ISSN 2394-5125
 

Research Article 


DIFFUSION OF TECHNOLOGICAL INNOVATION AMONG SMALL BUSINESS ENTREPRENEURS IN SOUTH AFRICA

Thobekani Lose, Lloyd Kapondoro.

Abstract
Technological and innovation solutions to problems confronting entrepreneurs and small businesses are part of the economic growth policy of the South African government. Official communication platforms such as the State of the Nation (SONA) addresses by the presidency have often shown the government‟s commitment to advance technological innovation among small businesses and entrepreneurs. The present study adopted a document analysis approach to infer the stage of innovation adoption in South African small businesses. Rogers‟s (1983) theory of diffusion of technology was used as a lens to analyse SONA speeches from 2014 to 2020 with the aim of aligning speech innovation content to a stage of innovation as proposed in the theory. The study found that South African small businesses and entrepreneurs were within the knowledge and persuasion stage from 2014 to 2019 but in 2020 there appears to be a progression to the decision and implantation stages. The study also establishes that the government has been implementing various tactics to encourage technology adoption. These include creating innovation awareness especially among marginalised groups, driving innovation adoption policies, forging partnerships with societal groups, creating structures for innovation accessibility, emphasising the benefits of innovation and also making technology affordable to entrepreneurs and small businesses. Small businesses and entrepreneurs are encouraged to capitalise on government support and initiatives to adopt technology as a source of competitiveness in the context of the Fourth Industrial Revolution.

Key words: Digitalisation, Rodgers‟s theory of innovation, Technology adoption, Innovation.


 
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Pubmed Style

Thobekani Lose, Lloyd Kapondoro. DIFFUSION OF TECHNOLOGICAL INNOVATION AMONG SMALL BUSINESS ENTREPRENEURS IN SOUTH AFRICA. JCR. 2020; 7(19): 8276-8281. doi:10.31838/jcr.07.19.934


Web Style

Thobekani Lose, Lloyd Kapondoro. DIFFUSION OF TECHNOLOGICAL INNOVATION AMONG SMALL BUSINESS ENTREPRENEURS IN SOUTH AFRICA. http://www.jcreview.com/?mno=138091 [Access: August 17, 2021]. doi:10.31838/jcr.07.19.934


AMA (American Medical Association) Style

Thobekani Lose, Lloyd Kapondoro. DIFFUSION OF TECHNOLOGICAL INNOVATION AMONG SMALL BUSINESS ENTREPRENEURS IN SOUTH AFRICA. JCR. 2020; 7(19): 8276-8281. doi:10.31838/jcr.07.19.934



Vancouver/ICMJE Style

Thobekani Lose, Lloyd Kapondoro. DIFFUSION OF TECHNOLOGICAL INNOVATION AMONG SMALL BUSINESS ENTREPRENEURS IN SOUTH AFRICA. JCR. (2020), [cited August 17, 2021]; 7(19): 8276-8281. doi:10.31838/jcr.07.19.934



Harvard Style

Thobekani Lose, Lloyd Kapondoro (2020) DIFFUSION OF TECHNOLOGICAL INNOVATION AMONG SMALL BUSINESS ENTREPRENEURS IN SOUTH AFRICA. JCR, 7 (19), 8276-8281. doi:10.31838/jcr.07.19.934



Turabian Style

Thobekani Lose, Lloyd Kapondoro. 2020. DIFFUSION OF TECHNOLOGICAL INNOVATION AMONG SMALL BUSINESS ENTREPRENEURS IN SOUTH AFRICA. Journal of Critical Reviews, 7 (19), 8276-8281. doi:10.31838/jcr.07.19.934



Chicago Style

Thobekani Lose, Lloyd Kapondoro. "DIFFUSION OF TECHNOLOGICAL INNOVATION AMONG SMALL BUSINESS ENTREPRENEURS IN SOUTH AFRICA." Journal of Critical Reviews 7 (2020), 8276-8281. doi:10.31838/jcr.07.19.934



MLA (The Modern Language Association) Style

Thobekani Lose, Lloyd Kapondoro. "DIFFUSION OF TECHNOLOGICAL INNOVATION AMONG SMALL BUSINESS ENTREPRENEURS IN SOUTH AFRICA." Journal of Critical Reviews 7.19 (2020), 8276-8281. Print. doi:10.31838/jcr.07.19.934



APA (American Psychological Association) Style

Thobekani Lose, Lloyd Kapondoro (2020) DIFFUSION OF TECHNOLOGICAL INNOVATION AMONG SMALL BUSINESS ENTREPRENEURS IN SOUTH AFRICA. Journal of Critical Reviews, 7 (19), 8276-8281. doi:10.31838/jcr.07.19.934