ISSN 2394-5125
 

Research Article 


CHANGING CUSTOMER PERCEPTION OF FAST FOOD OUTLETS

Dr. Ranjith Somasundaran Chakkambath, Dr. Ansted Iype Joseph.

Abstract
Fast-food chains have been a part of the new Indian way for some time now. The new generation
relish on this sector for their food cravings, celebrations of achievements, and many other reasons related. We
have many international brands in this sector doing pretty well in this Business. This research paper focuses on
which factors can be found to connect with the customers and their visit to different outlets. The study included
customers of different age groups visiting some popular Fast-food outlets in the area. The interest of both
genders was ascertained through this research. Data was collected through a survey using Google forms. The
feedback from 188 respondents was collected from a target sample size of 200. The analysis included
Independent t-test and Factor analysis. The research was able to find an association between the domicile of the
respondents and the location of the outlets. Also, the investigation was able to shed light on the link between
Customer service and gender/domicile characteristics of the respondent.

Key words: Fast-Food outlets, Independent t-Test, Factor analysis, Domicile, Customer Service.


 
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Pubmed Style

Dr. Ranjith Somasundaran Chakkambath, Dr. Ansted Iype Joseph. CHANGING CUSTOMER PERCEPTION OF FAST FOOD OUTLETS. JCR. 2020; 7(19): 6407-6416. doi:10.31838/jcr.07.19.737


Web Style

Dr. Ranjith Somasundaran Chakkambath, Dr. Ansted Iype Joseph. CHANGING CUSTOMER PERCEPTION OF FAST FOOD OUTLETS. http://www.jcreview.com/?mno=134937 [Access: August 18, 2021]. doi:10.31838/jcr.07.19.737


AMA (American Medical Association) Style

Dr. Ranjith Somasundaran Chakkambath, Dr. Ansted Iype Joseph. CHANGING CUSTOMER PERCEPTION OF FAST FOOD OUTLETS. JCR. 2020; 7(19): 6407-6416. doi:10.31838/jcr.07.19.737



Vancouver/ICMJE Style

Dr. Ranjith Somasundaran Chakkambath, Dr. Ansted Iype Joseph. CHANGING CUSTOMER PERCEPTION OF FAST FOOD OUTLETS. JCR. (2020), [cited August 18, 2021]; 7(19): 6407-6416. doi:10.31838/jcr.07.19.737



Harvard Style

Dr. Ranjith Somasundaran Chakkambath, Dr. Ansted Iype Joseph (2020) CHANGING CUSTOMER PERCEPTION OF FAST FOOD OUTLETS. JCR, 7 (19), 6407-6416. doi:10.31838/jcr.07.19.737



Turabian Style

Dr. Ranjith Somasundaran Chakkambath, Dr. Ansted Iype Joseph. 2020. CHANGING CUSTOMER PERCEPTION OF FAST FOOD OUTLETS. Journal of Critical Reviews, 7 (19), 6407-6416. doi:10.31838/jcr.07.19.737



Chicago Style

Dr. Ranjith Somasundaran Chakkambath, Dr. Ansted Iype Joseph. "CHANGING CUSTOMER PERCEPTION OF FAST FOOD OUTLETS." Journal of Critical Reviews 7 (2020), 6407-6416. doi:10.31838/jcr.07.19.737



MLA (The Modern Language Association) Style

Dr. Ranjith Somasundaran Chakkambath, Dr. Ansted Iype Joseph. "CHANGING CUSTOMER PERCEPTION OF FAST FOOD OUTLETS." Journal of Critical Reviews 7.19 (2020), 6407-6416. Print. doi:10.31838/jcr.07.19.737



APA (American Psychological Association) Style

Dr. Ranjith Somasundaran Chakkambath, Dr. Ansted Iype Joseph (2020) CHANGING CUSTOMER PERCEPTION OF FAST FOOD OUTLETS. Journal of Critical Reviews, 7 (19), 6407-6416. doi:10.31838/jcr.07.19.737