ISSN 2394-5125
 

Research Article 


FACTORS AFFECTING THE ADOPTION OF SMART TOURISM APP STUDY AMONG TOURISM STAKEHOLDERS IN MALAYSIA

Mohanad S.S Abumandil, Mutia Sobihah Abd Halim, Ahmad Said Ibrahim Alshuaibi, Ibrahim Mahmoud Ibrahim Siam.

Abstract
Globally, smart tourism market demands has a tremendous impact on the number of tourists visiting Malaysia.
Arguably, the tourism sector brings a positive effect to rural communitiesí areas through the economic
diversification from various business activities. Therefore, the government had put serious attention to this
sector as it brings a positive outcome especially to generate more income for local people. However, it has been
observed that employees in the tourism industry in Malaysia are lack of awareness in adopting the Islamic smart
tourism concept even though they are aware of the diversification of Malaysian' ethnic and culture. For example,
lack of knowledge about cultural sensitivity and Halal food will create an issue for foreign tourist and local
people. Furthermore, the lack of promotion and information about historical places in Malaysia and interesting
places to visit have become the main concern of failing to adopt smart tourism in Malaysia. Therefore, this study
intends to examine the impact of Trust (goodwill, predictability, competence), Culture (power distance,
uncertainty avoidance, individualism/collectivism, masculinity/femininity), Technology readiness (insecurity,
innovativeness, discomfort, complexity), and the moderating role of social media platforms to provide more
understanding about the Islamic smart tourism industry in Malaysia.

Key words: Smart Tourism, Trust, Culture, Technology Readiness, Social Media


 
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How to Cite this Article
Pubmed Style

Mohanad S.S Abumandil, Mutia Sobihah Abd Halim, Ahmad Said Ibrahim Alshuaibi, Ibrahim Mahmoud Ibrahim Siam. FACTORS AFFECTING THE ADOPTION OF SMART TOURISM APP STUDY AMONG TOURISM STAKEHOLDERS IN MALAYSIA. JCR. 2020; 7(4): 1934-1942. doi:10.31838/jcr.07.04.316


Web Style

Mohanad S.S Abumandil, Mutia Sobihah Abd Halim, Ahmad Said Ibrahim Alshuaibi, Ibrahim Mahmoud Ibrahim Siam. FACTORS AFFECTING THE ADOPTION OF SMART TOURISM APP STUDY AMONG TOURISM STAKEHOLDERS IN MALAYSIA. http://www.jcreview.com/?mno=130895 [Access: April 17, 2021]. doi:10.31838/jcr.07.04.316


AMA (American Medical Association) Style

Mohanad S.S Abumandil, Mutia Sobihah Abd Halim, Ahmad Said Ibrahim Alshuaibi, Ibrahim Mahmoud Ibrahim Siam. FACTORS AFFECTING THE ADOPTION OF SMART TOURISM APP STUDY AMONG TOURISM STAKEHOLDERS IN MALAYSIA. JCR. 2020; 7(4): 1934-1942. doi:10.31838/jcr.07.04.316



Vancouver/ICMJE Style

Mohanad S.S Abumandil, Mutia Sobihah Abd Halim, Ahmad Said Ibrahim Alshuaibi, Ibrahim Mahmoud Ibrahim Siam. FACTORS AFFECTING THE ADOPTION OF SMART TOURISM APP STUDY AMONG TOURISM STAKEHOLDERS IN MALAYSIA. JCR. (2020), [cited April 17, 2021]; 7(4): 1934-1942. doi:10.31838/jcr.07.04.316



Harvard Style

Mohanad S.S Abumandil, Mutia Sobihah Abd Halim, Ahmad Said Ibrahim Alshuaibi, Ibrahim Mahmoud Ibrahim Siam (2020) FACTORS AFFECTING THE ADOPTION OF SMART TOURISM APP STUDY AMONG TOURISM STAKEHOLDERS IN MALAYSIA. JCR, 7 (4), 1934-1942. doi:10.31838/jcr.07.04.316



Turabian Style

Mohanad S.S Abumandil, Mutia Sobihah Abd Halim, Ahmad Said Ibrahim Alshuaibi, Ibrahim Mahmoud Ibrahim Siam. 2020. FACTORS AFFECTING THE ADOPTION OF SMART TOURISM APP STUDY AMONG TOURISM STAKEHOLDERS IN MALAYSIA. Journal of Critical Reviews, 7 (4), 1934-1942. doi:10.31838/jcr.07.04.316



Chicago Style

Mohanad S.S Abumandil, Mutia Sobihah Abd Halim, Ahmad Said Ibrahim Alshuaibi, Ibrahim Mahmoud Ibrahim Siam. "FACTORS AFFECTING THE ADOPTION OF SMART TOURISM APP STUDY AMONG TOURISM STAKEHOLDERS IN MALAYSIA." Journal of Critical Reviews 7 (2020), 1934-1942. doi:10.31838/jcr.07.04.316



MLA (The Modern Language Association) Style

Mohanad S.S Abumandil, Mutia Sobihah Abd Halim, Ahmad Said Ibrahim Alshuaibi, Ibrahim Mahmoud Ibrahim Siam. "FACTORS AFFECTING THE ADOPTION OF SMART TOURISM APP STUDY AMONG TOURISM STAKEHOLDERS IN MALAYSIA." Journal of Critical Reviews 7.4 (2020), 1934-1942. Print. doi:10.31838/jcr.07.04.316



APA (American Psychological Association) Style

Mohanad S.S Abumandil, Mutia Sobihah Abd Halim, Ahmad Said Ibrahim Alshuaibi, Ibrahim Mahmoud Ibrahim Siam (2020) FACTORS AFFECTING THE ADOPTION OF SMART TOURISM APP STUDY AMONG TOURISM STAKEHOLDERS IN MALAYSIA. Journal of Critical Reviews, 7 (4), 1934-1942. doi:10.31838/jcr.07.04.316