ISSN 2394-5125
 

Research Article 


FACTORS AFFECTING CUSTOMERS’ SATISFACTION BASED ON ATM CARD PAYMENT SERVICES: A CASE STUDY OF VIETCOMBANK IN DONG NAI PROVINCE

Phan Thanh Tam, Le Thu Thuy, Nguyen Quoc Huy.

Abstract
Nowadays, digital technology development and cash in payments are decreasing gradually and replacing electronic
payments such as Automated Teller Machine (ATM). ATM is a new payment method; electronic payment has the
power to develop relatively quickly in many different ways. The introduction of an electronic payment method
reduces the pressure on the circulation of cash in the market, making payments and transactions more convenient,
saving costs and time for people and the economy. The authors surveyed 450 customers related to electronic
payment service from January 2020 to May 2020. The research results showed that seven factors affect customers'
satisfaction based on ATM card payment services at Vietcombank in Dong Nai province. Research results are
crucial scientific evidence for banking service managers to improve electronic payment services, especially ATM
cards.

Key words: Customers, satisfaction, ATM, payment services, and LHU.


 
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How to Cite this Article
Pubmed Style

Tam PT, Thuy LT, Huy NQ. FACTORS AFFECTING CUSTOMERS’ SATISFACTION BASED ON ATM CARD PAYMENT SERVICES: A CASE STUDY OF VIETCOMBANK IN DONG NAI PROVINCE. JCR. 2020; 7(4): 2044-2051. doi:10.31838/jcr.07.04.324


Web Style

Tam PT, Thuy LT, Huy NQ. FACTORS AFFECTING CUSTOMERS’ SATISFACTION BASED ON ATM CARD PAYMENT SERVICES: A CASE STUDY OF VIETCOMBANK IN DONG NAI PROVINCE. http://www.jcreview.com/?mno=131597 [Access: April 10, 2021]. doi:10.31838/jcr.07.04.324


AMA (American Medical Association) Style

Tam PT, Thuy LT, Huy NQ. FACTORS AFFECTING CUSTOMERS’ SATISFACTION BASED ON ATM CARD PAYMENT SERVICES: A CASE STUDY OF VIETCOMBANK IN DONG NAI PROVINCE. JCR. 2020; 7(4): 2044-2051. doi:10.31838/jcr.07.04.324



Vancouver/ICMJE Style

Tam PT, Thuy LT, Huy NQ. FACTORS AFFECTING CUSTOMERS’ SATISFACTION BASED ON ATM CARD PAYMENT SERVICES: A CASE STUDY OF VIETCOMBANK IN DONG NAI PROVINCE. JCR. (2020), [cited April 10, 2021]; 7(4): 2044-2051. doi:10.31838/jcr.07.04.324



Harvard Style

Tam, P. T., Thuy, . L. T. & Huy, . N. Q. (2020) FACTORS AFFECTING CUSTOMERS’ SATISFACTION BASED ON ATM CARD PAYMENT SERVICES: A CASE STUDY OF VIETCOMBANK IN DONG NAI PROVINCE. JCR, 7 (4), 2044-2051. doi:10.31838/jcr.07.04.324



Turabian Style

Tam, Phan Thanh, Le Thu Thuy, and Nguyen Quoc Huy. 2020. FACTORS AFFECTING CUSTOMERS’ SATISFACTION BASED ON ATM CARD PAYMENT SERVICES: A CASE STUDY OF VIETCOMBANK IN DONG NAI PROVINCE. Journal of Critical Reviews, 7 (4), 2044-2051. doi:10.31838/jcr.07.04.324



Chicago Style

Tam, Phan Thanh, Le Thu Thuy, and Nguyen Quoc Huy. "FACTORS AFFECTING CUSTOMERS’ SATISFACTION BASED ON ATM CARD PAYMENT SERVICES: A CASE STUDY OF VIETCOMBANK IN DONG NAI PROVINCE." Journal of Critical Reviews 7 (2020), 2044-2051. doi:10.31838/jcr.07.04.324



MLA (The Modern Language Association) Style

Tam, Phan Thanh, Le Thu Thuy, and Nguyen Quoc Huy. "FACTORS AFFECTING CUSTOMERS’ SATISFACTION BASED ON ATM CARD PAYMENT SERVICES: A CASE STUDY OF VIETCOMBANK IN DONG NAI PROVINCE." Journal of Critical Reviews 7.4 (2020), 2044-2051. Print. doi:10.31838/jcr.07.04.324



APA (American Psychological Association) Style

Tam, P. T., Thuy, . L. T. & Huy, . N. Q. (2020) FACTORS AFFECTING CUSTOMERS’ SATISFACTION BASED ON ATM CARD PAYMENT SERVICES: A CASE STUDY OF VIETCOMBANK IN DONG NAI PROVINCE. Journal of Critical Reviews, 7 (4), 2044-2051. doi:10.31838/jcr.07.04.324