ISSN 2394-5125
 

Research Article 


HOMEMAKER TO HOMESTAY ENTREPRENEUR: AN EXPLORATORY STUDY OF RURAL WOMEN COMPETENCY DEVELOPMENT

Ritika Singh, Dr. Manohar Sajnani, Dr. Pawan Gupta.

Abstract
Contemporary women are expanding their horizons of self-employment and venturing out of the
comfort zones to compete with the world. Women entrepreneurs make a substantial contribution in
socio-economic development of the nation by actively participating in the mainstream economic development,
despite all the adversities and social challenges. Rural women entrepreneurs managing homestay business are
moving towards building competencies rather than just earning a livelihood. The paper is intended to investigate
entrepreneurial competencies developed by rural women entrepreneurs after being into homestay business. The
study tries to establish relation between the widely accepted Adult learning Model comprising „Self-Directed
Learning‟ Theory and the entrepreneurial competencies developed by rural women entrepreneurs for successful
operation and management of homestay business. The study has been conducted in the rural areas of Kullu and
Shimla District of Himachal Pradesh, India. The data has been collected through questionnaire method from 140
Rural women entrepreneurs operating homestay business. The study analyses core competencies developed by
rural women, categorized in three broad dimensions, namely psychological competency, social competency and
economical competency. The author found that the entrepreneurial competencies play a vital role in better
management and operation of the business and in turn lead to socio-economic empowerment of women.
Through this study, author tries to establish relation between socio-personal profile of the women entrepreneur
with the socio-economic empowerment. It has been found that women operating homestays have developed
competencies after being into homestay business that leads to better performance and the performance could be
further enhanced with a support through training and development.

Key words: Competency Development, Entrepreneurial Competencies, Rural Women Entrepreneur, Self-Directed Learning Model, Socio-Economic Empowerment, Women Entrepreneur, Women Homestay Operator.


 
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How to Cite this Article
Pubmed Style

Ritika Singh, Dr. Manohar Sajnani, Dr. Pawan Gupta. HOMEMAKER TO HOMESTAY ENTREPRENEUR: AN EXPLORATORY STUDY OF RURAL WOMEN COMPETENCY DEVELOPMENT. JCR. 2020; 7(19): 7125-7134. doi:10.31838/jcr.07.19.820


Web Style

Ritika Singh, Dr. Manohar Sajnani, Dr. Pawan Gupta. HOMEMAKER TO HOMESTAY ENTREPRENEUR: AN EXPLORATORY STUDY OF RURAL WOMEN COMPETENCY DEVELOPMENT. http://www.jcreview.com/?mno=135353 [Access: May 30, 2021]. doi:10.31838/jcr.07.19.820


AMA (American Medical Association) Style

Ritika Singh, Dr. Manohar Sajnani, Dr. Pawan Gupta. HOMEMAKER TO HOMESTAY ENTREPRENEUR: AN EXPLORATORY STUDY OF RURAL WOMEN COMPETENCY DEVELOPMENT. JCR. 2020; 7(19): 7125-7134. doi:10.31838/jcr.07.19.820



Vancouver/ICMJE Style

Ritika Singh, Dr. Manohar Sajnani, Dr. Pawan Gupta. HOMEMAKER TO HOMESTAY ENTREPRENEUR: AN EXPLORATORY STUDY OF RURAL WOMEN COMPETENCY DEVELOPMENT. JCR. (2020), [cited May 30, 2021]; 7(19): 7125-7134. doi:10.31838/jcr.07.19.820



Harvard Style

Ritika Singh, Dr. Manohar Sajnani, Dr. Pawan Gupta (2020) HOMEMAKER TO HOMESTAY ENTREPRENEUR: AN EXPLORATORY STUDY OF RURAL WOMEN COMPETENCY DEVELOPMENT. JCR, 7 (19), 7125-7134. doi:10.31838/jcr.07.19.820



Turabian Style

Ritika Singh, Dr. Manohar Sajnani, Dr. Pawan Gupta. 2020. HOMEMAKER TO HOMESTAY ENTREPRENEUR: AN EXPLORATORY STUDY OF RURAL WOMEN COMPETENCY DEVELOPMENT. Journal of Critical Reviews, 7 (19), 7125-7134. doi:10.31838/jcr.07.19.820



Chicago Style

Ritika Singh, Dr. Manohar Sajnani, Dr. Pawan Gupta. "HOMEMAKER TO HOMESTAY ENTREPRENEUR: AN EXPLORATORY STUDY OF RURAL WOMEN COMPETENCY DEVELOPMENT." Journal of Critical Reviews 7 (2020), 7125-7134. doi:10.31838/jcr.07.19.820



MLA (The Modern Language Association) Style

Ritika Singh, Dr. Manohar Sajnani, Dr. Pawan Gupta. "HOMEMAKER TO HOMESTAY ENTREPRENEUR: AN EXPLORATORY STUDY OF RURAL WOMEN COMPETENCY DEVELOPMENT." Journal of Critical Reviews 7.19 (2020), 7125-7134. Print. doi:10.31838/jcr.07.19.820



APA (American Psychological Association) Style

Ritika Singh, Dr. Manohar Sajnani, Dr. Pawan Gupta (2020) HOMEMAKER TO HOMESTAY ENTREPRENEUR: AN EXPLORATORY STUDY OF RURAL WOMEN COMPETENCY DEVELOPMENT. Journal of Critical Reviews, 7 (19), 7125-7134. doi:10.31838/jcr.07.19.820