ISSN 2394-5125
 

Research Article 


SOURCES OF CONSUMERS’ AWARENESS TOWARDS ECO-FRIENDLY FMCG PRODUCTS IN BALLARI DISTRICT

Ravi Kumar S.P, Shaheeda Banu S.

Abstract
Consumers’ green products awareness is significant in indicating the way of the green products buying decision. Green
products, all natural products ensure safety from all dangerous chemicals, and allow families to avoid risky additives
that can cause any of these issues. Using eco-friendly/green products improves quality of life in terms of mortality,
age, diseases, and illnesses. They ensure the safety of families and the planet. This study aims to investigate the sources
of consumers’ awareness toward green products. The study has found that promotional activities on eco- friendly
products considerably influence consumers green products awareness. Majority of the respondents are aware of green
products. This study reveals that green products awareness as the critical factor, which significantly affects consumers
green products purchasing decision. This paper contributes to this green awareness issues. The organization can be
profited knowing sources of green products awareness. Those it can help green awareness expansion along with green
products offer to consumers.

Key words: Green Product, Awareness, purchase decision, sources of awareness


 
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Pubmed Style

Ravi Kumar S.P, Shaheeda Banu S. SOURCES OF CONSUMERS’ AWARENESS TOWARDS ECO-FRIENDLY FMCG PRODUCTS IN BALLARI DISTRICT. JCR. 2020; 7(4): 2698-2703. doi:10.31838/jcr.07.04.412


Web Style

Ravi Kumar S.P, Shaheeda Banu S. SOURCES OF CONSUMERS’ AWARENESS TOWARDS ECO-FRIENDLY FMCG PRODUCTS IN BALLARI DISTRICT. http://www.jcreview.com/?mno=136087 [Access: May 30, 2021]. doi:10.31838/jcr.07.04.412


AMA (American Medical Association) Style

Ravi Kumar S.P, Shaheeda Banu S. SOURCES OF CONSUMERS’ AWARENESS TOWARDS ECO-FRIENDLY FMCG PRODUCTS IN BALLARI DISTRICT. JCR. 2020; 7(4): 2698-2703. doi:10.31838/jcr.07.04.412



Vancouver/ICMJE Style

Ravi Kumar S.P, Shaheeda Banu S. SOURCES OF CONSUMERS’ AWARENESS TOWARDS ECO-FRIENDLY FMCG PRODUCTS IN BALLARI DISTRICT. JCR. (2020), [cited May 30, 2021]; 7(4): 2698-2703. doi:10.31838/jcr.07.04.412



Harvard Style

Ravi Kumar S.P, Shaheeda Banu S (2020) SOURCES OF CONSUMERS’ AWARENESS TOWARDS ECO-FRIENDLY FMCG PRODUCTS IN BALLARI DISTRICT. JCR, 7 (4), 2698-2703. doi:10.31838/jcr.07.04.412



Turabian Style

Ravi Kumar S.P, Shaheeda Banu S. 2020. SOURCES OF CONSUMERS’ AWARENESS TOWARDS ECO-FRIENDLY FMCG PRODUCTS IN BALLARI DISTRICT. Journal of Critical Reviews, 7 (4), 2698-2703. doi:10.31838/jcr.07.04.412



Chicago Style

Ravi Kumar S.P, Shaheeda Banu S. "SOURCES OF CONSUMERS’ AWARENESS TOWARDS ECO-FRIENDLY FMCG PRODUCTS IN BALLARI DISTRICT." Journal of Critical Reviews 7 (2020), 2698-2703. doi:10.31838/jcr.07.04.412



MLA (The Modern Language Association) Style

Ravi Kumar S.P, Shaheeda Banu S. "SOURCES OF CONSUMERS’ AWARENESS TOWARDS ECO-FRIENDLY FMCG PRODUCTS IN BALLARI DISTRICT." Journal of Critical Reviews 7.4 (2020), 2698-2703. Print. doi:10.31838/jcr.07.04.412



APA (American Psychological Association) Style

Ravi Kumar S.P, Shaheeda Banu S (2020) SOURCES OF CONSUMERS’ AWARENESS TOWARDS ECO-FRIENDLY FMCG PRODUCTS IN BALLARI DISTRICT. Journal of Critical Reviews, 7 (4), 2698-2703. doi:10.31838/jcr.07.04.412