee, Dr.Dharmesh Gadhavi. Purchase Intention of the Consumers towards Organic food Products: Role of gender. http://www.jcreview.com/?mno=20677 [Access: May 31, 2021]. doi:10.31838/jcr.07.17.106


AMA (American Medical Association) Style

Mr. Haresh Oza, Dr.Khuman Rathod, Dr. Shiladiya Verma, Dr.Ravi Chatterjee, Dr.Dharmesh Gadhavi. Purchase Intention of the Consumers towards Organic food Products: Role of gender. JCR. 2020; 7(17): 818-823. doi:10.31838/jcr.07.17.106



Vancouver/ICMJE Style

Mr. Haresh Oza, Dr.Khuman Rathod, Dr. Shiladiya Verma, Dr.Ravi Chatterjee, Dr.Dharmesh Gadhavi. Purchase Intention of the Consumers towards Organic food Products: Role of gender. JCR. (2020), [cited May 31, 2021]; 7(17): 818-823. doi:10.31838/jcr.07.17.106



Harvard Style

Mr. Haresh Oza, Dr.Khuman Rathod, Dr. Shiladiya Verma, Dr.Ravi Chatterjee, Dr.Dharmesh Gadhavi (2020) Purchase Intention of the Consumers towards Organic food Products: Role of gender. JCR, 7 (17), 818-823. doi:10.31838/jcr.07.17.106



Turabian Style

Mr. Haresh Oza, Dr.Khuman Rathod, Dr. Shiladiya Verma, Dr.Ravi Chatterjee, Dr.Dharmesh Gadhavi. 2020. Purchase Intention of the Consumers towards Organic food Products: Role of gender. Journal of Critical Reviews, 7 (17), 818-823. doi:10.31838/jcr.07.17.106



Chicago Style

Mr. Haresh Oza, Dr.Khuman Rathod, Dr. Shiladiya Verma, Dr.Ravi Chatterjee, Dr.Dharmesh Gadhavi. "Purchase Intention of the Consumers towards Organic food Products: Role of gender." Journal of Critical Reviews 7 (2020), 818-823. doi:10.31838/jcr.07.17.106



MLA (The Modern Language Association) Style

Mr. Haresh Oza, Dr.Khuman Rathod, Dr. Shiladiya Verma, Dr.Ravi Chatterjee, Dr.Dharmesh Gadhavi. "Purchase Intention of the Consumers towards Organic food Products: Role of gender." Journal of Critical Reviews 7.17 (2020), 818-823. Print. doi:10.31838/jcr.07.17.106



APA (American Psychological Association) Style

Mr. Haresh Oza, Dr.Khuman Rathod, Dr. Shiladiya Verma, Dr.Ravi Chatterjee, Dr.Dharmesh Gadhavi (2020) Purchase Intention of the Consumers towards Organic food Products: Role of gender. Journal of Critical Reviews, 7 (17), 818-823. doi:10.31838/jcr.07.17.106