ISSN 2394-5125
 

Research Article 


AINTEGRATING CULTURAL DIMENSIONS OF THE GUAIACUM FLOWER INTO CREATIVE PRODUCT DESIGN

Rosjana Chandhasa, Panu Pattanapanithipong.

Abstract
This study investigates the cultural significance of Thailand’s guaiacum flower in the constructions of belief,
meaning, tradition, and wisdom. Based on these symbolic dimensions, the author constructed a creative process to develop
products representative of the flower’s cultural capital and then synthesized its characteristics to design creative patterns and
products, which were evaluated by experts and potential customers. Study participants included 3 flower arrangement
experts, 3 design experts, and 100 consumers. The results revealed that the creative dimensions of the flower’s color and
composition could be adapted into pattern designs infused with cultural elements pertaining to its symbolic roles in the
construction of meaning and belief (in the form of inspiration or cultural capital). The synthesized patterns were deemed best
suited for use to decorate porcelain cups, mugs, and tableware. Participants highly evaluated the resulting products’
representativeness, beauty, and utility, as well as the material selection and production processes.

Key words: flower symbolism, co-design, pattern design, production process, creative arts


 
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Pubmed Style

Rosjana Chandhasa, Panu Pattanapanithipong. AINTEGRATING CULTURAL DIMENSIONS OF THE GUAIACUM FLOWER INTO CREATIVE PRODUCT DESIGN. JCR. 2020; 7(5): 2715-2724. doi:10.31838/jcr.07.05.444


Web Style

Rosjana Chandhasa, Panu Pattanapanithipong. AINTEGRATING CULTURAL DIMENSIONS OF THE GUAIACUM FLOWER INTO CREATIVE PRODUCT DESIGN. http://www.jcreview.com/?mno=137838 [Access: August 17, 2021]. doi:10.31838/jcr.07.05.444


AMA (American Medical Association) Style

Rosjana Chandhasa, Panu Pattanapanithipong. AINTEGRATING CULTURAL DIMENSIONS OF THE GUAIACUM FLOWER INTO CREATIVE PRODUCT DESIGN. JCR. 2020; 7(5): 2715-2724. doi:10.31838/jcr.07.05.444



Vancouver/ICMJE Style

Rosjana Chandhasa, Panu Pattanapanithipong. AINTEGRATING CULTURAL DIMENSIONS OF THE GUAIACUM FLOWER INTO CREATIVE PRODUCT DESIGN. JCR. (2020), [cited August 17, 2021]; 7(5): 2715-2724. doi:10.31838/jcr.07.05.444



Harvard Style

Rosjana Chandhasa, Panu Pattanapanithipong (2020) AINTEGRATING CULTURAL DIMENSIONS OF THE GUAIACUM FLOWER INTO CREATIVE PRODUCT DESIGN. JCR, 7 (5), 2715-2724. doi:10.31838/jcr.07.05.444



Turabian Style

Rosjana Chandhasa, Panu Pattanapanithipong. 2020. AINTEGRATING CULTURAL DIMENSIONS OF THE GUAIACUM FLOWER INTO CREATIVE PRODUCT DESIGN. Journal of Critical Reviews, 7 (5), 2715-2724. doi:10.31838/jcr.07.05.444



Chicago Style

Rosjana Chandhasa, Panu Pattanapanithipong. "AINTEGRATING CULTURAL DIMENSIONS OF THE GUAIACUM FLOWER INTO CREATIVE PRODUCT DESIGN." Journal of Critical Reviews 7 (2020), 2715-2724. doi:10.31838/jcr.07.05.444



MLA (The Modern Language Association) Style

Rosjana Chandhasa, Panu Pattanapanithipong. "AINTEGRATING CULTURAL DIMENSIONS OF THE GUAIACUM FLOWER INTO CREATIVE PRODUCT DESIGN." Journal of Critical Reviews 7.5 (2020), 2715-2724. Print. doi:10.31838/jcr.07.05.444



APA (American Psychological Association) Style

Rosjana Chandhasa, Panu Pattanapanithipong (2020) AINTEGRATING CULTURAL DIMENSIONS OF THE GUAIACUM FLOWER INTO CREATIVE PRODUCT DESIGN. Journal of Critical Reviews, 7 (5), 2715-2724. doi:10.31838/jcr.07.05.444